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US Local Online Advertising Forecast, 2007 to 2012

Published by: Jupiter Research Corporation

Published: Jan. 15, 2008 - 5 Pages


Table of Contents



Local advertising is becoming a key battleground on the Web. Online yellow pages have more than doubled their share of Web traffic, newspaper publishers are seeking to make up for lost print revenue, and search engines are sharpening the quality of their local results.



Key Question - What are the fastest-growing areas of local online advertising?

Key Question - What will represent the most important forces shaping local online advertising during the next five years?

Abstract

Local advertising is becoming a key battleground on the Web. Online yellow pages have more than doubled their share of Web traffic, newspaper publishers are seeking to make up for lost print revenue, and search engines are sharpening the quality of their local results.

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