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Premium Company Profile: Bare Escentuals, Inc.

Published by: Datamonitor

Published: Apr. 18, 2008 - 29 Pages


Table of Contents


Overview
Catalyst
Summary
Company Structure
Company Overview and Key Facts
Business Description
History
Company Locations and Subsidiaries
Company Financials
Overview
Revenue by Division
Revenue by Geography
Products and Services List
Major Products and Services List
List of Brands
Competitors and Strategic Business Relationships
Top Competitors
Suppliers and Partners
Shareholding Structure
Strategy
Strategy
SWOT Analysis
Overview
Strengths
Weaknesses
Opportunities
Threats
Value Chain Analysis
Overview
Raw materials
Manufacture
Wholesale
Operations and distribution
Sales
Key Employees
List of Key Employees
Key Employee Biographies
Appendix
Ask the analyst
Datamonitor consulting
Disclaimer
TABLES
Table 1: Bare Escentuals - Key Facts
Table 2: Bare Escentuals - Other Locations and Subsidiaries
Table 3: Bare Escentuals - Revenue by Division
Table 4: Bare Escentuals - Revenue by Geography
Table 5: Bare Escentuals - List of Products
Table 6: Bare Escentuals - List of Brands
Table 7: Bare Escentuals - Key Competitors
Table 8: Bare Escentuals - Key Shareholders
Table 9: Bare Escentuals - SWOT Analysis Summary
Table 10: Bare Escentuals - Value Chain Analysis
Table 11: Bare Escentuals - Key Employees


Abstract

Introduction

Bare Escentuals acquired Cosmeceuticals Limited, a UK based distributor of selected Bare Escentuals products in the European cosmetics market. This deal gave Bare Escentuals more control over the distributor and accelerated its growth in the UK by enhancing customer relationships.

Scope

Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

The company’s competitors have adhered to traditional marketing campaigns such as print advertising and television commercials. By contrast, Bare Escentuals has opted for infomercials and home shopping networks to create brand awareness. Growth in the color cosmetic business has significantly increased the cosmetic segment’s share in total revenues. Bare Esecntuals derived approximately 94% of its revenues from the cosmetic business in fiscal 2007. Moreover, almost half of the company’s net sales come from bareMinerals foundation. In France, Bare Escentuals intends to capitalize on its existing relationship with Sephora, a subsidiary of LVMH. Sephora serves as the wholesale distribution channel for the company. Based on this relationship, the company plans to extend its reach from 200 locations in France to 580 locations throughout Europe.

Reasons to Purchase

Access all the important information and analysis on the company in a single report Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company’s adjusted five year financial data along with key ratios and market capitalization.

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