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Published by: Mintel International Group Ltd.
Published: Mar. 1, 2008 - 91 Pages
Table of Contents
- ISSUES IN THE MARKET
- Key themes
- Definition
- Abbreviations
- MARKET IN BRIEF
- Larger charities dominate donations
- A wealthy elite
- Celebrities and sport
- Embracing online technologies
- Looking forward
- INTERNAL MARKET ENVIRONMENT
- Key points
- A sense of duty
- Figure 1: Agreement with selected lifestatements, 2003-07
- Time is precious
- Climb that mountain
- Reach for the stars
- Figure 2: Celebrities and charity work
- Philanthropy becomes popular
- Mobilising the workforce
- Building trust
- BROADER MARKET ENVIRONMENT
- Key points
- Two steps forward, one step back
- Give and take
- The third way
- Olympic lottery threat
- Figure 3: National Lottery turnover, 2002/03-2006/07
- Fingers in pockets
- Figure 4: PDI and consumer expenditure, at constant 2002 prices, 2002-12
- Baby Boomer boost
- Figure 5: Trends and projections in UK population (‘000s), by age group, 2002-12
- COMPETITIVE CONTEXT
- Key points
- Competing for Income
- Figure 6: Breakdown of total consumer expenditure, 2006
- Bricks and mortar
- A leisurely pursuit
- Figure 7: Consumer expenditure on selected leisure goods and activities, 2002-06
- Competing for time
- Figure 8: Hours and minutes per day spent on activities, by gender, 2005
- The working week
- Figure 9: Usual weekly hours of work, by gender, May-July 2007
- More time spent commuting
- Time for leisure
- STRENGTHS AND WEAKNESSES IN THE MARKET
- Strengths
- Weaknesses
- MARKET SIZE AND FORECAST
- Key points:
- A crowded market
- Figure 10: Number of registered charities in England and Wales, 2000-07
- Rags to riches
- Figure 11: Total combined income of registered charities in England and Wales, 2002-07
- Voluntary growth
- Figure 12: Charitable donations, grants and legacies of the top 500 charities, 2001/02-2005/06
- The future of the market
- Future prospects
- Growth in donations beginning to slow
- Figure 13: Value of charity contributions at current prices, 2002-12
- Figure 14: Value of charity contributions at real prices, 2002-12
- Factors used in the forecast
- SEGMENT PERFORMANCE
- Key points
- Charities see steady growth in income
- Figure 15: Segmentation of main charities on the Charity Commission register, by income band, 2004-07
- Leaving a legacy
- Figure 16: Sources of income received by the top 500 charities, 2001/02-2005/06
- MARKET SHARE
- Key points:
- Cancer Research UK stays on top
- Figure 17: A selection of leading charities active in main sectors, by voluntary income, 2004/05 and 2005/06 37
- COMPANIES AND PRODUCTS
- Key points
- Cancer Research UK (CRUK)
- The National Trust
- Oxfam
- The National Society for the Prevention of Cruelty to Children (NSPCC)
- British Heart Foundation
- The Royal Society for the Prevention of Cruelty to Animals (RSPCA)
- The Royal National Lifeboat Institution
- Leonard Cheshire Disability
- Terrence Higgins Trust
- Footballers lend their support
- BRAND COMMUNICATION
- Key points
- Speculate to accumulate
- Figure 18: Main monitored media advertising expenditure on charities, 2003-07
- Splashing out on children
- Figure 19: Main monitored media advertising expenditure on charities, by category, 2004 and 2006
- Direct mail proves less effective
- Figure 20: Main monitored media advertising expenditure on charities, by medium, 2003-07
- Cancer Research UK remains top spender
- Figure 21: Top 15 advertising charities, 2003-07
- Advertising strategy
- Chasing direct debits
- Action and awareness
- To shock or not to shock
- CHANNELS TO MARKET
- Key points
- Donating dosh
- Figure 22: Mode of donating to charity, 2004-07
- Give as you earn
- Figure 23: Development of payroll deduction schemes, 1992/93-2006/07
- Covenants phased out
- Figure 24: Gift Aid and covenants to charity (gross amounts) plus tax repayments, 1992/93-2006/07
- Gift Aid takes off
- THE CONSUMER - CHARITABLE DONATIONS
- Key points
- The compassionate consumer
- Figure 25: Adults who have donated more than £5 to charity, 2003-07
- Generous women
- A generation thing
- Gimme more
- Figure 26: Amount donated in the last 12 months, 2001-07
- Juggling allegiances
- Figure 27: Number of charities people make a regular donation to, January 2008
- Keeping your options open
- Figure 28: Repertoire of charity givers crossed, by method of payment, January 2008
- Pulling on heartstrings
- Figure 29: Types of charities donated to, 2001-07
- Source: GB TGI, BMRB Q3 2001-07/Mintel
- APPENDIX: ADVERTISING DATA
- APPENDIX: INTERNAL MARKET ENVIRONMENT
- Figure 30: Agreement with selected statements, by gender, age, socio-economic group, marital status,
- lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN category,
- media usage, household size and car ownership, 2007
- APPENDIX: MARKET SIZE & FORECAST, MARKET SEGMENTATION AND MARKET SHARE
- SORP 2005
- APPENDIX: THE CONSUMER: CHARITABLE DONATIONS - DETAILED DEMOGRAPHICS
- Figure 31: Adults who have donated more than £5 to charity, by gender, age, socio-economic group, marital
- status, lifestage, presence of children, Mintel’s Special Groups, working status, tenure, region, ACORN
- category, media usage, household size and car ownership, 2007
- Figure 32: Number of charities people make a regular donation to, by gender, age, region, social grade,
- daily newspaper readership, weekend newspaper readership, gross household income, age of own
- children, personal Internet usage, supermarket used, mobile phone network provider and TV reception,
- January 2008
- APPENDIX: RESEARCH METHODOLOGY
AbstractThis report assesses changes in the charities market since the last Mintel report was published in January 2006. Although charity income has grown substantially over the last few years, the majority of wealth is concentrated in just a few large charities.
Charities have benefited from a rise in major donations from individuals and corporate employee fundraising schemes, as well as the popularity of direct debit schemes. Meanwhile celebrities, sponsored events and online technologies have become key to raising awareness and generating funds. However, there is still much to be done for the industry to earn the trust of all consumers.
Key themes of the report:- Emergence of a small group of large charities that receive small gifts from members of the public
- Changing donation channels towards sponsorship and direct debits.
- Online technologies offer new avenues for growth.
- Trust and apathy are key areas for future improvement.
- People are sometimes sceptical of a celebrity’s role in a charity
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