10th Annual Household CE Ownership and Market Potential Study

Published by: Consumer Electronics Association

Published: Apr. 1, 2008

Table of Contents

Video Ownership: Television.

Video Ownership: Dvd Player Or Recorder.

Video Ownership: Digital Camera.

Video Ownership: Digital Video Recorder.

Video Ownership: Camcorder.

Tv Ownership: Rear Projection Tv.

Tv Ownership: High-definition Tv.

Tv Ownership: Lcd Flat Panel Tv.

Tv Ownership: Plasma Flat Panel Tv.

Tv Ownership: Tv With A Screen 40 Inches Or Bigger.

Tv Ownership: Front Projection Tv.

Dvd Ownership: Home Dvd Player.

Dvd Ownership: Dvd Recorder.

Dvd Ownership: Portable Dvd Player.

Dvd Ownership: Hd Dvd Player.

Dvd Ownership: Blu-ray Disc Player.

Expectation To Buy: Television?

Expectation To Buy: Dvd Player Or Recorder?

Expectation To Buy: Digital Camera?

Expectation To Buy: Digital Video Recorder?

Expectation To Buy: Camcorder?

Expectation To Buy: Rear Projection Tv?

Expectation To Buy: High-definition Tv?

Expectation To Buy: Lcd Flat Panel Tv?

Expectation To Buy: Plasma Flat Panel Tv?

Expectation To Buy: Tv With A Screen 40 Inches Or Bigger?

Expectation To Buy: Front Projection Tv?

Expectation To Buy: Home Dvd Player?

Expectation To Buy: Dvd Recorder?

Expectation To Buy: Portable Dvd Player?

Expectation To Buy: Hd Dvd Player?

Expectation To Buy: Blu-ray Disc Player?

Audio Ownership: Audio/Video Receiver With Surround Sound Processor.

Audio Ownership: Portable Mp3/Digital Audio Player

Audio Ownership: Subwoofer.

Audio Ownership: Center Channel Speaker.

Audio Ownership: Pair Of Front Channel Speakers.

Audio Ownership: Pair Of Rear Or Side Mounted Surround Speakers.

Audio Ownership: Home Theater In A Box.

Audio Ownership: Docking Station For An Mp3 Player

Expectation To Buy: Audio/Video Receiver With Surround Sound Processor?

Expectation To Buy: Portable Mp3/Digital Audio Player?

Expectation To Buy: Subwoofer?

Expectation To Buy: Center Channel Speaker?

Expectation To Buy: Pair Of Front Channel Speakers?

Expectation To Buy: Pair Of Rear Or Side Mounted Surround Speakers?

Expectation To Buy: Home Theater In A Box?

Expectation To Buy: Docking Station For An Mp3 Player That Includes Powered Speakers?

Computer Ownership: Desktop Computer.

Computer Ownership: Notebook Or Laptop Computer.

Computer Ownership: Broadband Modem, Such As A Cable Or Dsl Modem.

Computer Ownership: Any Type Of Network Router Or Hub.

Computer Ownership: Dedicated Photo Printer.

Computer Ownership: Web Camera, Either Built-into A Computer Or Separate.

Computer Ownership: External Storage Device, Such As An External Hard Drive.

Computer Ownership: Multi-function Printer .

Expectation To Buy: Desktop Computer?

Expectation To Buy: Notebook Or Laptop Computer?

Expectation To Buy: Broadband Modem?

Expectation To Buy: Any Type Of Network Router Or Hub?

Expectation To Buy: Dedicated Photo Printer?

Expectation To Buy: Web Camera?

Expectation To Buy: External Storage Device?

Expectation To Buy: Multi-function Printer?

Entertainment Ownership: Video Game Console.

Entertainment Ownership: Portable Game Device.

Entertainment Ownership: Portable Digital Media Player.

Expectation To Buy: Video Game Console?

Expectation To Buy: Portable Game Device?

Expectation To Buy: Portable Digital Media Player?

Automobile Ownership: In-dash Cd Player.

Automobile Ownership: Xm Or Sirius Satellite Radio.

Automobile Ownership: In-dash Navigation/Gps System.

Automobile Ownership: Car Video Entertainment System

Automobile Ownership: Portable Or Hand-held Gps Device.

Automobile Ownership: Vehicle Security.

Automobile Ownership: In-vehicle Safety And Information Services System.

Automobile Ownership: Kit To Connect An Ipod To A Car Stereo.

Expectation To Buy: In-dash Cd Player?

Expectation To Buy: Xm Or Sirius Satellite Radio?

Expectation To Buy: In-dash Navigation/Gps System?

Expectation To Buy: Car Video Entertainment System?

Expectation To Buy: Portable Or Hand-held Gps Device?

Expectation To Buy: Vehicle Security?

Expectation To Buy: In-vehicle Safety And Information Services System?

Expectation To Buy: Kit To Connect An Ipod To A Car Stereo?

Communication/Security Ownership: Cellular Phone.

Communication/Security Ownership: Smart Phone.

Communication/Security Ownership: Personal Digital Assistant Or Pda.

Communication/Security Ownership: Cordless Phone.

Communication/Security Ownership: Home Security System.

Voip

Expectation To Buy: Cellular Phone?

Expectation To Buy: Smart Phone?

Expectation To Buy: Personal Digital Assistant Or Pda?

Expectation To Buy: Cordless Phone?

Expectation To Buy: Home Security System?

Expectation To Buy: Internet Phone Service?

Amount Spent On Ce In Past 12 Months

Amount Self Spent On Ce In Past 12 Months

Adoption

Head Of Household

Employment

Occupation

Marital Status

Dual Income Household

Own Or Rent

Number Of People In Household

Kids Under 6

Kids Age 6 To 11

Kids Under 12

Kids Age 12 To 17

Kids Age 6 To 17

Kids Under 18

Education

Age

Ethnicity

Race

Income

Internet Usage

Cable Or Satellite

Sex

Metro/Non-metro

Region

Telephone Numbers

Abstract

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