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Zimbabwe Food and Drink Report 2008

Published by: Business Monitor International

Published: Apr. 25, 2008 - 33 Pages


Table of Contents


Executive Summary
Business Environment
SWOT Analysis
Mass Grocery Retail
Zimbabwe Mass Grocery Retail Industry SWOT
Food and Drink
Zimbabwe Food & Drink Industry SWOT
Macroeconomic outlook
Table: Zimbabwe - Economic Activity
Retail
Industry Forecast Scenario
Table: Zimbabwe Income Distribution by Wealth Tier
Industry Developments
Market Overview
Table: Structure Of Zimbabwe’s MGR Sector By Estimated Number Of Outlets
Food & Drink
Industry Forecast Scenario
Table: Zimbabwe Population by Age Demographic
Table: Zimbabwe Urban/Rural Population Demographics
Industry Developments
Food
Drink
Market Overview
Table: Manufacturing Production Index by Sub-sector, Base year 1990 0
Tobacco
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Table: Key Players In Zimbabwe’s Mass Grocery Retail Sector, 2004
Food and Drink
Table: Key Players In Zimbabwe’s Food & Drink Sector, 2005
Company Analysis
Mass Grocery Retail
Meikles/Pick ‘n Pay
OK Zimbabwe
Food
Dairiboard Zimbabwe Ltd (DZL Holdings)
Cairns Foods Ltd
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Abstract

The situation in Zimbabwe continues to deteriorate, both for the food and drink industry and for thecountry as a whole. In what could be a major turning point for the industry, in September 2007 Americanfood company HJ Heinz sold its 49% stake in leading cooking oil producer Olivine to Cotton Companyof Zimbabwe (Cottco) for US$6.8mn. Cottco was a state enterprise until its privatisation in 1997, withthe government still holding the largest single stake in the company. The deal was facilitated by agovernment-owned investment group, leading to speculation that this could be the first major move byPresident Robert Mugabe to take over foreign-owned firms in the country.

Heinz was one of the first foreign investors in Zimbabwe following the country's independence in 1980.Olivine first ran into problems with the state in 2006 over charges that it had stopped producing cookingoil after the US government barred it from buying from formerly white-owned farms that had been seizedby the Mugabe government and redistributed to black farmers. The Heinz deal is the first major takeoverof a foreign firm since Mugabe vowed to gain majority control of foreign assets, returning them to theZimbabwean people. Mugabe has blamed the country's financial woes on Western sanctions, with a pricefreeze on basic goods ordered in June 2007 actually worsening the food shortages.

While Mugabe’s official line is still that some businesses are halting production in an effort to underminethe economy, the situation is now so dire that even the government’s chief statistician admitted that hecan no longer calculate the country's level of hyper-inflation because there are not enough consumergoods left in shops to count. When the last official rate was given, in October 2007, it was recorded atalmost 8,000%, by far the highest in the world. However, according to unofficial estimates, real inflationbased on the government's basket of goods is around 15,000%, and if a broader range of goods is takeninto account, this figure rises to an unbelievable 40,000% for November 2007.

As Heinz’s withdrawal illustrates, regardless of the size of the enterprise, no business can survive in thecountry today without a political connection. Zimbabwe continues to be plagued by chronicunemployment, a breakdown in infrastructure and acute shortages across the board. This has had acrippling effect on the food and drink industry, with no relief in sight, and has had an equally devastatingimpact on the MGR sector. Looking forward, we expect another year of negative real GDP growth in2008, as well as continued hyperinflation, and a hand-to-mouth foreign exchange position. Domesticinvestment will remain non-existent, shortages of basic goods will persist, and the public services willfurther deteriorate to levels that make normal life and commerce almost impossible. In order to sustainitself, the regime will likely attempt more 'asset grabs' with foreign-owned businesses a probable target -more bad news for the food and drink sector.


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