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Thailand Food and Drink Report Q2 2008

Published by: Business Monitor International

Published: May. 1, 2008 - 78 Pages


Table of Contents


Executive Summary
Business Environment
Regional Food & Drink Business Environment Ratings
Table: Asia Pacific Food & Drink Ratings - Q208
Thailand’s Food and Drink Business Environment Rating
Table: Thailand’s Global Business Environment Ratings Peer Group
SWOT Analysis
Mass Grocery Retail
Thailand Mass Grocery Retail Industry SWOT
Food And Drink
Thailand Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Economic Activity
Retail
Industry Forecast Scenario
Table: Thailand MGR Sales Value By Format (US$bn) - Historical Data & Forecasts
Table: Grocery Retail Sales By Format - Historical Data & Forecasts
Industry Developments
Market Overview
Table: Structure Of Thailand’s Mass Grocery Retail Market By Estimated Number Of Outlets
Table: Structure Of Thailand’s Mass Grocery Retail Market, Sales Value By Format (US$bn)
Table: Average Sales Per Outlet By Format (US$mn)
Food And Drink
Regional Overview: Confectionery in the Asia Pacific region
Table: Leading Global Chocolate Manufacturers
Table: Leading Confectionery Companies In The Asia Pacific Region
Industry Forecast Scenario
Food
Table: Food Consumption Indicators - Historical Data & Forecasts
Table: Food Category Sales Indicators - Historical Data & Forecasts
Table: Food, Drink & Tobacco Sectoral Trade Indicators (US$mn) - Historical Data & Forecasts
Drink
Table: Thailand Beverage Sub-Sectors - Value Sales Historical Data & Forecasts
Industry Developments
Food
Drink
Market Overview
Agriculture
Table: Thailand Agricultural Sub-Sector Production Data (‘000 tonnes)
Table: Thailand Dairy Industry Data (‘000 tonnes)
Table: Thailand Organic Agricultural Data
Food
Drink
Tobacco
Industry Forecast Scenario
Table: Cigarette Value/Volume Sales - Historical Data & Forecasts
Industry Developments
Market Overview
Competitive Landscape
Key Players
Mass Grocery Retail
Key Players In Thailand’s Mass Grocery Retail Sector, 2
Food and Drink
Key Players in Thailand's Food & Drink Sector, 2007
Regional Company Case Studies
Food: Unilever In The Asia Pacific Region
Table: Per Capita Food Consumption In Selected Asia Pacific Markets (US$)
Drink: San Miguel Corporation In The Asia Pacific Region
Table: San Miguel Corporation In The Asia Pacific Region
Table: San Miguel Corporation Revenue And Earnings Growth By Operating Division, Q107 (%)
Table: San Miguel Corporation - Sales By Market (US$mn)
Table: San Miguel Corporation - Key Historical Data
Company Analysis
Mass Grocery Retail
CP All Ltd
Carrefour
Siam FamilyMart
Tesco Lotus
Central Food Retail Company Ltd (CFR)
Food
Chokchai
Charoen Pokphand Foods (CPF)
Thai President Foods
Thai Advanced Food (TAF)
Drink
Thai Beverages Plc (ThaiBev)
Thai Asia Pacific Brewery (Thai APB)
Singha Corporation
Tobacco
Thailand Tobacco Monopoly (TTM)
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits Of Potential Returns
Table: Risks To Realisation Of Returns
Weighting
Table: Weighting
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Abstract

Thailand represents one of the most attractive food and drink markets in the Asia Pacific region. Thecountry, ranked joint fourth alongside a more mature, but also more challenging Japanese market, offers anumber of opportunities to foreign players. However, the new government is likely to continue tolegislate against easy mass grocery retail (MGR) expansion in a bid to protect the independent sector,although the investor confidence has been boosted by the election of the new administration. Thegovernment is expecting private investment to grow by 5-6% in the course of the current year, dwarfingthe 0.5% figure achieved in 2007.

To this end, French Carrefour’s Thai operations announced a THB3bn (US$92.3mn) investment, whichis to be used to open six or seven more hypermarkets in the country. The company quoted its confidencein the new government as the key reason for the tripled investment budget, with its local operationCenCar also planning a US$7.3mn investment in the renovation of its 24 stores into ‘premiumhypermarkets’ and the addition of beauty products and other non-food items. Moreover, CenCar hassigned a memorandum of understanding with the Commerce Ministry to export local products thoughCarrefour’s global network, with a view to regaining some of the shares taken by the Philippines,Vietnam and Indonesia in recent years, due to high prices of Thai exports. UK-based Tesco is pursuing asimilar strategy though its Tesco Lotus local subsidiary, which is to work with local fruit and vegetablegrowers with a view to exporting THB1.6bn (US$49.5mn)-worth of produce to its international markets.However, local fruit and vegetable growers are increasingly finding themselves with surplus stock, withthis oversupply resulting in falling prices and decreased revenues for the growing agricultural sector. Partof the problem is the quality of Thai produce, which is considered inadequate for European and the USmarkets, although the industry and the government are working on rectifying the situation.

Nevertheless, both MGR and food and drink industries continue to show a fair amount of dynamism. Anoverwhelming trend is that of investment in expansion of production and penetration of the local market.To this end, in March 2008, leading spirits and beer producer Thai Beverage (ThaiBev) revealed itsintention to tap the opportunities within the non-alcoholic beverages sector by using its extensive existingdistribution network across the country. The company is planning to boost its product portfolio withenergy drinks and coffee brands as part of its diversification strategy and in response to the high percapita consumption of energy drinks in particular. Similarly, in February 2008, Thai agro-industrial groupChokchai announced plans to invest THB100mn (US$3.18mn) in turning its existing dairy productionfacility into a fully integrated dairy farm. The move will allow the company to boost dairy sales and lowercosts, with the strategy also supported by the expansion of its increasingly popular premium fast-foodbusiness, which is already a target of other companies in the country.


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