Cough, Cold and Allergy (Hay Fever) Remedies in Denmark

Published by: Euromonitor International

Published: Dec. 1, 2007 - 33 Pages

Table of Contents

OTC HEALTHCARE IN DENMARK

Executive Summary

Danes Increasingly Willing To Self-medicate

Cosmetic Innovations Blurring Boundaries

Weak Consumer Confidence in Cough Remedies

Sales of Vitamins and Dietary Supplements Mature

Danes Struggle To Digest Their Modern Lifestyles

Key Trends and Developments

Competition From Cosmetic Products

Private Label Increasingly Relevant in OTC Sales

Product Segmentation Is A Value Driver

Danish Population Is Growing Older

Consumers More Willing To Self-medicate

Market Indicators

Table 1 Life Expectancy at Birth 2001-2006

Market Data

Table 2 Sales of OTC Healthcare by Sector: Value 2001-2006

Table 3 Sales of OTC Healthcare by Sector: % Value Growth 2001-2006

Table 4 OTC Healthcare Company Shares by Retail Value 2002-2006

Table 5 OTC Healthcare Brand Shares by Retail Value 2003-2006

Table 6 Penetration of Private Label by Sector 2002-2006

Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis 2001/2006

Table 8 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2006

Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2006-2011

Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2006-2011

Appendix

OTC Registration and Classification

Advertising

Packaging and Labelling

Distribution

De-reimbursement

Vitamins and Dietary Supplements Registration and Classification

Generics

Consumer Expenditure on Health Goods and Medical Services

Table 11 Consumer Expenditure on Health Goods and Medical Services 2001-2006

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - DENMARK

Cederroth A/S

Strategic Direction

Key Facts

Summary 2 Cederroth A/S: Key Facts

Summary 3 Cederroth A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Table 12 Summary3 Cederroth A/S: Competitive Position 2006

Dansk Droge A/S

Strategic Direction

Key Facts

Summary 4 Dansk Droge A/S: Key Facts

Summary 5 Dansk Droge A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Dansk Droge A/S: Competitive Position 2006

Ferrosan A/S

Strategic Direction

Key Facts

Summary 7 Ferrosan A/S: Key Facts

Summary 8 Ferrosan A/S: Operational Indicators

Company Background

Competitive Positioning

Summary 9 Ferrosan A/S: Competitive Position 2006

Matas A/S

Strategic Direction

Key Facts

Summary 10 Matas A/S: Key Facts

Summary 11 Matas A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Matas A/S: Competitive Position 2006

Nycomed Danmark A/S

Strategic Direction

Key Facts

Summary 13 Nycomed Danmark A/S: Key Facts

Summary 14 Nycomed Danmark A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 Nycomed Danmark A/S: Competitive Position 2006

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN DENMARK

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 13 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2001-2006

Table 14 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2001-2006

Table 15 Sales of Decongestants by Type: Value 2001-2006

Table 16 Sales of Decongestants by Type: % Value Growth 2001-2006

Table 17 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2001/2006

Table 18 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Retail Value 2002-2006

Table 19 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Retail Value 2003-2006

Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2006-2011

Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2006-2011

Abstract

Euromonitor International's Cough, Cold and Allergy Products in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: decongestants, cough remedies, pharyngeal preparations, medicated confectionery, combination products, child-specific products, antihistamines

Data coverage: market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

• Get a detailed picture of the cough, cold and allergy (hayfever) industry
• Identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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