Glasses and Contact Lenses - US

Published by: Mintel International Group Ltd.

Published: Apr. 1, 2008 - 87 Pages

Table of Contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

$13.8 billion market will grow moderately

Corrective eye surgery poses threat

Off-the-shelf products growing fastest

Optical stores account for half of sales but slipping

Nestlé replaces Bausch & Lomb as market leader for eyecare products

Category innovations limited but important

Majority of population use corrective eyewear

Key brands

Focus on style

Market Size and Forecast

Consultants on fashionable frames may stem tide of declining segment

Figure 4: Total U.S. sales and forecast of glasses and contact lenses, at current prices, 2002-12

Figure 5: Total U.S. sales and forecast of glasses and contact lenses, at constant prices*, 2002-12

Competitive Context

Corrective surgery

Figure 6: Use of laser surgery, by age, March 2008

Figure 7: Views on corrective eye surgery, by age, March 2008

Ignoring problems with vision

Figure 8: Incidence of eye exams and holding vision care insurance, by age, March 2008

There is no physiological reason why more women are wearing corrective lenses

Figure 9: Use of corrective eyewear, by gender, May 2006-June 2007

Hispanics may be out of touch with their eyes

Segment Performance

Off-the-shelf reading glasses boosting sales

Figure 10: U.S. sales of eyeglasses, contacts lenses, and accessories, at current prices, by segment, 2002-07

Figure 11: U.S. sales of eyeglasses, contact lenses, and accessories, by segment, 2005 and 2007

Segment Performance—Prescription Eyeglasses

Focus on the frames, not the prescription

Figure 12: Total U.S. sales and forecast of prescription eyeglasses, at current prices, 2002-12

Figure 13: Total U.S. sales and forecast of prescription eyeglasses, at constant prices*, 2002-12

Opportunity for expansion during periods of low consumer confidence

Potential for expansion with free exams

Segment Performance—Contact Lenses

Lenses too much trouble

Figure 14: Total U.S. sales and forecast of contact lenses, at current prices, 2002-12

Figure 15: Total U.S. sales and forecast of contact lenses, at constant prices*, 2002-12

Lasik attractive to the contact wearer

There’s gold in them there colored contact hills

Figure 16: Attitudes toward colored contact lenses, by gender, March 2008

Figure 17: Attitudes toward colored contact lenses, by age, March 2008

Figure 18: Attitudes toward colored contact lenses, by race/ethnicity, March 2008

Segment Performance—Off-the-shelf Glasses

OTC reading glasses soar with Boomers

Figure 19: Total U.S. sales and forecast of off-the-shelf glasses and sunglasses, at current prices, 2002-12

Figure 20: Total U.S. sales and forecast of off-the-shelf glasses and sunglasses, at constant prices*, 2002-12

Segment Performance—Contact Lens Care Products

Increased prices combined with lower volume result in a stagnant segment

Figure 21: Total U.S. sales and forecast of contact lens care products, at current prices, 2002-12

Figure 22: Total U.S. sales of contact lens care products, at constant prices*, 2002-12

Segment Performance—Optical Accessories

Fashionable eyewear trend bodes well for accessories

Figure 23: Total U.S. sales and forecast of all other optical goods and accessories, at current prices, 2002-12

Figure 24: Total U.S. sales and forecast of all other optical goods and accessories, at constant prices*, 2002-12

Retail Channels

Introduction

Discounters to make gains with premium selections of reading glasses

Optical store sales decline with convenience and low price offered by discount stores and supercenters

Figure 25: U.S. sales of eyeglasses and contacts, by retail channel, 2005 and 2007

Optometrists remain most popular place to purchase glasses or contacts

Figure 26: Where glasses or contact lenses are purchased, by gender, May 2006-June 2007

Potential for growth in department store sales

Figure 27: Where eyeglasses or contact lenses are purchased, by age, March 2008

Retail Channels—Optical Specialists

Optical stores down 7% in share 2005-07 as sales shift to discounters

The majority of optical store sales come from segments in decline

Figure 28: U.S. sales at optical specialists, at current prices, 2002-07

Figure 29: U.S. sales at optical stores, at constant prices*, 2002-07

Retail Channels—Discounters, Drug Stores and Other

Gaining share against optical specialists

Figure 30: U.S. sales of eyeglasses and contacts at other channels, at current prices, 2002-07

Figure 31: U.S. sales of eyeglasses and contacts at other channels, at constant prices*, 2002-07

Market Drivers

Boomers driving sales of reading glasses, bifocals and multifocals

Figure 32: Use of prescription eyeglasses and contact lenses, by age, May 2006-June 2007

Figure 33: Population, by age, 2003-13

Fashion

Under-45s, and 18-24s in particular most interested in eyewear as personal expression

Figure 34: Attitudes toward eyeglasses and style, by age, March 2008

Figure 35: Eyeglass purchasing and style, by age, March 2008

Differences between men and women

Figure 36: Attitudes toward eyeglasses and style, by gender, March 2008

Figure 37: Eyeglass purchasing and style, by gender, March 2008

Figure 38: Frequency of purchase of eyeglasses and contact lenses, by gender, March 2008

Minority groups show elevated interest in eyeglasses as personal expression

Figure 39: Eyeglass purchasing and style, by race/ethnicity, March 2008

Computer Vision Syndrome (CVS)

Figure 40: Substantial daily use of video monitors, by age, March 2008

Figure 41: Substantial daily use of video monitors, by glasses worn, March 2008

Leading Companies: Lens Care and Accessories

Key points

Large CPG companies

Figure 42: FDMx sales of eyeglasses/contact lens solutions and accessories, by leading companies, 2005 and 2007

Brand Share— Lens Care Solution

Nestlé S.A.

Bausch & Lomb Inc.

Novartis

Figure 43: FDMx brand sales lens care solution, 2005 and 2007

Brand Share—Lens Care Tablets and Accessories

Novartis and Bausch & Lomb lead a fragmented arena

Private-label companies making headway

Figure 44: FDMx brand sales of lens care tablets and accessories, 2005 and 2007

How contact lens solution is selected

Figure 45: How contact lens solution is selected, March 2008

Brand Qualities

Bausch & Lomb

Alcon

Novartis

Similasan

Advanced Medical Optics

Innovation and Innovators

To go kits

Figure 46: ReNu travel kit product packaging, November 2007

Natural/Herbal

Figure 47: Holistic product packaging for dry/irritated eyes, August (Similasan) and November (Prima Vu) 2007

Silicone hydrogel comfort lenses

Figure 48: Packaging for solutions for silcone hydrogel soft contact lenses, October 2007

Advertising and Promotion

Overview

The doctor’s recommendation

Figure 49: Bausch & Lomb ReNu MultiPlus, TV ad, 2007

Novel benefits

Allergan Restasis only needs to be used twice a day

Figure 50: Allergan Restasis, TV ad, 2007

Never break your glasses again

Figure 51: Flexon glasses TV ad,, 2007

Johnson & Johnson offers free trials of new lenses

Figure 52: Johnson & Johnson Acuvue a, TV ad, 2007

Figure 53: Johnson & Johnson Acuvue female, TV ad, 2007

Figure 54: Johnson & Johnson Acuvue male, TV ad, 2007

Get rid of those itchy eyes with just one application per day

Figure 55: Pataday once-a-day, TV ad, 2007

Building the brand

Figure 56: Murine Clear Eyes, TV ad, 2007

Figure 57: Transitions spectacle lens, TV ad, 2007

Figure 58: Visine advanced, TV ad, 2007

Usage

Six in ten Americans have corrective eyewear; more need it

Figure 59: Usage of eyeglasses and contact lenses, by gender, age, and race/ethnicity, May 2006-June 2007

Figure 60: Usage of eyeglasses and contact lenses, by type of glasses or contacts, May 2006-June 2007

Type of glasses worn

Figure 61: Type of glasses owned, by age, May 2006-June 2007

Type of contacts worn

Figure 62: Use of contact lenses, by type, May 2006-June 2007

Women don’t want to cover up their faces

Figure 63: Use of contact lenses, by type, by gender, May 2006-June 2007

Contacts too much of a hassle for those with multiple vision problems

Figure 64: Contact lens usage, by age, May 2006-June 2007

Figure 65: Contact lens usage, by household income, May 2006-June 2007

Teen use of prescription eyewear

Figure 66: Teen use of corrective lenses, by age and gender, May 2006-June 2007

Type of glasses worn

Figure 67: Teen use of eyeglasses, by age and gender, May 2006-June 2007

Type of contacts worn

Figure 68: Teen use of contact lenses, by type, by age and gender, May 2006-June 2007

Use of eyedrops/eyewash

Figure 69: Use of eyedrops and eyewash, by gender and age, May 2006-June 2007

Attitudes toward Contact Lenses

Attitudes by household income

Figure 70: Attitudes toward contact lenses, by household income, March 2008

Men less comfortable with contacts

Figure 71: Attitudes toward contact lenses, by gender, March 2008

Responses by Race/Ethnicity

Type of glasses worn

Figure 72: Type of glasses worn, by race/ethnicity, May 2006-June 2007

Asians better able to afford contacts

Figure 73: Type of contact lenses worn, by race/ethnicity, May 2006-June 2007

Asian teens also keen on contacts

Figure 74: Teen usage of contact lenses, by type, by race/ethnicity, May 2006-June 2007

Asian, Hispanics more interested in corrective surgery

Figure 75: Interest in corrective eye surgery, by race/ethnicity, March 2008

Figure 76: Attitudes toward eyeglasses and style, by race/ethnicity, March 2008

Reasons for not Wearing Contacts

Introduction

Men, over-45s more frightened of putting things in their eyes

Figure 77: Reasons for not wearing contacts, by gender, March 2008

Figure 78: Reasons for not wearing contacts, by age, March 2008

Use of Contact Lens Cleaning Solution

Figure 79: Use of contact lens cleaning solution, by gender, age, race/ethnicity and household income, May 2006-June 2007

Glasses and Contact Lens Usage in Internet sample

Introduction

Figure 80: Usage of glasses and contact lenses, by type of product, by age, March 2008

Figure 81: Usage of glasses and contact lenses, by type of product, by household income, March 2008

Figure 82: Usage of glasses and contact lenses, by type of product, by gender, March 2008

Figure 83: Usage of glasses and contact lenses, by type of product, by race/ethnicity, March 2008

Consumer Data on Brand Selection

Impact of age on contact lens solution brand selection

Figure 84: Brands of contact lens cleaning solution used, by age, May 2006-June 2007

Brand selection by type of contact worn

Figure 85: Key brands of contact lens cleaning solution used, by type of lenses worn, May 2006-June 2007

Impact of age on eyedrop/eyewash brand selection

Figure 86: Brands of eyedrops and eyewash used, by age, May 2006-June 2007

Bausch & Lomb branding carries over to eyedrops in over-$50Ks

Figure 87: Brands of eyedrops/eyewash used, by household income, May 2006-June 2007

Additional Consumer Data on Teens/Kids

Place of purchase for teens

Figure 101: Where teens buy glasses/contact, May 2006-June 2007

Use of eyeglasses among children

Figure 102: Child use of eyeglasses, by gender, age and race/ethnicity, May 2006-June 2007

Appendix: Trade Associations

Abstract

• " The size of the market, its potential for growth, and how products generally used for medical necessity can be made to stand out.
• " What manufacturers and retailers can do to expand the market to new users and increase purchase frequency among current buyers.
• " Key brands, challenges these face and how manufacturers endeavor to differentiate themselves.
• " The impact of demographic shifts on product needs and how population projections will affect changes in the market.
• " Innovative product positioning and attributes to attract an increasingly fashion-conscious society.
• " How marketers can motivate current eyeglass and contact lens wearers to trade up.

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