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Hisense's Flat-panel TV Development Strategies in 2008

Published by: Market Intelligence Center

Published: Apr. 23, 2008 - 17 Pages


Table of Contents


1. The Flat-panel TV Market in China

1.1 Development History

Table 1 Development Stages of the Flat-panel TV Market in China

1.2 Market Scale

Figure 1 Flat-panel TV Market Scale in China, 2003 - 2007

1.3 Competition between Vendors

Figure 2 Brand Competition in the Chinese LCD TV Market

1.4 Product Development Trends

Figure 3 Average Prices for Mainstream-size LCD TVs in the Chinese Market, 2004 - 2007

2. Hisense's Flat-panel TV Development Strategies

2.1 Development History

Figure 4 Hisense's TV Revenues, 2004 - 1H 2007

2.2 R&D

Table 2 Hisense's R&D Centers

2.3 Production

Figure 5 Hisense's TV Production Bases in China

2.4 Product Development

Table 3 Hisense's PDP TV Products

Table 4 Hisense's LCD TV Products

Figure 6 Hisense's LCD TV and PDP TV Product Distribution by Price Range

Figure 7 Hisense's LCD TV and PDP TV Product Distribution by Size

2.5 Marketing

2.5.1 Overall Strategy

2.5.2 Brand Strategy

3. MIC Perspective

Abstract

With a growing economy, falling flat-panel TV prices and the start of digital television broadcasting, the Chinese TV market has been gradually moving from traditional CRT TVs to flat-panel LCD and PDP TVs. In 2007 the flat-panel TV market in China continued to grow and competition became fierce among Chinese and international brands.

Chinese brands used to make up the top three companies in the market, but now two of them have been replaced by Samsung and Sony. Only Hisense has remained in the top three. This report analyzes Hisense's flat-panel TV development strategies.

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