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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2008 - 91 Pages
Table of Contents
- ISSUES IN THE MARKET
- Key themes
- Definition
- Abbreviations
- MARKET IN BRIEF
- A growing market
- New product launches
- Heinz brands dominate
- Adspend largely attributable to just three brands
- Baked beans still rule
- Future trends
- INTERNAL MARKET ENVIRONMENT
- Key points
- Healthy eating
- Figure 1: Agreement with selected lifestyle statements relating to health and diet, 2003-07
- Obesity is rising
- Figure 2: Current and projected levels of obesity among UK children, by age and gender, 2003 and 2010
- Eating habits
- Figure 3: Agreement with selected lifestyle statements relating to eating habits, 2003-07
- Nation loves ethnic cuisine
- Figure 4: Agreement with selected lifestyle statements relating to foreign food, 2003-07
- Ethical considerations
- Figure 5: Agreement with selected lifestyle statements relating to ethical purchasing, 2003-07
- Figure 6: Agreement with statement “I tend to elimate meat from my diet”, 2003-07
- Character licensing
- Permission to cheat
- BROADER MARKET ENVIRONMENT
- Key points
- The salt issue
- Clearer labelling helps to inform consumer choice
- Beans have student appeal
- Figure 7: Number of students in HEIs, 2000/01-2005/06
- Immigration could extend consumer base
- PDI continues to rise
- Changes in age and household structure
- Figure 8: Trends and projections in UK population (‘000s), by age group, 2002-12
- Figure 9: Trends and projections in UK population by lifestage, 2002-12
- Average household size set to fall
- Demographics offer opportunities for premiumisation
- Working women favour convenience
- COMPETITIVE CONTEXT
- Key points
- Chilled ready meals offer strong competition
- Figure 10: UK retail sales of chilled and frozen ready meals, 2002-07
- Canned meats should aim for greater share of rising consumption
- Figure 11: UK retail sales of red meat, deli meat and poultry, 2002-07
- Beans are not the only snack…
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET SIZE AND FORECAST
- Key points
- Demand continues to grow
- Figure 12: UK retail sales of complete canned meals, 2002-07
- The future of the market
- Convenience will increase in importance
- Premium products to grow the market
- Future growth
- Figure 13: Forecast of UK retail sales of complete canned meals, by value, 2007-12
- Figure 14: Forecast of UK retail sales of complete canned meals, by volume, 2007-12
- SEGMENT PERFORMANCE
- Key points
- Beans lead the way
- Figure 15: Complete canned meals and meats by segment, 2005-07
- Innovation and advertising have driven growth
- Figure 16: UK retail sales of canned baked beans, 2002-07
- Targeting a wider audience
- Responding to healthy eating trends
- Pasta fails to shape up
- Figure 17: UK retail sales of canned pasta, 2002-07
- Hope for the future?
- Canned meat enjoys modest growth
- Figure 18: UK retail sales of canned meat and poulty, 2002-07
- Hot canned meats take larger share
- Figure 19: UK retail sales of canned meats and poultry, by segment, 2005 and 2007
- Cold meats offer potential for premiumisation
- MARKET SHARE
- Key points
- Heinz brands dominate sales
- Figure 20: Brand shares of the canned meals and meats market, 2007
- Branston means business
- Heinz puts up a strong defence
- Canned meats have been less dynamic
- Own-label’s share is comparatively modest
- COMPANIES AND PRODUCTS
- Key points
- Heinz
- Premier Foods
- Princes
- Smithfield
- Hormel Foods
- Ye Olde Oak Foods
- OTHER MANUFACTURERS
- Grant’s of Scotland
- Simpsons
- Westler
- BRAND COMMUNICATION AND PROMOTION
- Key points
- Beans means ads
- Figure 21: Main monitored media spend on canned meals and meats, 2003-07
- TV dominates spend
- Figure 22: Main monitored media advertising expenditure on canned meals and meats by medium, 2003-07 48
- Heinz vs. Branston
- Figure 23: Main monitored media expenditure on canned meals and meats, by manufacturer, 2003-07
- Advertising strategy
- What’s in a slogan?
- Below-the-line support
- Figure 24: Selected promotional offers on canned meals and meats, 2003-07
- CHANNELS TO MARKET
- Key points
- Multiple grocers dominate sales
- Figure 25: Distribution for complete canned meals, 2007
- Could improved merchandising contribute to growth?
- THE CONSUMER - BAKED BEANS CONSUMPTION
- Beans are eaten less often
- Figure 26: Trends in baked beans consumption, 2003-07
- The heavy use profile:
- The medium/light use profile
- THE CONSUMER - PURCHASE HABITS AND MOTIVATIONS
- Key points
- Consumer base is expanding
- Figure 27: Types of canned meals and meats purchased in the last 12 months, November 2007
- Families are key consumers of canned meals
- Figure 28: Nets of types of canned meals and meats purchased in the last 12 months, November 2007
- C2Ds are most likely to buy for children
- Figure 28: Profile of purchasers of canned meals and meats, and supermarket used, November 2007
- …but meat has older profile
- Canned pasta still appealing to children
- Figure 28: Purchase of canned meals and meats by presence of children in the household, November 2007. 60
- Convenience has broad appeal
- Figure 29: Other convenience meals purchased in the last 12 months, November 2007
- Attitudes to canned meals and meats
- Figure 30: Attitudes towards canned meals and meats (excluding baked beans), November 2007
- Convenience is widely appreciated
- ABs like to be prepared
- Young men seek value for money
- Open to persuasion?
- Own-label fails to convince
- ABC1 families need to be convinced
- Ethical purchasing is becoming increasingly important
- Use of natural ingredients should be highlighted
- A question of taste
- Nostalgia may work for some
- CROSS ANALYSIS
- Children play key role
- Targets for nostalgia
- Demand for more choice
- Expanding the horizons of convenience seekers
- APPENDIX 1 - ADVERTISING DATA
- APPENDIX 2 - INTERNAL MARKET ENVIRONMENT
- Figure 31: Profile of those who agree with selected lifestyle statements about health foods, by gender, age,
- social grade, marital status, lifestage, age of own children, Mintel Special Groups, working status, tenure,
- ITV region, ACORN group, media usage, household size and car ownership, 2007
- Figure 32: Agreement with statement “I tend to elimate meat from my diet”, by gender, age, social grade,
- marital status, lifestage, age of own children, Mintel Special Groups, working status, tenure, ITV region,
- ACORN group, media usage, household size and car ownership, 2007
- APPENDIX 3 - BROADER MARKET ENVIRONMENT
- Figure 33: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Figure 34: Socio-economic profile of the UK population, 2002-12
- Figure 35: Working population by gender, 2001-11
- Figure 36: Working women by age of own children, 1998-2006
- Figure 37: Changes in UK household sizes, 2002-12
- APPENDIX 4 - THE CONSUMER - BAKED BEANS CONSUMPTION: DETAILED
- DEMOGRAPHICS
- Figure 38: Consumption of baked beans, by gender, age, social grade, marital status, lifestage, age of own
- children, Mintel Special Groups, working status, tenure, ITV region, ACORN group, media usage, household
- size and car ownership, 2007
- APPENDIX 5 - THE CONSUMER - PURCHASE HABITS AND MOTIVATIONS: DETAILED
- DEMOGRAPHICS
- Figure 39: Type of canned meals and meats purchased in the last 12 months, by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 40: Type of canned meals and meats purchased in the last 12 months, by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 41: Nets of types of canned meals and meats purchased in the last 12 months, by gender, age,
- socio-economic group, marital status, lifestage, presence of children, Mintel’s Special Groups, working
- status, tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 42: Type of canned meals and meats purchased in the last 12 months, by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 43: Other convenience meals purchased in the last 12 months, by gender, age, socio-economic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure,
- region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket
- usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 44: Other convenience meals purchased in the last 12 months, by gender, age, socio-economic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure,
- region, ACORN category, technology usage, newspaper readership, commercial TV viewing, supermarket
- usage, household size, car usage, detailed lifestage groups and terminal education age, November 2007
- Figure 45: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 46: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 47: Attitudes towards canned meals and meats (excluding baked beans), by gender, age, socioeconomic
- group, marital status, lifestage, presence of children, Mintel’s Special Groups, working status,
- tenure, region, ACORN category, technology usage, newspaper readership, commercial TV viewing,
- supermarket usage, household size, car usage, detailed lifestage groups and terminal education age,
- November 2007
- Figure 48: Types of canned meals and meats purchased in the last 12 months and attitudes towards
- canned meals and meats, November 2007
- Figure 49: Types of canned meals and meats purchased in the last 12 months and attitudes towards
- canned meals and meats, November 2007
- Figure 50: Types of canned meals and meats and other convenience meals purchased in the last 12
- months, November 2007
- Figure 51: Types of canned meals and meats and other convenience meals purchased in the last 12
- months, November 2007
- Figure 52: Canned meals and meats cluster groups and attitudes towards canned meals and meats
- (excluding baked beans), November 2007
- Figure 53: Canned meals and meats cluster groups and types of convenience meals purchased in the last
- 12 months, November 2007
- APPENDIX: RESEARCH METHODOLOGY
AbstractSince Mintel last reported on the canned meals and meats market in 2005, sales have grown by 4.4% to reach £671 million.
The availability of beans with reduced levels of salt and sugar and the more recent introduction of products enriched with Omega-3 and hidden vegetables, such as Heinz Hidden Veg, have enabled beans to maintain their widespread popularity and relevance to a healthier lifestyle.
Keen competition between baked bean brands Heinz and Branston has contributed to growth in the baked beans category, as Heinz and Premier Foods have vied to develop healthier and more convenient products. Both have sustained a strong commitment to advertising.
The canned meat sector has also moved towards lowering fat and salt, although manufacturers have been wary of alienating their loyal and more mature consumer base.
Key themes of the report:- Strong competition in beans has prompted high levels of NPD and advertising.
- Healthy eating has driven trends in NPD, leading to the introduction of products lower in salt, sugar and fat and fortified with Omega-3 and added vegetables.
- The canned meat categories are not seeing as much innovation as the canned meals category.
- A traditional reliance on below-the-line promotional activity - particularly within the canned meat sector, has eroded margins.
- The canned meals and meats sector has a limited premium tier such as that found in other countries - eg France, where more premium ingredients are used.
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