Vitamins and Dietary Supplements in Italy

Published by: Euromonitor International

Published: Dec. 1, 2007 - 60 Pages

Table of Contents

OTC HEALTHCARE IN ITALY

Executive Summary

Modest Growth in 2006

Self-medication Ever More Important

Best Performer Whitehall Italia Gains Second Position in 2006

Supermarkets To Challenge Pharmacy Monopoly

Modest Growth Expected Despite Wider Availability

Key Trends and Developments

OTC Products on Supermarkets’ Shelves

Greying Population

Wellness Trend Affects OTC Medicines

the Importance of Health in Modern Lifestyles

Targeting Specific Segments

Market Indicators

Table 1 Life Expectancy at Birth 2001-2006

Market Data

Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006

Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006

Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006

Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006

Table 6 Penetration of Private Label by Sector 2002-2006

Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006

Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006

Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011

Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011

Appendix

OTC Registration and Classification

Table 11 Number of Prescriptions Issued 2003-2006

De-listing Or De-reimbursement

Advertising

Packaging and Waste

Labelling

Distribution

Vitamins and Dietary Supplements Registration and Classification

Generics

Consumer Expenditure on Health Goods and Medical Services

Table 12 Consumer Expenditure on Health Goods and Medical Services 2001-2006

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - ITALY

A Menarini Industrie Farmaceutiche Riunite SRL

Strategic Direction

Key Facts

Summary 2 A Menarini Industrie Farmaceutiche Riunite Srl: Key Facts

Summary 3 A Menarini Industrie Farmaceutiche Riunite Srl: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 A Menarini Industrie Farmaceutiche Riunite Srl: Competitive Position 2006

Aziende Chimiche Riunite Angelini Francesco Acraf SpA

Strategic Direction

Key Facts

Summary 5 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts

Summary 6 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators

Company Background

Production

Summary 7 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics 2006

Competitive Positioning

Summary 8 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2006

Bracco SpA

Strategic Direction

Key Facts

Summary 9 Bracco SpA: Key Facts

Summary 10 Bracco SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 11 Bracco SpA: Competitive Position 2006

Chiesi Farmaceutici SpA

Strategic Direction

Key Facts

Summary 12 Chiesi Farmaceutici SpA: Key Facts

Summary 13 Chiesi Farmaceutici SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 14 Chiesi Farmaceutici SpA: Competitive Position 2006

Perfetti Van Melle SpA

Strategic Direction

Key Facts

Summary 15 Perfetti Van Melle SpA: Key Facts

Summary 16 Perfetti Van Melle SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 17 Perfetti Van Melle SpA: Competitive Position 2006

Recordati Industria Chimica E Farmaceutica SpA

Strategic Direction

Key Facts

Summary 18 Recordati Industria Chimica e Farmaceutica SpA: Key Facts

Summary 19 Recordati Industria Chimica e Farmaceutica SpA: Operational Indicators

Company Background

Production

Summary 20 Recordati Industria Chimica e Farmaceutica SpA: Production Statistics 2006

Competitive Positioning

Summary 21 Recordati Industria Chimica e Farmaceutica SpA: Competitive Position 2006

Sanofi-aventis SpA

Strategic Direction

Key Facts

Summary 22 Sanofi-Aventis SpA: Key Facts

Summary 23 Sanofi-Aventis SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 24 Sanofi-Aventis SpA: Competitive Position 2006

Sigma-tau Industrie Farmaceutiche Riunite SpA

Strategic Direction

Key Facts

Summary 25 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Key Facts

Summary 26 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 27 Sigma-Tau Industrie Farmaceutiche Riunite SpA: Competitive Position 2006

Zambon Italia SpA

Strategic Direction

Key Facts

Summary 28 Zambon Italia SpA: Key Facts

Summary 29 Zambon Italia SpA: Operational Indicators

Company Background

Production

Summary 30 Zambon Italia SpA: Production Statistics 2006

Competitive Positioning

Summary 31 Zambon Italia SpA: Competitive Position 2006

VITAMINS AND DIETARY SUPPLEMENTS IN ITALY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 13 Sales of Vitamins and Dietary Supplements by Subsector: Value 2001-2006

Table 14 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2001-2006

Table 15 Sales of Vitamins by Type: Value 2001-2006

Table 16 Sales of Vitamins by Type: % Value Growth 2001-2006

Table 17 Vitamins and Dietary Supplements Company Shares by Retail Value 2002-2006

Table 18 Vitamins and Dietary Supplements Brand Shares by Retail Value 2003-2006

Table 19 Vitamins Brand Shares by Retail Value 2003-2006

Table 20 Sales of Dietary Supplements by Type: Value 2001-2006

Table 21 Sales of Dietary Supplements by Type: % Value Growth 2001-2006

Table 22 Dietary Supplements Brand Shares by Retail Value 2003-2006

Table 23 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2006-2011

Table 24 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: vitamins, dietary supplements, tonics and bottled nutritive drinks, child-specific vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the vitamins and dietary supplements industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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