2008 Super Bowl Briefing - CEA-SVG Third Annual Sports and Technology Research Study : Market Research Report

2008 Super Bowl Briefing - CEA-SVG Third Annual Sports and Technology Research Study

Published by: Consumer Electronics Association

Published: Apr. 1, 2008

Gender
Age
Race
Ethnicity
Income
Internet Connection
Ownership
Expect To Purchase: High-definition Tv (Also Called Hdtv)?
Expect To Purchase: Video Game Console?
Expect To Purchase: Dvr?
Expect To Purchase: Surround Sound Speakers Connected To Your Tv?
Expect To Purchase: Portable Mp3 Music Player?
Expect To Purchase: Portable Digital Media Player?
Expect To Purchase: Desktop Pc?
Expect To Purchase: Notebook Or Laptop Pc?
Expect To Purchase: Cell Phone?
Expect To Purchase: Portable Gaming Device?
Expect To Purchase: Smart Phone?
Expect To Purchase: Media Server?
Hdtv Characteristics
Method Of Receiving Hd Content
How Picture Is Currently Displayed
Purchased For Watching Sprots
Percentages Watched In Hd: Sports?
Percentages Watched In Hd: Movies Through Your Cable Or Satellite Provider, Or Over-the-air?
Percentages Watched In Hd: Documentaries Or Instructional Shows?
Percentages Watched In Hd: Sitcoms?
Percentages Watched In Hd: News Or News Related Shows?
Percentages Watched In Hd: Dramas?
Percentages Watched In Hd: Comedy Programming?
Hd Broadcast Influence Over Decision To Watch
Three Favorite Sports In Hd
Satisfaction With Quantity Of Programming
Satisfaction With Quality Of Programming
Best League For Hd
Best Broadcaster For Hd
Agree/Disagree: I Consider Myself A 'sports Fan'?
Agree/Disagree: I Am Disappointed When A Sporting Event I Want To Watch Is Not In High-definition?
Agree/Disagree: I Sometimes Skip Watching A Sporting Event If It Is Not In High-definition?
Agree/Disagree: I Often Watch Sporting Events I Otherwise Would Not Have Watched Because It’s In High-definition?
Agree/Disagree: I Frequently Invite Friends Or Family Over To My Home To Watch Sporting Events In High-definition?
Agree/Disagree: Since Getting An Hdtv I Watch More Sports Than Before?
Agree/Disagree: Watching Sports At Home In High-definition Is Almost As Good As Being At The Game In Person?
Agree/Disagree: Watching Sports At Home In High-definition Is Better Than Being At The Game In Person?
Agree/Disagree: I Enjoy Playing In Fantasy Sports Leagues?
Team In City: Football?
Team In City: Baseball?
Team In City: Basketball?
Method Of Following Team
Methods Of Accessing Sports On A Computer
Future Methods Of Accessing Sports: Watch A Short Highlight Video Clip For Free From News Sites?
Future Methods Of Accessing Sports: Watch Video Clip On Youtube?
Future Methods Of Accessing Sports: Subscribe To An Online Video Sports Highlight Package?
Future Methods Of Accessing Sports: Purchase And Listen To A Game Over Internet Radio?
Future Methods Of Accessing Sports: Download And Watch An Entire Game/Sports Event For A Fee?
Future Methods Of Accessing Sports: Download And Watch An Entire Game/Sports Event At No Cost?
Pricing That: Price That You’d Consider It An Amazing Bargain.
Pricing That: Price That You’d Consider It A Good Deal.
Pricing That: Price That You’d Consider It Expensive.
Pricing That: So Expensive You Wouldn't Consider It.
Preference For: Commercials Breaks During The Sports Event?
Preference For: Sponsorships Of Player Jerseys Or Uniforms?
Preference For: Short Commercial Before A Video Highlight Clip?
Preference For: Interactive Advertising?
Preference For: Product Logos Superimposed On The Field Or Stadium?
Reasons For Not Watching Sports Online
Likelihood Of Purchasing Video Games: From Itunes?
Likelihood Of Purchasing Video Games: Directly From The Team Or League?
Likelihood Of Purchasing Video Games: On Dvd?
Likelihood Of Purchasing Video Games: Video On Demand?
Plan To Watch Super Bowl
Expected Actions While Watching
Watch Super Bowl Commercials Online After Game
Importance Of On Screen Displays: Score?
Importance Of On Screen Displays: Time Left In Game?
Importance Of On Screen Displays: Ticker With Scores From Other Games?
Importance Of On Screen Displays: Player Stats / Profiles That Appear Periodically?
Importance Of On Screen Displays: Superimposed Graphics On The Playing Field (E.G., First Down Markers In Football)?
Importance Of On Screen Displays: Interesting Camera Angles?
Importance Of On Screen Displays: Fantasy Sports Ticker With The Day’s Leaders?
Preference
Importance Of On Screen Audio: Player Comments?
Importance Of On Screen Audio: Coaching Staff Audio?
Importance Of On Screen Audio: Referee Comments?
Importance Of On Screen Audio: Stadium Ambient Sounds (E.G. Crowd Cheering)?
Importance Of On Screen Audio: On-the-field Sound?
Importance Of On Screen Audio: Surround Sound?
Importance Of On Screen Audio: Half Time Music Sound?
Interest In College Sports
Video Games Played Per Month
Sports Video Games Played In The Last Month
Influence Of Sports Video Games On Watching Sports
Interest In Consumption Methods
Reasons For Not Watching Sports On A Cellp Phone
Characteristics Of Future Hdtv
Sporting Events Looking Forward To In Hd
Sports Fan
Team In City: Football?
Team In City: Baseball?
Team In City: Basketball?
You Indicated You Have A Favorite Sports Team Located Outside Of The City Where You Live. How Do You Follow Your Team?
In The Past 12 Months How, If At All, Have You Accessed Each Of The Following Sports On A Computer?
Future Methods Of Accessing Sports: Watch A Short Highlight Video Clip For Free From News Sites?
Future Methods Of Accessing Sports: Watch Video Clip On Youtube?
Future Methods Of Accessing Sports: Subscribe To An Online Video Sports Highlight Package (E.G., Nfl Replay On Itunes)?
Future Methods Of Accessing Sports: Purchase And Listen To A Game Over Internet Radio?
Future Methods Of Accessing Sports: Download And Watch An Entire Game/Sports Event For A Fee?
Future Methods Of Accessing Sports: Download And Watch An Entire Game/Sports Event At No Cost?
Pricing That: Price That You’d Consider It An Amazing Bargain.
Pricing That: Price That You’d Consider It A Good Deal.
Pricing That: Price That You’d Consider It Expensive.
Pricing That: So Expensive You Woulnd't Consider It.
Preference For: Commercials Breaks During The Sports Event?
Preference For: Sponsorships Of Player Jerseys Or Uniforms?
Preference For: Short Commercial Before A Video Highlight Clip?
Preference For: Interactive Advertising, Meaning You Could Click On A Product’s Logo For More Information?
Preference For: Product Logos Superimposed On The Field Or Stadium?
Reasons For Not Watching Sports Online
Likelihood Of Purchasing Video Games: From Itunes?
Likelihood Of Purchasing Video Games: Directly From The Team Or League?
Likelihood Of Purchasing Video Games: On Dvd?
Likelihood Of Purchasing Video Games: Video On Demand?
Plan To Watch Super Bowl
Expected Actions While Watching
Watch Super Bowl Commercials Online After Game
Importance Of On Screen Displays: Score?
Importance Of On Screen Displays: Time Left In Game?
Importance Of On Screen Displays: Ticker With Scores From Other Games?
Importance Of On Screen Displays: Player Stats / Profiles That Appear Periodically?
Importance Of On Screen Displays: Superimposed Graphics On The Playing Field (E.G., First Down Markers In Football)?
Importance Of On Screen Displays: Interesting Camera Angles? Online U.S. Adult Non-hdtv Owners Expecting To Purchase
Importance Of On Screen Displays: Fantasy Sports Ticker With The Day’s Leaders?
Preference
Importance Of On Screen Audio: Player Comments?
Importance Of On Screen Audio: Coaching Staff Audio?
Importance Of On Screen Audio: Referee Comments?
Importance Of On Screen Audio: Stadium Ambient Sounds (E.G. Crowd Cheering)?
Importance Of On Screen Audio: On-the-field Sound?
Importance Of On Screen Audio: Surround Sound?
Importance Of On Screen Audio: Half Time Music Sound?
Interest In College Sports
Video Games Played Per Month
Sports Video Games Played In The Last Month
Influence Of Sports Video Games On Watching Sports
Interest In Consumption Methods
Reasons For Not Watching Sports On A Cellp Phone
Adoption
Education
Children In Household

Abstract

This third annual study conducted jointly by the Consumer Electronics Association (CEA)® and the Sports Video Group (SVG) delves into the many ways sports impact product purchases, technology and consumer behavior.

Specifically, the 2008 Super Bowl briefing focuses on the study's findings as it relates to the Super Bowl. This unique report details the degree to which the Super Bowl impacts HDTV sales, and what other technologies consumers use to enhance their Super Bowl experience, from pre-game to post-game. Anyone involved in producing sports content or anyone involved in producing products and/or services to connect fans to sports will benefit from this research.

Stay tuned for the other two reports from the Third Annual Sports and Technology Study - the Video Gaming Briefing and the Future of Consuming Sports Content Briefing.

Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable.

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2/15/2012 - 31

2008 Super Bowl Briefing - CEA-SVG Third Annual Sports and Technology Research Study

Table of Contents

Abstract