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Continued Growth in the Worldwide Market for Portable, Electronic-Based Edutainment Toys

Published by: In-Stat

Published: Apr. 24, 2008 - 19 Pages


Table of Contents


Executive Summary

Introduction

Manufacturers

Fisher-Price

KidTronics

Hasbro

PLAYSKOOL VIDEONOW JR Portable Video Player

LeapFrog Enterprises

Screen-Based Products

FLY Pentop Computer

Sega Toys

PICO

CoCoPad Learning System

VTech

V.Smile TV Learning System

V.Smile Pocket

V.Flash

V.Smile Baby

Component Suppliers

ARC International

Freescale Semiconductor, Inc.

Magnum Semiconductor (LSI Consumer Products Group)

Forecast

Market Size

Worldwide Revenue

Worldwide Unit Shipments

Semiconductor Content Forecast

Methodology

Related In-Stat Reports

List of Tables

Table 1. Worldwide Revenue for Electronic-Based Edutainment Products, 2005 to 2012 (US$ in Millions)

Table 2. Worldwide Average Sales Price for Electronic-Based Edutainment Products, 2005 to 2012 (US$)

Table 3. Worldwide Unit Shipments of Electronic-Based Edutainment Products, 2005 to 2012 (Units in Millions)

Table 4. Composite Semiconductor Forecast, 2006 to 2012

List of Figures

Figure 1. Worldwide Revenue for Electronic-Based Edutainment Products, 2005 to 2012 (US$ in Millions)

Figure 2. Worldwide Revenue for Electronic-Based Edutainment Products, 2005 to 2012 (US$ in Millions)

Figure 3. Worldwide Unit Shipments of Electronic-Based Edutainment Products, 2005 to 2012 (Units in Millions)

Abstract

Today’s child is incredibly comfortable using technology. As a result, young children now represent a key target demographic for digital consumer electronic (CE) products. There are a number of children’s toys on the market today that incorporate digital technology. In fact, one of the fastest growing segments in the overall toy industry is the edutainment market. Edutainment toys aim to educate while they entertain, and sophisticated digital technology, such as 3D graphics and wireless capability, is now being incorporated into edutainment toys.

The worldwide market for edutainment toys reached $2.35 billion in 2007. In-Stat expects this figure to reach $9 billion by 2012. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. In-Stat believes that semiconductor companies now have an opportunity to leverage existing, portable multimedia solutions in order to power products found in the price-sensitive edutainment toy market.

In-Stat’s latest report includes worldwide forecasts for unit shipments, average sales price, and revenues for electronic-based, edutainment toys. It offers company profiles for the leading edutainment toy manufacturers, such as LeapFrog and VTech, and provides a composite semiconductor forecast for a typical edutainment toy on the market today.

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