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Asia Pacific TV (12th edition)

Published by: Informa Media and Telecom

Published: Apr. 1, 2008 - 414 Pages


Table of Contents


EXECUTIVE SUMMARY

Asia Pacific: TV advertising revenues summary 1

Digital TV households (000)

Digital TV penetration of TV households in 2013

CHAPTER 1 FORECASTS

Asia Pacific TV Forecasts

Digital TV penetration of TV households

in 2013

TV household composition in 2013 (000)

Total pay TV revenue progress (US$ million)

Total pay TV revenues in 2013 (US$ million) .6

Revenues per subscriber (US$)

Cable/MMDS

Cable/MMDS growth

Digital cable/MMDS growth

Digital DTH

Digital DTH at 2013

IPTV

IPTV at 2013

DTT/Freesat

DTT Households by 2013

Population (000)

Households (000)

TV Households (000)

TV Households as a % of Households

Digital Terrestrial TV Households (000)

Digital Terrestrial TV Households as a % of TV

Households

Digital Freesat TV Households (000)

Digital Freesat TV Households as a % of TV

Households

Digital Free-to-air TV (DTT + Freesat)

Households (000)

Digital Free-to-air TV (DTT + Freesat)

Households as a % of TV Households

Gross TV Advertising Revenues (US$ mil.)

Net TV Advertising Revenues (US$ mil.)

Net TV Ad Revs per TV Household (US$)

Gross Pay TV Advertising Revenues (US$ mil.) .18

Net Pay TV Advertising Revenues (US$ mil.) 19

Net Pay TV Ad Revenues per Pay TV Household (US$)

Cable Subscribers (000)

Cable Subscribers as a % of TV Households

Analogue Cable Subscribers (000)

Analogue Cable Subscribers as a % of TV Households

Digital Cable Subscribers (000)

Digital Cable Subscribers as a % of TV Households

Analogue Cable TV Revenues (US$ million) .23

Digital Cable TV Revenues (US$ million)

Cable TV Revenues (US$ million)

Monthly Analogue Cable TV Revenues Per

Subscriber (US$)

Monthly Digital Cable TV Revenues Per Subscriber (US$)

Monthly Cable TV Revenues Per Subscriber (US$)

Digital Pay DTH Households (000)

Digital Pay DTH Homes as a % of TV Households

Digital Pay DTH Revenues (US$ million)

Monthly Digital DTH Revenues Per DTH Subscriber (US$)

IPTV Households (000)

IPTV Households as a % of TV Households

IPTV Revenues (US$ million)

Monthly IPTV Revenues Per Subscriber (US$) .29

Pay TV Subscribers (000)

Pay TV Subscribers as a % of TV Households .30

Digital TV Households (000)

Digital TV Households as a % of TV Households

Subscription Revenues (US$ million)

Cable PPV/VOD Revenues (US$ million)

Digital Pay DTH PPV Revenues (US$ million)

IPTV PPV/VOD Revenues (US$ million)

PPV/VOD Revenues (US$ million)

Total Pay TV Revenues (US$ million)

Monthly Pay TV Revenues Per Subscriber (US$)

CHAPTER 2 AUSTRALIA

Market movements

Overview

Release Windows

Pay TV

Pay TV subscription growth (000)

Foxtel

Austar

Austar TV financial and operating summary .45

Austar: TV subscriber data (000)

Optus

Optus TV featuring Foxtel Digital pricing (December 2007)

SelecTV

SelecTV market size and subscriber targets IPTV

Broadband subscribers by technology

Broadband subscribers by parent operator HDTV

HD broadcast breakdown

Australian HDTV compliance figures for

national broadcasters

Mobile TV

Australia mobile subscribers by operator DTT

Australia digital-media ownership in DTT

households (%)

Terrestrial

Nine Network

PBL TV financial highlights for year ending

30 June (A$ million)

Seven Network

Seven broadcast TV financials for year ending

30 June (A$ million)

Network Ten

Network Ten TV financials for year ending

31 August (A$ million)

Australian Broadcasting Corporation

ABC operating data for year ending 30 June .62

Top 10 ABC programmes 2006/07

Special Broadcasting Service

SBS financial data for year ending 30 June (A$000)

Viewing/Programming

TV Audience Shares (%)

Top ranked programmes 2007

Top ranked regular programmes 2007

Australia: Programme rights holders

Advertising

Gross advertising spending for commercial TV networks in 2007

Share of advertising revenues by commercial TV network

Forecasts

Australia forecasts

CHAPTER 3 CHINA

Market movements

Overview

Cable

IPTV

China broadband subscribers by technology

China broadband subscribers by operator

Satellite

Phoenix Satellite TV Holdings financial

highlights for nine months to end-September (HK$000)

Mobile TV

China mobile subscribers by operator HDTV

DTT

China domestic DTT standard options

Terrestrial

CCTV

CCTV channel line-up

BAMC

BTV channel line-up

Shanghai Media Group (SMG)

SBTG

Viewing/programming

Chinese channels’ market share (%)

Advertising

Top 10 Chinese brands (2007)

Forecasts

China forecasts

CHAPTER 4 HONG KONG

Market movements

Overview

Cable

I-Cable operating information (000)

I-Cable financial highlights for nine months to end-September (HK$000)

I-Cable year-end financial highlights (HK$ million)

Sector financials for nine months to end-September (HK$000)

IPTV

Broadband subscribers by technology

Hong Kong broadband and IPTV subscribers

by operator

NOW TV

HKBN TV

Satellite/SMATV

Hong Kong mobile subscribers by operator

HDTV

DTT

Terrestrial

RTHK performance targets for 2007/08

TVB

TVB major shareholders (2007)

TVB financials highlights (HK$000)

ATV

Viewing/programming

Prime time terrestrial TV share (%)

Release Windows

Advertising

Forecasts

Hong Kong forecasts

CHAPTER 5 INDIA

Market movements

Overview

Cable

Cable TV pricing in non-CAS areas (INR per month)

Major players

India cable subscribers by leading operators .129

Wire and Wireless India financials (INR million)

Wire and Wireless India packages

IPTV

India broadband by technology

India broadband by operator

IPTV activity

Online TV

Satellite

Dish TV

Dish TV financials (INR million)

Tata Sky

Sun Direct TV

DD Direct Plus

Bharti

Reliance

Mobile TV

Indian mobile subscribers by operator

DTT

Terrestrial/Programmers

Doordarshan

Doordarshan domestic viewers

Doordarshan TV homes and viewers (millions)

Doordarshan: Programme source breakdown (2006)

Doordarshan: Programme genre breakdown (2006)

Zee Entertainment Enterprises

Zee financials for quarter ending September (INR million)

Zee revenues by source for quarter ending

September (INR million)

Star

Sony Entertainment TV

Regional language channels

India by state and language

Viewing/programming

Top five channels

India: Programme rights holders

Release Windows

Advertising

Gross advertising expenditure (INR billion) .155

Forecasts

India forecasts

CHAPTER 6 INDONESIA

Market movements

Overview

Cable

Cable TV subscribers

PT First Media

PT First Media subscriber progression

TelkomVision

TelkomVision subscribers

IPTV

Indonesia broadband breakdown

Telkom

Telkom DSL subscribers

Telkom ADSL tariffs

Telkom financial summary (RP billions)

PT First Media

First Net ADSL tariffs

IPTV activity

Satellite

Astro Nusantara (Astro-N)

Astro-N subscribers

Indovision

Indovision subscribers

Indovision packages (December 2007)

Mobile TV

DTT

Terrestrial

TVRI

Indosiar

Indosiar Karya Mandiri ownership structure 176

Indosiar programme breakdown

Indosiar Top 10 programmes (2007)

Indosiar financial summary (IDR)

RCTI

MNC financials (IDR)

SCTV

SCM financial summary (IDR Billion)

TPI

ANTV

Viewing/programming

Share of viewing by channel (%)

Indonesia: Programme rights holders

Advertising

Forecasts

Indonesia forecasts

CHAPTER 7 JAPAN

Market movements

Overview

Package pricing comparison by platform,

leading operators

Terrestrial broadcast channel revenues

Cable

Subscribers to cable operators who originate their own programming (000s)

J:Com

J:Com subscriber data

J:Com digital subscriber share

J:Com ownership structure (end-2007)

Other players

IPTV

Japan broadband subscribers by technology

IPTV activity

Hikari PerfecTV! IPTV subscriber details (end-January 2008)

Satellite

Sky Perfect JSAT

Selected Sky PerfecTV data (end-March)

Sky PerfecTV platform summary

Sky PerfecTV subscriber details (end-January 2008)

Sky PerfecTV ownership structure (%) (end-September 2007)

Broadcast satellite (BS)

BS analogue channels

BS Digital Channels

Wowow financials, year to end-March (¥ billion)

Mobile satellite broadcasting

Moba-Ho! packages and tariffs

Mobile TV

ISDB-T mobile TV technical specifications .206

Selected mobile TV developments

HDTV

Domestic shipments of TV equipment in Japan 2007

DTT

DTT implementation timetable

Terrestrial

Nippon Television (NTV)

NTV fiscal 2008 (¥ million)

NTV financial summary (¥ million)

NTV earnings forecast fiscal 2010 (¥ billion

unless stated)

Fuji Television Network (Fuji TV)

Fuji TV fiscal 2008 (¥ million)

Fuji TV financials for year to end-March (¥ million)

Tokyo Broadcasting System (TBS)

TBS fiscal 2008 (¥ million)

TBS financials for year to end-March (¥ million)

TBS major shareholders (March 2007)

TV Asahi

TV Asahi viewing share (%)

TV Asahi fiscal 2008 (¥ million)

TV Asahi financial highlights, year to

end-March (¥ million)

TV Asahi ownership structure (March 2007) .220

Television Tokyo

TV Tokyo financials for year to end-March (¥ million)

TV Tokyo ownership structure (March 2007) .221

NHK

NHK channel portfolio

Licence fee prices (¥)

NHK operating revenue and expenses summary (¥ billion)

Viewing/programming

Japan: Programme rights holders

Advertising

Japan gross advertising expenditure (¥ billion) 225

Forecasts

Japan forecasts

CHAPTER 8 MALAYSIA

Market movements

Overview

Cable/MMDS

IPTV

Broadband summary

Broadband penetration rate per 100 households

by state

Penetration rates

Telekom Malaysia

Telekom Malaysia broadband subscribers (000)

Telekom Malaysia broadband packages

(January 2008)

Telekom Malaysia’s 2H07 financial summary (MYR Million)

Summary of Telekom Malaysia shareholding .237

Top 3 shareholders of Telekom Malaysia

Jaring Communications

Jaring Flite broadband packages (January 2008)

WiMAX

WiMAX licensees

IPTV activity

Satellite

Astro Pay TV packages (January 2008)

Astro package prices (January 2008)

Astro subscribers (000)

Astro-N subscribers

Mobile TV

DTT

Terrestrial

Media Prima key financial data (MYR000)

TV9

TV9 financial summary (MYR000)

NTV-7

NTV7 viewing share (%)

NTV7 financial summary (MYR000)

TV3

TV3 viewing share (%)

TV3 financial summary (MYR000)

8TV

8TV viewing share (%)

8TV financial summary (MYR000)

RTM

Viewing/programming

Viewing shares (%)

TV consumer satisfaction index

Release windows (months after theatrical release)

Malaysia: Programme rights holders

Advertising

Number of advertisements, free-to-air TV

Advertising expenditure 2007 (MYR millions) .255

Gross advertising expenditure (MYR million) .255

TV advertising expenditure by channel

Forecasts

Malaysia forecasts

CHAPTER 9 NEW ZEALAND

Market movements

Overview

Cable

TelstraClear financial highlights (NZ$ Million)

IPTV

New Zealand broadband data

IPTV activity

Sky Network TV

Sky Network TV subscriber details

Sky Network TV financials (NZ$ million)

Sky Network TV subscribers (000)

Sky Network TV digital package prices (January 2008)

Sky Network TV: Analogue (UHF) package

pricing (January 2008)

Mobile TV

DTT

Terrestrial

Demographic targets by channel

TVNZ

TVNZ financial highlight (NZ$000)

TV3 and C4

MediaWorks NZ financial highlights (NZ$ million)

Prime Television

Viewing/Programming

Average daily viewing share (5+) (%)

Average daily viewing minutes

Top 10 programmes (July 2006 - June 2007)

New Zealand: Programme rights holders

Advertising

Gross Advertising Expenditure (NZ$ million) .280

Forecasts

New Zealand forecasts

CHAPTER 10 THE PHILIPPINES

Market movements

Overview

Cable

Beyond Cable

Beyond Cable subscriber numbers

Global Destiny Cable

IPTV

PLDT: DSL subscriber growth

Globe DSL Subscribers

Globe Packages (January 2008)

IPTV activity

Satellite

Dream DTH subscribers

Dream packages (January 2008)

Mobile TV

DTT

Terrestrial

GMA Network

Philippines: GMA Network financial

highlights

ABS-CBN

ABS-CBN financial highlights

ABC

Viewing/programming

Audience share in key regions (%)

Audience share- whole day Mega Manila (%) .300

Top 20 programmes nationally

Mega Manila audience viewing split by age (2006)

Release Windows

Philippines: Programme rights holders

Advertising

Forecasts

Philippines forecasts

CHAPTER 11 SINGAPORE

Market movements

Overview

Cable

StarHub package tariffs (January 2008)

IPTV

Singapore broadband subscribers

SingTel and StarHub multiservice subscribers (end-September 2007)

IPTV activity

Satellite

Mobile TV

HDTV

DTT

Terrestrial

Singapore terrestrial TV channels

MediaCorp

Viewing/programming

Singapore: Programme rights holders

Advertising

Gross advertising expenditure (S$ million)

Forecasts

Singapore forecasts

CHAPTER 12 SOUTH KOREA

Market movements

Overview

Cable

Leading South Korean MSOs' cable subscribers (November 2007)

South Korea cable subscriber details (end-September 2007)

IPTV

South Korea broadband subscribers by

technology

South Korea broadband by operator

IPTV activity

Hana TV

Mega TV

MyLGTV

Satellite

SkyLife package tariffs (February 2008)

Mobile TV

South Korea mobile subscriber details

HDTV

DTT

Terrestrial

South Korean terrestrial channels

KBS

TV output by genre in 2006 (%)

KBS financials (KRW hundred million)

MBC

SBS

SBS financials (KRW billion)

Viewing/programming

Release Windows

Advertising

South Korea advertising expenditure by media (2006)

Forecasts

South Korea forecasts

CHAPTER 13 TAIWAN

Market movements

Overview

Cable

Eastern Multimedia Co. (EMC)

China Network Systems (CNS)

CNS cable TV subscribers

CNS digital channel line-up (August 2007) .357

Other players

IPTV

Taiwan broadband Internet subscribers

Chunghwa Telecom

Other operators

IPTV activity

Big TV subscribers

Satellite

Mobile TV

HDTV

DTT

Terrestrial

Commercial terrestrial channels

Taiwan TV Enterprise (TTV)

Chinese Television Systems (CTS)

Public Television Foundation (PTF)

Formosa TV (FTV)

Chinese TV Service (CTV)

Viewing/Programming

Release Windows by Media

Advertising

Television advertising expenditure

(NT$ million)

Forecasts

Taiwan forecasts

CHAPTER 14 THAILAND

Market movements

Overview

Thai income distribution by region

Pay TV

True Visions/UBC subscriber growth

True Visions subscriber income profiles

True Visions package prices (January 2008) .378

True Visions subscribers by platform (000)

Pay TV regulation

IPTV

Thailand broadband data

IPTV activity

Satellite

Mobile TV

DTT

Terrestrial

Channel ownership summary

TITV

Modernine TV (Channel 9)

Channel 7

Channel 3

Viewing/Programming

Average daily viewing share by channel (%) .394

Thailand: Programme rights holders

Release Windows by Media

Advertising

Gross advertising expenditure (THB million)

Forecasts

Thailand forecasts

CHAPTER 15 VIETNAM

Market movements

Overview

Cable/MMDS

VCTV

Vietnam, pay TV subscriptions lost, net cost

of piracy, 2007

SCTV

HCMC

Astro

IPTV

Broadband subscriber breakdown

IPTV activity

DTH

Mobile TV

DTT

Terrestrial

VTV programme rights (2007)

Viewing/programming

Advertising

Abstract

The report also details progress on new broadcast technologies in the region, such as IPTV, HDTV and Mobile TV. This year it has also been significantly expanded to include Informa’s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements, digital free-to-air satellite and household numbers and penetration.

Major industry questions answered in this report include:
  • What digital TV platforms are succeeding in Asia Pacific?
  • Will satellite continue its upward curve to challenge cable's dominance?
  • Are advertising revenues going to be impacted by the global economy?
  • Who are the key players and what are their strategies for success?
  • How are moves by the telcos affecting the Asia Pacific TV sector?
  • Where are new broadcast technologies, such as HDTV and Mobile TV, emerging?
With the major players in Asia Pacific TV now confident they can continue to build on recent growth, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this resurgent TV market?

Essential reading for:
  • TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Asia Pacific.
  • Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
  • Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
  • Broadcast Technology companies: With Asia Pacific TV increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.


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