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Premium Company Profile: Green Mountain Coffee Roasters, Inc.Published by: Datamonitor Published: Apr. 22, 2008 - 39 Pages Table of Contents
AbstractIntroductionGreen Mountain Coffee Roasters (GMCR), a specialty coffee company, has a dominant market presence in the US that has been boosted over the years through several acquisitions and organic growth strategies. The group has strengthened its competitive position in the coffee industry through innovation and new product development. Scope Contains corporate strategy, value chain presence and SWOT Analysis Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors Includes information on suppliers/ partners, shareholding structure and key employees with biographies Highlights GMCR is a leader in the specialty coffee industry. It has been ranked number one on the list of '200 Best Corporate Citizens' for past two years. Also, it has been listed on SustainableBusiness.com's SB20 list of the World's Top Sustainable Business Stocks. Coffee sales of the company are tracked through six separate channels: office coffee service, consumer direct, resellers, food service, supermarkets, and convenience stores. It is also engaged in the manufacturing of gourmet single-cup brewing systems and markets its single-cup brewing systems for consumers at home (AH) and away-from-home (AFH). In January 2008, Green Mountain Coffee, a division of GMCR, introduced seven new K-Cup coffees and teas for the Keurig Single-Cup Brewing System. Reasons to Purchase Access all the important information and analysis on the company in a single report Understand company’s strengths, weaknesses, opportunities and threats along with business strategy and value chain Gain access to company’s adjusted five year financial data along with key ratios and market capitalization . Please Note:this is delivered as a Zip File. Get Full Details About This Report >> |
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