Baby Care in Denmark

Published by: Euromonitor International

Published: Nov. 1, 2007 - 29 Pages

Table of Contents

COSMETICS AND TOILETRIES IN DENMARK

Executive Summary

Mature Cosmetics and Toiletries Maintains Growth

Sun Care Most Dynamic As Consumer Awareness Grows

Multinationals Lead But Face Growing Competition From Private Label

Supermarkets/hypermarkets Struggles To Maintain Share

Steady Growth in Forecast Period

Key Trends and Developments

Danish Economy Boosts Sales

Consumer Concern Over Potentially Hazardous Ingredients

Natural and Organic Products Seen As A Safer Option

Border Trading and Illegal Imports See Explosive Growth

Ageing Population and Low Birth Rate Have An Impact

Market Data

Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2001-2006

Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2001-2006

Table 3 Cosmetics and Toiletries Company Shares by NBO Retail Value 2002-2006

Table 4 Cosmetics and Toiletries Company Shares by GBO Retail Value 2002-2006

Table 5 Cosmetics and Toiletries Brand Shares by Retail Value 2003-2006

Table 6 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2001/2006

Table 7 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2006

Table 8 Penetration of Private Label by Sector by Retail Value 2002-2006

Table 9 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2006-2011

Table 10 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2006-2011

Definitions

LOCAL COMPANY PROFILES - DENMARK

Blumøller A/S

Strategic Direction

Key Facts

Summary 1 Blumøller A/S: Key Facts

Summary 2 Blumøller A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 Blumøller A/S: Competitive Position 2006

Colgate-Palmolive A/S

Strategic Direction

Key Facts

Summary 4 Colgate-Palmolive A/S: Key Facts

Summary 5 Colgate-Palmolive A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Colgate-Palmolive A/S: Competitive Position 2006

L'Oréal Danmark A/S

Strategic Direction

Key Facts

Summary 7 L'Oréal Danmark A/S: Key Facts

Summary 8 L'Oréal Danmark A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 L'Oréal Danmark A/S: Competitive Position 2006

Matas A/S

Strategic Direction

Key Facts

Summary 10 Matas A/S: Key Facts

Summary 11 Matas A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Matas A/S: Competitive Position 2006

Sæther A/s, E

Strategic Direction

Key Facts

Summary 13 Sæther A/S, E: Key Facts

Summary 14 Sæther A/S, E: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 15 Sæther A/S, E: Competitive Position 2006

BABY CARE IN DENMARK

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Baby Care by Subsector: Value 2001-2006

Table 12 Sales of Baby Care by Subsector: % Value Growth 2001-2006

Table 13 Baby Care Company Shares by Retail Value 2002-2006

Table 14 Baby Care Brand Shares by Retail Value 2003-2006

Table 15 Forecast Sales of Baby Care by Subsector: Value 2006-2011

Table 16 Forecast Sales of Baby Care by Subsector: % Value Growth 2006-2011

Table 17 Baby Care Premium Vs Mass % Analysis 2001-2006

Abstract

Euromonitor International's Baby Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: baby toiletries, baby hair care, baby skin care, baby sun care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares.

Why buy this report?

• Get a detailed picture of the baby care industry;
• Pinpoint growth sectors and trends and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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