Baby Care in Portugal

Published by: Euromonitor International

Published: Dec. 1, 2007 - 28 Pages

Table of Contents

COSMETICS AND TOILETRIES IN PORTUGAL

Executive Summary

Cosmetics and Toiletries Growth Slows Due To Economic Uncertainty

Mass Retailers Strong

Fierce Competition Drives Innovation

Multinational Companies Continue To Lead Sales

Ecological and Health Awareness Continue To Redefine Production

Key Trends and Developments

Portuguese Economy and Demographics Slowing Growth

New Legislation for Retailers Results in Construction of New Outlets

Retailers Develop Differentiation Strategies for Changing Consumers

Cosmetics and Toiletries Dominated by Foreign Producers

Marketing and Advertising Strategies Increasingly Specific

Environmental and Ecological Issues Drive Sales

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

Definitions

LOCAL COMPANY PROFILES - PORTUGAL

Ach Brito

Strategic Direction

Key Facts

Summary 1 Claus Porto: Key Facts

Company Background

Competitive Positioning

Summary 2 ACH Brito: Competitive Position 2006

Dermoteca-produtos Quimicos E Dermatologicos SA

Strategic Direction

Key Facts

Summary 3 Dermoteca - Produtos Quimicos e Dermatológicos, SA: Key Facts

Company Background

Production

Competitive Positioning

Pierre Fabre Cosmetique Portugal Lda

Strategic Direction

Key Facts

Summary 4 Pierre Fabre Cosmetique Portugal Lda: Key Facts

Company Background

Competitive Positioning

Summary 5 Pierre Fabre Cosmetique Portugal Lda: Competitive Position 2006

Reckitt Benckiser Portugal Lda

Strategic Direction

Key Facts

Summary 6 Reckitt Benckiser Portugal Lda: Key Facts

Company Background

Competitive Positioning

Summary 7 Reckitt Benckiser Portugal Lda: Competitive Position 2006

Tudo Azul SA

Strategic Direction

Key Facts

Summary 8 Tudo Azul SA: Key Facts

Company Background

Competitive Positioning

Summary 9 Tudo Azul SA: Competitive Position 2006

BABY CARE IN PORTUGAL

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Baby Care by Subsector: Value 2001-2006

Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 13 Baby Care Company Shares by Retail Value 2002-2006

Table 14 Baby Care Brand Shares by Retail Value 2003-2006

Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006

Abstract

Euromonitor International's Baby Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: baby toiletries, baby hair care, baby skin care, baby sun care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares.

Why buy this report?

• Get a detailed picture of the baby care industry;
• Pinpoint growth sectors and trends and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.