Chocolate Confectionery - UK

Published by: Mintel International Group Ltd.

Published: Apr. 1, 2008 - 91 Pages

Table of Contents

ISSUES IN THE MARKET

Key themes

Definitions

MARKET IN BRIEF

A return to form

A niche alternative

Children harder to reach

Flexible future

INTERNAL MARKET ENVIRONMENT

Key points

Obesity debate rages on

All natural

Figure 1: Agreement with selected lifestyle statements, 2003-07

The values of provenance

Figure 2: Agreement with selected lifestyle statements, 2003-07

TV advertising regulations

Indulgence

Nostalgia-mania

Connoisseurship

Pocket money spending

Figure 3: How 7-10-year-olds spend their money, 2003-07

Pocket money power

BROADER MARKET ENVIRONMENT

Key points

Crises ‘avoidance’

Richer mixing

Figure 4: Breakdown of the UK Population, by socio-economic group, 2003-13

Age old tale

Figure 5: UK Population trends, by age group, 2003-13

A growing problem

You and me

Figure 6: Breakdown of the UK population, by household size, 2003-13

COMPETITIVE CONTEXT

Key points

Sweet biscuits suffer

Figure 7: market size of sweet biscuits, by value and volume, 2002-12

Not so sweet confectionery

Figure 8: Market size of sugar confectionery, by volume and value, 2002-12

Figure 9: Summary of market strategies in indulgent snack markets, 2007

Cereal killers

Figure 10: UK retail value sales of cereal bars, 2002-07

STRENGTHS AND WEAKNESSES IN THE MARKET

Strengths

Weaknesses

MARKET SIZE AND FORECAST

Key points

A chocolate renaissance

Chocolate revival

Figure 11: UK retail sales of all chocolate, 2003-08

Boxes get special

Figure 12: UK retail sales of chocolate by sector, 2003-07

Competitive season

Confectionery giant

Figure 13: UK retail sales of chocolate confectionery, 2003-08

THE FUTURE

FORECAST

Figure 14: Estimated value of chocolate confectionary market 2008-13

Figure 15: Estimated real value of chocolate confectionary market, 2003-08 compared to 2008-13

FACTORS USED IN THE FORECAST

SEGMENT PERFORMANCE

Key points

A divided market

Figure 16: UK retail sales of chocolate confectionery, by sector, 2003-07

Countdown for countlines

Selflines, a selfish opportunity

Blocks are brilliant

Figure 17: UK retail sales of moulded bar chocolate by size and positioning, 2003-07

Let’s share

Good things in small packages

The love of luxury

Dark delights

MARKET SHARE

Key points

MANUFACTURER SHARES

Figure 18: Manufacturers’ value shares in the UK chocolate market (retail sales), 2003-07

Cadbury’s the cream

BRAND SHARES

Figure 19: Leading brands purchased in the UK chocolate confectionery market, 2003-07

Masterful Masterfoods

Own-label steps up

COMPANIES AND PRODUCTS

COMPANY PROFILES

Cadbury Trebor Bassett (CTB)

Mars UK Ltd

Nestlé Ltd

Ferrero UK Ltd

Divine Chocolate Ltd

Lindt & Sprungli Ltd

Guylian

Kinnerton

Kraft Foods Ltd

Thorntons Plc

Tangerine Confectionery Ltd

Venture Foods UK Ltd

Perfetti Van Melle

Kshocolat Ltd

The Hershey Company

BRAND COMMUNICATION AND PROMOTION

Key points

Spend intensifies

Figure 20: Main monitored media advertising expenditure (bars and countlines) on chocolate confectionery, 2003-07

Mega manufacturers

Figure 21: Main monitered advertising spend on chocolate bars and countlines by manufacturer in the chocolate confectionery category, 2001-07

Figure 22: Top ten brands advertised from 2003-07

Branded

CHANNELS TO MARKET

Key points

Figure 23: Sales of chocolate confectionery, by outlet type, 2003-07

Multiple madness

Independent cause

THE CONSUMER - PENETRATION AND FREQUENCY OF CONSUMPTION

Key points

Figure 24: Penetration of chocolate confectionery, by type, 2003-07

It’s all about bars

Premium fancy

A chocolate continuum

Figure 25: Consumer profile of heavy users of chocolate confectionery, 2007

THE YOUNG CONSUMER

Figure 26: Consumption of chocolate, 7-16-year-olds, 2003-07

It’s a chocolate life

Health-factor

A question of lunch

THE CONSUMER - WHICH FORMATS?

Key points

Figure 27: Chocolate formats purchased in the last six months, January 2008

Bright young things

Sharing bags appeal to mums

Countlines still the firm favourite format

Format devotees

Figure 28: Repertoire of chocolate formats

THE CONSUMER - EATING OCCASIONS

Key points

Figure 29: Chocolate eating occasions, January 2008

Men on the move

Women are sharing

The young ones

A class divide

APPPENDIX

Advertising data

ABBREVIATIONS

APPENDIX: THE CONSUMER - WHICH FORMATS?

Figure 30: Chocolate formats purchased in the last six months, January 2008

Figure 31: Chocolate formats purchased in the last six months, January 2008

Figure 32: Chocolate formats purchased in the last six months, January 2008

Figure 33: Repertoire of chocolate bar formats by demographics

APPENDIX: THE CONSUMER - EATING OCCASIONS

Figure 34: Chocolate eating occasions, January 2008

Figure 35: Chocolate eating occasions, January 2008

APPENDIX: RESEARCH METHODOLOGY

Abstract

• Success of the bar of chocolate, a simple shape that is ultimately versatile
• The growth of niche players and the importance of choice in the market
• Balancing traditional favourites with exciting new flavours and products
• The problematic children’s market, with declining population and advertising restrictions
• The importance of communicating values and benefits to create product differentiation.

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