Japanscan Market Report: Ready-to-Drink Japanese Tea : Market Research Report

Japanscan Market Report: Ready-to-Drink Japanese Tea

Published by: Datamonitor

Published: Apr. 18, 2008 - 14 Pages

DATAMONITOR VIEW: CATALYST; SUMMARY; ANALYSIS; Market Overview; Green tea is the main category; The market in 2006 slowed down after years of growth; PET bottles are the most popular container type; The market is expected to remain stable in 2008; Sector Focus: RTD Green Tea; The market declined in 2006 and 2007 due to competition and a lack of hit new launches; Sales breakdown of RTD green tea from leading companies; Market leader Ito En: the winner takes it all; High concentration ratio indicates an oligopoly market formed by the top brands; Challenges from private labels could lead to the erosion of product image; Key trends in product development; Sector Focus: RTD Barley Tea; The market continues to shrink due to seasonal demand factors and fierce competition; Ito En, Kagome and Asahi are the leading brands; Key product developments from market leaders in 2006 and 2007; Sector Focus: RTD Blended Tea; Blended tea is the only growing sector in the RTD tea market in 2006 and 2007; Coca-Cola and Asahi are forming a duopoly in the sector; Key product developments from market leaders in 2006 and 2007
APPENDIX: Definitions; Near water drinks; Ask the analyst; Datamonitor consulting; Disclaimer
List of Tables: Table 1: Trends in annual production of RTD tea drinks (kl); Table 2: Production volume and value of RTD tea drinks from 2006 to 2008; Table 3: Sales of RTD green tea by top companies; Table 4: Sales of RTD barley tea by top companies; Table 5: Sales of RTD blended tea by top companies
List of Figures: Figure 1: Market share of different types of container; Figure 2: Market value of RTD green tea (JPY billion); Figure 3: Shipments of RTD green tea by top five brands (000 cases); Figure 4: Key RTD green tea products from Ito En in 2006 and 2007; Figure 5: Key RTD green tea products from Suntory in 2006 and 2007; Figure 6: Key RTD green tea products from Kirin in 2006 and 2007; Figure 7: Key RTD green tea products from Coca-Cola Japan in 2006 and 2007; Figure 8: Key RTD green tea products from Asahi in 2006 and 2007; Figure 9: Key RTD barley tea drinks in 2006 and 2007 from leading companies; Figure 10: Key RTD blended tea drinks in 2006 and 2007 from Coca-Cola Japan; Figure 11: Key RTD blended tea drinks in 2006 and 2007 from Asahi and Suntory

Abstract

Introduction

A regular round up of ready-to-drink Japanese tea market development and product launches from Japan.

Scope

The RTD Japanese tea market faced a slowdown in 2006 and 2007 after years of growth.

Market is expected to remain at the same scale in 2008 as focus on the soft drinks market shift to mineral water.

Green tea, the main sector, accounts for 72% of this market.

Report Highlights

Green tea sector declined in 2006 and 2007 due to competition and lack of hit productsis. In this highly concentrated sector, Ito En is the clear leader, with 34% of market share.

Barley tea sector continues to decline in 2006 and 2007. Ito En and Kagome lead in this sector with mainstay product series.

Blended tea is the only growing sector in 2006 and 2007. Coca-Cola is the dominating leader, accounting for more than 70% of the market.

Reasons to Purchase

This brief covers total production and sales of RTD Japanese tea drinks market over the years.

It contains analysis of the three sectors, incluidng leading brands from major manufacturers.

It covers key product developments in 2006 / 2007 in each sector.

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Japanscan Market Report: Ready-to-Drink Japanese Tea

Table of Contents

Abstract