Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Future Ingredient Trends in Food and Drinks: Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety

Published by: Business Insights

Published: Apr. 1, 2008


Table of Contents


Future Ingredient Trends in Food and Drinks



Executive Summary

Natural and organic

Wellness

Beauty

Weight control

Condition specific

Exotics

Food safety



Chapter 1 Introduction

What is this report about?



Chapter 2 Natural and organic

Summary

Introduction

Market drivers

What is natural?

Corporate social responsibility

Danger to small businesses as “super-natural” arrives

Product contamination consolidates drive to local

Organic supplements: certification approval opens the door

The natural and organic market

Key trends

Naturally beautiful

Functional natural juice

Future ingredients

Aronia berry / chokeberry

Marketing platform

Product application

Sausage tree

Marketing platform

Product application

Baobab tree

Marketing platform

Product application

Marula

Marketing platform

Product application

Yumberry / Chinese bayberry

Marketing platform

Product application

Yuzu

Marketing platform

Product application



Chapter 3 Wellness

Summary

Introduction

Market drivers

Free from and allergen claims set the trend

Omegas push the wellness market

Confusion in hard claims and consumer trust

Naturally not science: the real wellness market

The shift to wellness

Children's nutrition: parental wellness

The wellness market

Key trends

The world's first probiotic wellness cereal

Using your loaf

Evidence for lactalbumin

Relaxation and mood foods market

Future ingredients

Pyrroloquinoline Quinone (PQQ)

Marketing platform

Product application

Huperzine A

Marketing platform

Product application

Olive extract

Marketing platform

Product application

Magnolia bark

Marketing platform

Product application

Jujuba

Marketing platform

Product application

Amur cork bark extract

Marketing platform

Product application

Rhodiola

Marketing platform

Product application



Chapter 4 Beauty

Summary

Introduction

Market drivers

Inside outside the best approach?

Superfruits still strong: new evidence for skin health

Nutrients can retard skin ageing

European health claims directive

New organization: organic beauty

Industry insight: interview with Aaron Tabor MD, RevivalDiet.com

The beauty market

Key trends

Beauty tea

Beauty jam

Joint ventures for innovation

Danone faces competition in the beauty market

Future ingredients

Collagen

Marketing platform

Product application

Lutein

Marketing platform

Product application

Gotu Kola

Marketing platform

Product application

Cherimoya

Marketing platform

Product application

Blackcurrant

Marketing platform

Product application

Black chokeberry

Marketing platform

Product application



Chapter 5 Weight control

Summary

Introduction

Market drivers

Obesity: UK study highlights a global epidemic

Hoodia still looking to breakout in 2008

Weight loss satisfaction: back to basics

Phospha-E: the next nutrient for metabolic syndrome

Industry insights: interview with Beneo-Palatinit GmbH; Germany

The weight control market

Key trends

The weighty issue of light foods

Stay slim the Lipton way: but for how long?

The calorie burning market

Future ingredients

Mucuna, Cowitch, Velvet bean and Cowhage

Marketing platform

Product application

Xanthinol

Marketing platform

Product application

EPL

Marketing platform

Product application

Beta-phenylethylamine

Marketing platform

Product application

Mangosteen

Marketing platform

Product application

Potato protein extract

Marketing platform

Product application



Chapter 6 Condition specific

Summary

Introduction

Market drivers

Personalized nutrition

Obesity: the application of nutrigenomics

Acceptance of condition specific nutrition

Government campaign may boost UK Vitamin D sales

Omega-3 in 2008

Industry insights: interview with Joerg Gruenwald: analyze & realize

The functional food and beverage market

By benefit

Key trends

Functional water for blood pressure

Cognitive function

Sleep disorders

Functional juices

Future ingredients

Salba / chia

Marketing platform

Product application

Lignans from the Norwegian spruce

Marketing platform

Product application

Hyaluronic acid

Marketing platform

Product application

Microcrystalline hydroxyapatite / MCH-Cal

Marketing platform

Product application

Zeaxanthin

Marketing platform

Product application



Chapter 7 Exotic

Summary

Introduction

Market drivers

Fairtrade and sustainability: Africa

Botanical control in Europe may influence exotic imports

Phytotrade

Brazil leads exotics

Industry insights: interview with Greg Mann and Beth Stark: HortResearch

The exotic market

Herbals

Fruits

Key trends

Functional beer

Energizing fruits

Yumberry superfruit

Future ingredients

Baobab

Marketing platform

Product application

Kigelia / sausage tree

Marketing platform

Product application

Marula

Marketing platform

Product application

Mobola plum / parinari fruit

Marketing platform

Product application

Sutherlandia

Marketing platform

Product application



Chapter 8 Food safety

Summary

Introduction

Market drivers

China: an update

‘China-free’ labelling initiative

Safe products: a Chinese perspective

Supplement contamination still a big issue

Danisco takes lead in safe capsules

Irradiation

Food safety in the UK

Beverage safety drives new demand and focus from Congress

Issue of rBGH

Index

References



List of Figures

Figure 2.1: Consumer opinions of food biotechnology and health

Figure 2.2: USDA Organic Seal

Figure 2.3: First Organics Inc and their USDA Organic Seal

Figure 2.4: Structure of the European and US organic food retail market: where consumers shop, 2002

Figure 2.5: 2b Beauty Yogurt from Nestlé Japan

Figure 2.6: Naked Juice Co - probiotic juice

Figure 2.7: Juice of Life Aronia beverage

Figure 2.8: Kigelia skin cream from Biobotanica

Figure 2.9: Body Spring for digestive heath

Figure 2.10: Mistic Zotics

Figure 2.11: Zhejiang Yumberry Juice

Figure 2.12: Hosoda Citron Juice (Yuzu)

Figure 3.13: Growth in free from product launches, by category, 2004-2007

Figure 3.14: Pom Wonderful

Figure 3.15: Quaker Oats

Figure 3.16: Areas of success for new product launches

Figure 3.17: Crayons Kids fruit drink with SugarGuard

Figure 3.18: Kashi Vive Probiotic Digestive Wellness Cereal

Figure 3.19: Warbutons Healthy Inside loaf

Figure 3.20: Davisco's Biopure Alpha-lactalbumin

Figure 3.21: Optimum Zen - Nature's Path

Figure 3.22: Asian Sun’s liquid green tea

Figure 3.23: Lipton Tea: Activate your brain train website

Figure 3.24: PQQ from Advanced Orthomolecular Research

Figure 3.25: Nerd's Energy beverage

Figure 3.26: Carter-Reed’s Relacore with Magnolia extract

Figure 3.27: Physician Formula’s Good Night sleep aid

Figure 3.28: Flex joint formula from Eniva Corporation

Figure 3.29: Nutraforia the mood-enhancing supplement

Figure 4.30: Procter & Gamble’s advert for Metamucil

Figure 4.31: Hidrox advert from DSM Nutritional Products

Figure 4.32: Sipping Beauty

Figure 4.33: Norelift - Noreva (melon/mango spread)

Figure 4.34: Inneov skin beauty supplement range from L’Oreal and Nestlé

Figure 4.35: Love Body beauty drink from Coca-Cola Japan

Figure 4.36: Danone’s Essensis beauty yogurt

Figure 4.37: Emmi’s Beauty Case Sensitive yogurt

Figure 4.38: PureLogicol

Figure 4.39: Eiwa Confectionery’s collagen beauty marshmallows

Figure 4.40: Regederm

Figure 4.41: Anti-wrinkle product from Medestea Internazionale

Figure 4.42: Skin Balance Water from Borba

Figure 4.43: Fine Co’s Anti-Ageing supplement

Figure 5.44: Satiety index of foods

Figure 5.45: Advertising copy for Fabuless

Figure 5.46: Advertising copy for Palatinose

Figure 5.47: Lipton Linea weight loss tea

Figure 5.48: Celsius

Figure 5.49: Coca-Cola’s Enviga

Figure 5.50: Fixx energy beverage

Figure 5.51: iSatori’s MX-LS7 Weight loss formulation

Figure 5.52: Arson from Iovate is a new fat burner in the Muscletech range

Figure 5.53: Cytolean fat burner from Gaspari nutrition

Figure 5.54: Mangosteen based diet from Newvision LLC

Figure 5.55: Potato extract from Kemin

Figure 6.56: Works With Water’s unique blood pressure water

Figure 6.57: Truetoniqs Brain Tonique

Figure 6.58: Dreamerz Foods - dreamerz bedtime milk

Figure 6.59: Minute Maid Active

Figure 6.60: Salba Flat Bread

Figure 6.61: Supersmart’s HMRlignan

Figure 6.62: 100 Hyaluronic 100

Figure 6.63: MCH-Cal from Natrol

Figure 6.64: Super Zeaxanthin from Life Extension

Figure 7.65: Decision tree for allocating botanicals reported to have been considered for possible food and/or food supplement use

Figure 7.66: iKi Beer - Fresh Ideas winner 2007

Figure 7.67: Anheuser-Busch - 180

Figure 7.68: Organic Açai Juice

Figure 7.69: Frutzzo Yumberry juice

Figure 7.70: Yumberry from The Berry Company

Figure 7.71: Skin Cream extract from Rosa Graf

Figure 7.72: Santica Beauty Recipes Face Serum

Figure 7.73: Marula Sunrise Tea Blend

Figure 7.74: The mobola plum

Figure 7.75: Sutherlandia product from African Red Tea

Figure 8.76: Top 5 food concerns for Chinese consumers

Figure 8.77: rbGH-free label and products from Ben & Jerry



List of Tables

Table 2.1: Value of the US and European organic food and drink market, by country, $bn, 2000-2010

Table 2.2: Value of the US and European natural (excluding organic) food and drink market, by key product categories, 2000-2010

Table 4.3: Oral beauty supplements market value, Europe and US, $m, 2001-11

Table 4.4: Oral beauty supplements market value, by category, Europe and US, $m, 2001-11

Table 4.5: Prevalence of psoriasis across seven major markets, 2005

Table 4.6: Prevalence of atopic dermatitis across seven major markets, 2005

Table 5.7: Diet food and drinks market, Europe and the US, $m, 2006-10

Table 5.8: Prevalence of obesity in the six major markets, by age, 000s, 2005

Table 5.9: Prevalence overweight in the six major markets, by age, 000s, 2005

Table 5.10: Energy food and drinks market value, Europe and US, $m, 2001-2011

Table 5.11: European and US green tea market value, by country, $m, 2001-2011

Table 6.12: US functional food and drinks market value, by category, $m, 2001-2011

Table 6.13: Europe functional food and drinks market value, by category, $m, 2001-2011

Table 6.14: Digestive health functional food and drinks market value, Europe and US, $m, 2001-2011

Table 6.15: Heart health functional food and drinks market value, Europe and US, $m, 2001-2011

Table 7.16: Sales of herbal and botanical supplements, $m, Europe, the US and Japan, 2002-2006

Table 7.17: Per capita fruit consumption, European countries and US, kilograms/person, 2001-2011

Abstract

Future Ingredient Trends in Food and Drinks Growth opportunities in natural, wellness, functional, weight control, exotic products and food safety The ingredients market is undergoing some radical changes due to concerns over the global economy, the safety and sustainability of ingredient supply and new health claims legislation in Europe. 2007 has been a big year for the natural and wellness markets, and this looks set to continue into 2008 and beyond. Future Ingredient Trends in Food and Drinks is a new management report published by Business Insights that provides insights into the applications of functional ingredients within foods, beverages and supplements. The report is spilt into trend specific segments and within each chapter it analyzes the current market drivers, key trends and potential future ingredients. Assess the competitive landscape of the food and drinks ingredients market and benchmark the performance and strategies of its leading players with this new report...

This new report will enable you to...

  • Quantify and target future growth areas with this report’s market value and epidemiological data, to determine the potential and future growth of each key trend and gain insight into why food safety and exotics are set to find consumer traction in 2008.
  • Implement best-practice strategies using case studies from current market leading products that dominate niche and mass-market channels, and use analysis of clinical studies to determine effectiveness and potential use of future ingredients for each trend.
  • Identify the market drivers and key issues effecting the ingredients market such as free from, organics and child nutrition, and receive the latest update on EU legislation and how this will impact product marketing in 2008 and beyond.
  • Create more effective competitive strategies based on opinions of industry experts from companies such as Beneo-Palatinit GmbH and HortResearch via qualitative in-depth interviews to give an indication of the future of the ingredients market.

Key issues examined by this report...

  • A shift towards wellness and healthy foods has been the focus of consumer attention and manufacturers are adjusting their marketing staregies to suit these demands.
  • Overweight consumers are the real focus of diet products and formulations. Weight loss has always been at the forefront of innovation and the global obesity epidemic is not set to be controlled any time soon.
  • A huge growth in the demand for exotic foods is the result of the success of “superfruits”. The growth of products possessing a high antioxidant capacity has been driven by fruits such as pomegranate, goji and noni. As the demand is set to grow, natural products from Africa are gathering pace.

Some key findings from this report...

  • Growth in the US oral beauty supplements market will slowdown from 18.7% between 2001-2006 to 8.7% between 2006-2011. Total market value will be $1.3bn by 2011.
  • US and European sales of organic food and drinks were $31.8bn in 2005, and are projected to rise to $58.9bn by 2010. The development of the organic market is continuing due to the popularity of the ‘natural’ channel which a ccounts for 20% of the total natural and organic sector.
  • The US functional food and drinks market was valued at over $21.3bn in 2006 and is set to rise by 5.0% between 2006 and 2011. Emerging innovative categories such as beauty, wellness and digestive health are helping sustain this level of growth as part of a general move towards better-for-you foods and beverages.
  • The potential value of the green tea market in 2011 will be $204m in the US and Europe combined. Green tea sales in the US increased by 6.1% between 2000 and 2005. It is a significant ingredient in the weight loss category.

Key questions answered by this report...

  • Who are the leading innovators in ingredients?
  • What is the size of beauty oral supplements market?
  • What are the current ingredient trends in the exotic, condition specific, beauty and weight control markets?
  • What is the market potential for th e major functional food and beverage categories in Europe and the US?
  • How is the issue of safety driving ‘natural’ and ‘organic’ ingredients?
  • What is the difference between nutrigenomics and nutrigenetics?
  • Which scientifically-supported ingredients will be important in the future food and drinks market?



Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options

Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008