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Battery ManufacturePublished by: First Research, Inc. Published: Apr. 28, 2008 - 10 Pages Table of Contents
AbstractThe US battery manufacturing industry includes about 125 companies with combined annual revenue of about $6 billion. Major companies are Exide Technologies, Energizer, and Spectrum Brands (Rayovac). Divisions of large electronic companies such as Sony also manufacture batteries. The industry is highly concentrated: the largest eight companies have about 75 percent market share and the largest 50 have over 98 percent.COMPETITIVE LANDSCAPE Demand depends primarily on the level of activity in the automotive and electronic sectors of the economy. Personal income drives new battery purchases in consumer goods, while consumer usage levels drive demand for replacement batteries. Large companies have advantages in efficiency of operations and economies of scale. Smaller producers compete by focusing on specialized product offerings and superior customer service. Annual revenue per employee is about $240,000. PRODUCTS, OPERATIONS & TECHNOLOGY Major product categories are storage batteries (55 percent) and primary batteries (45 percent). Storage batteries are rechargeable, while primary batteries are discarded after the initial stored energy is consumed. Examples of storage batteries are automotive and laptop computer batteries. Primary batteries include standard dry cell batteries (AA, AAA, C, D, and 9-volt) used in flashlights, radios, remote controls, and a variety of specialty applications, such as hearing aids and implantable medical devices. Raw materials include heavy metals such as lead, ... Get Full Details About This Report >> |
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