Poland Autos Report Q2 2008 : Market Research Report

Poland Autos Report Q2 2008

Published by: Business Monitor International

Published: May. 1, 2008 - 56 Pages

Executive Summary: SWOT Analysis; Poland Auto Industry SWOT; Poland Economic SWOT; Poland Business Environment SWOT; Regional Overview:; Post-Daewoo Success; Business Environment Rankings; Table: Central And Eastern Europe Business Environment Ranking; Industry Forecast; Production And Sales; Table: Poland Autos Sector - Historical Data And Forecasts (CBUs unless otherwise stated); Trade; Table: Poland Autos Sector - Historical Data And Forecasts; Economic Contribution; Table: Poland Autos Sector - Historical Data And Forecasts; Table: Job Creation In The Polish Automotive Supply Industry; Macroeconomic Forecast Scenario; Table: Economic Activity; Competitive Landscape; Overview; Fresh Investment; Company News; Regulations And Taxation; Industry Trends; Table: Top Ten Players, New Car Market January-February 2008; Table: Best-Selling Models In February 2008; Table: Freight Carried, Change In Tonnes-Km (%); Table: Poland Commercial Vehicle Production (CBUs); Used vehicles; Manufacturers; Suppliers; Table: Faurecia’s Operations In Poland; Table: Foreign Investment In The Polish Automotive Parts Industry, End-2005; Table: Foreign Investment In The Polish Automotive Parts Industry, End-2005 (cont.); Table: Foreign Investment In The Polish Automotive Parts Industry, End-2005 (cont.)); Company Monitor:; Regional Case Study: Ford; Sales; Table: Ford passenger car sales by market, Central and Eastern Europe, 2007; Production; Company Profiles; Fiat; Skoda; Renault; Toyota; Opel; Intrall; BMI Forecast Modelling; How We Generate Our Industry Forecasts; Automobile Industry; Sources

Abstract

BMI has raised its forecast for passenger car sales in Poland this year after sales rose strongly in 2007, exceeding our expectations. According to data from Poland's automotive research institute SAMAR, sales totalled 293,319 units in 2007, up by 22.9% on the previous year. As BMI reflects in the latest PolandAutos Report, new car sales in the country have been driven by a strong economic backdrop, which has led to greater household wealth.

By carmakers, all of the top 10 players enjoyed an increase in sales. Toyota maintained its lead on the market last year. The Japanese carmaker sold 33,848 units, up by 21.4% year-on-year (y-o-y). Skoda took second place with sales of 32,965 units, an increase of 14.5% against sales reported in 2006. Fiat completed the top three with sales of 27,817 units, up by 14.6%. Record sales were reported by Dodge (+128.3% to 605 units), Kia (+111.1% to 8,664 units) and Hyundai (+97.4% to 4,916 units).

The positive sales run has continued into 2008, with new car registrations in January rising by 25% y-o-y, to 28,000 units. Sales for the first two months of the year reached 56,567 units. Toyota has continued to lead the new car market for the period, with its Auris model buoying sales. BMI is forecasting new passenger car sales of 335,400 units for 2008, with total vehicle sales totalling 393,149 units.

Industry developments this quarter include Ford's decision to invest EUR94mn to produce its redesigned Ka model in Poland. According to industry sources, the model, which shares the same platform as Fiat's new 500 model, will be made at the Italian carmaker's plant in Tychy. Production is expected to get underway in 2008, with output reaching 120,000 units per year. Some 1,000 new jobs will be created as a result of the project. The development will have a positive impact on Poland's car part segment, with suppliers expected to invest EUR198mn in order to make parts for the Ka.

Moreover, automotive output in Poland has received a boost with the news that Fiat is to step up production of the new 500 model in order to meet strong demand for the vehicle. According to industry sources, daily production of the vehicle will rise from 500 to 750 units.

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Poland Autos Report Q2 2008

Table of Contents

Abstract