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Japanscan Market Report: Review of New Products 2007

Published by: Datamonitor

Published: Apr. 18, 2008 - 40 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Total market review
Sector Analysis: Soft Drinks
The market continued to expand due to warm / hot weather and significant growing categories
Coffee: low sugar content and a high quality image are fashionable
Tea: RTD blended tea is the new focus
Fruit and vegetable drinks: more emphasis on health benefits to meet the growing health consciousness
Carbonated drinks, bottled water and near water products: zero calorie products lead the growth
Sector Analysis: Ices, Desserts, Confectionery and Snacks
Ices: premium image and quality ingredients are key features
Desserts: trendy flavor and healthy ingredients are predominant
Confectionery and snacks: production showed slight decline
Cakes and cookies: mainstay flavors and seasonal ingredients still dominate, as healthy ingredients become trendy
Chocolate: premium image and high fruit content are the new emphasis
Candy and gum: soft candies with a different mouthfeel are popular
Snack foods: healthy snacks are increasing, as are new attempts to combine savory and sweet snacks
Sector Analysis: Ready Meals
Cup noodles / instant noodles: microwavable series from Nissin is a success in 2007
Frozen / chilled ready meals: healthy and luxury are the main product features
Retort ready meals: bipolarization of prices sees products developed as value or premium choices
Pasta sauce and cooking sauce: retro images, healthy products and spicy dishes are fashionable
Soups: new ingredients used for a filling effect and a different mouthfeel fueled market expansion
Sector Analysis: Milk Products
Functional milk products: probiotic bacteria, calcium and low calorie are popular features
Sector Analysis: Functional Products and Supplements
Functional foods and drinks: growth is strong as health consciousness continues to rise
Sports foods and drinks: added ingredients to help burn off body fat is trendy
Medicinal foods: more products with a better taste and more varieties to care for patients with special needs are emerging
Slimming / diet products: filling effect and added nutrients are prevalent
Balanced nutritional foods: providing convenient ways to supply energy and nutrients is the main feature
Baby food: vegetables and fruits are used to create a healthy image
Supplements: product convenience is a popular selling point
Sector Analysis: Alcoholic Beverages
Beer and other brew (beer, happoshu, and new genre brews): high quality ingredients and low calories are the new focuses
Low-alcohol cocktails: lower calories, a lighter taste and healthy image are predominate features
Wine and liquor: Japanese wine and new flavor liqueurs are launched to encourage consumption
Sector Analysis: Other Foods
Fresh bakery: healthy and retro are fashionable themes
Jams and spreads: less sweet, lower calorie products were launched to meet the rising health trend
Sauces and spices: healthy and convenient-to-make dishes are the main features
Meat and seafood products: connoisseur and healthy are the key features
Petfood: products to suit different lifestyles and nutritional supplements are popular
APPENDIX
Definitions
Happoshu
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Ice cream popular flavors: best five
List of Figures
Figure 1: Production value of food and beverage sectors in 2007
Figure 2: Production value of soft drinks sector in 2007
Figure 3: Key product developments from major manufacturers - RTD coffee
Figure 4: Key product developments from major manufacturers - RTD tea
Figure 5: Key product developments from major manufacturers - fruit-based juice
Figure 6: Key product developments from major manufacturers - vegetable-based juice
Figure 7: Key product developments from major manufacturers - carbonated drinks (I)
Figure 8: Key product developments from major manufacturers - carbonated drinks (II) and near water drinks
Figure 9: Key product developments from major manufacturers - ice cream products
Figure 10: Key product developments from major manufacturers - dessert products
Figure 11: Production value of confectionery products in 2007
Figure 12: Key product developments from major manufacturers - cakes and cookies
Figure 13: Key product developments from major manufacturers - chocolate (I)
Figure 14: Key product developments from major manufacturers - chocolate (II)
Figure 15: Key product developments from major manufacturers - candy
Figure 16: Key product developments from major manufacturers - etiquette candy and gum
Figure 17: Key product developments from major manufacturers - snacks
Figure 18: Key product developments from major manufacturers - cup / instant noodles
Figure 19: Key product developments from major manufacturers - frozen / chilled ready meals
Figure 20: Key product developments from major manufacturers - retort ready meals
Figure 21: Key product developments from major manufacturers - mega portion v.s. mini portion
Figure 22: Key product developments from major manufacturers - pasta sauces and cooking sauces
Figure 23: Key product developments from major manufacturers - soup
Figure 24: Key product developments from major manufacturers - yogurt
Figure 25: Key product developments from major manufacturers - milk drinks and cheese
Figure 26: Key product developments from major manufacturers - functional milk products
Figure 27: Key product developments from major manufacturers - functional food
Figure 28: Key product developments from major manufacturers - functional drink
Figure 29: Key product developments from major manufacturers - sports foods and drinks
Figure 30: Key product developments from major manufacturers - medicinal foods
Figure 31: Key product developments from major manufacturers - slimming / diet products
Figure 32: Key product developments from major manufacturers - balanced nutritional foods
Figure 33: Key product developments from major manufacturers - baby food
Figure 34: Key product developments from major manufacturers - supplements
Figure 35: Key product developments from major manufacturers - beer, happoshu and new genre brews
Figure 36: Key product developments from major manufacturers - low-alcohol cocktails
Figure 37: Key product developments from major manufacturers - wine and liquor
Figure 38: Key product developments from major manufacturers - bakery products
Figure 39: Key product developments from major manufacturers - jams and spreads
Figure 40: Key product developments from major manufacturers - sauces
Figure 41: Key product developments from major manufacturers - sauces and spices
Figure 42: Key product developments from major manufacturers - meat and seafood products
Figure 43: Key product developments from major manufacturers - petfood


Abstract

Introduction

Annual round up of new product launches and key market developments from food and beverage markets across sectors in 2007 from Japan.

Scope

The total production value of food and beverages in Japan is estimated to have reached JPY 22.67 trillion in 2007.

Soft drinks, alcoholic beverages and confectionery are the main sectors, each accounting for more than 10% of the total production value.

Health product is the sector with the most significant growth in 2007.

Products with a healthy image, plus products with premium offerings, are expected to continue to be trendy in 2008.

Report Highlights

Products made with healthy ingredients, such as vegetables and / or fruit, are trendy. Product with low / zero sugar, calorie or carbohydrate content are also popular across sectors. It is expected that the boom will continue in 2008 on health-related products, or products featuring health benefits.

Jointly developed products from major companies and famous professionals are common as a factor of product differentiation. The bipolarization of retail prices sees many products featured as “value” or “premium” choice.

Many functional foods and drinks, as well as supplements, are designed as convenient ways to supply nutrients that are insufficient in daily diet. Collagen, dietary fiber, calcium and multiple grains are among the most popular healthy ingredients. Products to aid metabolism are expected to remain trendy in 2008.

Reasons to Purchase

This brief covers market production value and analysis across food and drink sections in Japan in 2007.

It contains trends of development in sectors including soft drinks, confectionery, ready meals, milk and milk products, and functional products.

It also covers key product developments from leading manufacturers in the market.


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