Retailing in Bulgaria

Published by: Euromonitor International

Published: Feb. 1, 2008 - 114 Pages

Table of Contents

RETAILING IN BULGARIA

Executive Summary

Growth in 2007 Slows Down

Concentration in the Retail Trade Is Increasing

Non-grocery Retailers Pass Grocery Chains in Terms of Sales

Store-based Retailing Dominates Retailing

Retail Market Expected To Grow Faster Going Forward

Key Trends and Developments

Growing Inflation Is Limiting Retail Trade Growth

Growing Disposable Income Fuelling Consumer Expenditure

the Shopping Malls and Trade Centres Are Growing in Popularity

Big Retail Chains Are Reshaping Retailing in Bulgaria

Independent Retailers Unite in Franchise Chains

Market Indicators

Table 1 Employment in Retailing 2002-2007

Market Data

Table 2 Sales in Retailing by Sector: Value 2002-2007

Table 3 Sales in Retailing by Sector: % Value Growth 2002-2007

Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2007

Table 5 Sales in Store-Based Retailing by Sector: Value 2002-2007

Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2002-2007

Table 7 Sales in Non-store Retailing by Sector: Value 2002-2007

Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2002-2007

Table 9 Retailing Company Shares: % Value 2004-2007

Table 10 Grocery Retailers Company Shares: % Value 2004-2007

Table 11 Grocery Retailers Brand Shares: % Value 2004-2007

Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2007

Table 13 Non-Grocery Retailers Brand Shares: % Value 2004-2007

Table 14 Non-store Retailing Company Shares: % Value 2004-2007

Table 15 Non-store Retailing Brand Shares: % Value 2004-2007

Table 16 Forecast Sales in Retailing by Sector: Value 2007-2012

Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2007-2012

Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2007-2012

Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2007-2012

Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2007-2012

Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2007-2012

Appendix

Operating Environment

Cash-and-carry/warehouse Clubs

Table 22 Cash-and-carry/Warehouse Clubs: Sales Value 2002-2007

Table 23 Cash-and-carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2004-2007

Table 24 Cash-and-carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2004-2007

Definitions

Summary 1 Research Sources

LOCAL COMPANY PROFILES - BULGARIA

Agro-industrial Eood

Strategic Direction

Key Facts

Summary 2 Agro-Industrial EOOD: Key Facts

Summary 3 Agro-Industrial EOOD: Operational Indicators

Company Background

Chart 1 Agro-Industrial EOOD: Elemag, Exterior

Chart 2 Agro-Industrial EOOD: Elemag, Interior

Private Label

Competitive Positioning

Summary 4 Agro-Industrial EOOD: Competitive Position 2007

Billa Bulgaria Eood

Strategic Direction

Key Facts

Summary 5 Billa Bulgaria EOOD: Key Facts

Summary 6 Billa Bulgaria EOOD: Operational Indicators

Company Background

Chart 3 Billa Bulgaria EOOD: Billa Exterior

Chart 4 Billa Bulgaria EOOD: Billa Interior

Private Label

Summary 7 Billa Bulgaria EOOD: Private Label Portfolio

Competitive Positioning

Summary 8 Billa Bulgaria EOOD: Competitive Position 2007

Bolyari Ad

Strategic Direction

Key Facts

Summary 9 Bolyari AD: Key Facts

Summary 10 Bolyari AD: Operational Indicators

Company Background

Chart 5 Bolyari AD: Picadilly Interior

Private Label

Summary 11 Bolyari AD: Private Label Portfolio

Competitive Positioning

Summary 12 Bolyari AD: Competitive Position 2007

Cba Bulgaria Ad

Strategic Direction

Key Facts

Summary 13 CBA Bulgaria AD: Key Facts

Summary 14 CBA Bulgaria AD: Operational Indicators

Company Background

Chart 6 CBA Bulgaria AD: CBA Exterior

Chart 7 CBA Bulgaria AD: CBA Interior

Private Label

Summary 15 CBA Bulgaria AD: Private Label Portfolio

Competitive Positioning

Summary 16 CBA Bulgaria AD: Competitive Position 2007

Domko Ood

Strategic Direction

Key Facts

Summary 17 Domko EOOD: Key Facts

Summary 18 Domko EOOD: Operational Indicators

Company Background

Chart 8 Domko EOOD: Domko

Private Label

Competitive Positioning

Summary 19 Domko EOOD: Competitive Position 2007

Germanos Bulgaria Ead

Strategic Direction

Key Facts

Summary 20 Germanos Bulgaria EAD: Key Facts

Summary 21 Germanos Bulgaria EAD: Operational Indicators

Company Background

Chart 9 Germanos Bulgaria EAD: Germanos, High Street

Chart 10 Germanos Bulgaria EAD: Germanos, Mall

Private Label

Competitive Positioning

Summary 22 Germanos Bulgaria EAD: Competitive Position 2007

K&k Electronics Ood

Strategic Direction

Key Facts

Summary 23 K&K Electronics OOD: Key Facts

Summary 24 K&K Electronics OOD: Operational Indicators

Company Background

Private Label

Summary 25 K&K Electronics OOD: Private Label Portfolio

Competitive Positioning

Summary 26 K&K Electronics OOD: Competitive Position 2007

Kaufland Bulgaria Eood

Strategic Direction

Key Facts

Summary 27 Kaufland Bulgaria EOOD &Co. KD: Key Facts

Summary 28 Kaufland Bulgaria EOOD &Co. KD: Operational Indicators

Company Background

Private Label

Summary 29 Kaufland Bulgaria EOOD &Co. KD: Private Label Portfolio

Competitive Positioning

Summary 30 Kaufland Bulgaria EOOD &Co. KD: Competitive Position 2007

Praktiker Bulgaria Ead

Strategic Direction

Key Facts

Summary 31 Praktiker Bulgaria EAD: Key Facts

Summary 32 Praktiker Bulgaria EAD: Operational Indicators

Company Background

Private Label

Competitive Positioning

Summary 33 Praktiker Bulgaria EAD: Competitive Position 2007

Van Holding Ad

Strategic Direction

Key Facts

Summary 34 Van Holding AD: Key Facts

Summary 35 Van Holding AD: Operational Indicators

Company Background

Chart 11 Van Holding AD: Fantastico, Deli

Chart 12 Van Holding AD: Fantastico, Frozen Food

Private Label

Summary 36 Van Holding AD: Private Label Portfolio

Competitive Positioning

Summary 37 Van Holding AD: Competitive Position 2007

HYPERMARKETS IN BULGARIA

Headlines

Overview

Sector Data

Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2002-2007

Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 27 Hypermarkets Company Shares by Value 2004-2007

Table 28 Hypermarkets Brand Shares by Value 2004-2007

Table 29 Hypermarkets Outlets by Brand 2004-2007

Table 30 Hypermarkets Selling Space by Brand 2004-2007

Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

SUPERMARKETS IN BULGARIA

Headlines

Overview

Sector Data

Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2002-2007

Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 35 Supermarkets Company Shares by Value 2004-2007

Table 36 Supermarkets Brand Shares by Value 2004-2007

Table 37 Supermarkets Outlets by Brand 2004-2007

Table 38 Supermarkets Selling Space by Brand 2004-2007

Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DISCOUNTERS IN BULGARIA

Headlines

Trends

Prospects

Sector Data

Table 41 Discounters Company Shares by Value 2004-2007

Table 42 Discounters Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 43 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

CONVENIENCE STORES IN BULGARIA

Headlines

Overview

Sector Data

Table 44 Convenience Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 45 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 46 Convenience Stores Company Shares by Value 2004-2007

Table 47 Convenience Stores Brand Shares by Value 2004-2007

Table 48 Convenience Stores Outlets by Brand 2004-2007

Table 49 Convenience Stores Selling Space by Brand 2004-2007

Table 50 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 51 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

FORECOURT RETAILERS IN BULGARIA

Headlines

Overview

Sector Data

Table 52 Forecourt Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 53 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 54 Forecourt Retailers Company Shares by Value 2004-2007

Table 55 Forecourt Retailers Brand Shares by Value 2004-2007

Table 56 Forecourt Retailers Outlets by Brand 2004-2007

Table 57 Forecourt Retailers Selling Space by Brand 2004-2007

Table 58 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 59 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

MIXED RETAILERS IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 60 Mixed Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 61 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 62 Mixed Retailers Company Shares by Value 2004-2007

Table 63 Mixed Retailers Brand Shares by Value 2004-2007

Table 64 Mixed Retailers Outlets by Brand 2004-2007

Table 65 Mixed Retailers Selling Space by Brand 2004-2007

Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

HEALTH AND BEAUTY RETAILERS IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 68 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 69 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 70 Health and Beauty Retailers Company Shares by Value 2004-2007

Table 71 Health and Beauty Retailers Brand Shares by Value 2004-2007

Table 72 Health and Beauty Retailers Outlets by Brand 2004-2007

Table 73 Health and Beauty Retailers Selling Space by Brand 2004-2007

Table 74 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 75 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

CLOTHING AND FOOTWEAR RETAILERS IN BULGARIA

Headlines

Overview

Sector Data

Table 76 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 77 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 78 Clothing and Footwear Retailers Company Shares by Value 2004-2007

Table 79 Clothing and Footwear Retailers Brand Shares by Value 2004-2007

Table 80 Clothing and Footwear Retailers Outlets by Brand 2004-2007

Table 81 Clothing and Footwear Retailers Selling Space by Brand 2004-2007

Table 82 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 83 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

FURNITURE AND FURNISHINGS STORES IN BULGARIA

Headlines

Overview

Sector Data

Table 84 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 85 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 86 Furniture and Furnishings Stores Company Shares by Value 2004-2007

Table 87 Furniture and Furnishings Stores Brand Shares by Value 2004-2007

Table 88 Furniture and Furnishings Stores Outlets by Brand 2004-2007

Table 89 Furniture and Furnishings Stores Selling Space by Brand 2004-2007

Table 90 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 91 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DIY AND HARDWARE STORES IN BULGARIA

Headlines

Overview

Sector Data

Table 92 DIY and Hardware Stores: Value Sales, Outlets and Selling Space 2002-2007

Table 93 DIY and Hardware Stores: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 94 DIY and Hardware Stores Company Shares by Value 2004-2007

Table 95 DIY and Hardware Stores Brand Shares by Value 2004-2007

Table 96 DIY and Hardware Stores Outlets by Brand 2004-2007

Table 97 DIY and Hardware Stores Selling Space by Brand 2004-2007

Table 98 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 99 DIY and Hardware Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

DURABLE GOODS RETAILERS IN BULGARIA

Headlines

Overview

Sector Data

Table 100 Durable Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 101 Durable Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 102 Durable Goods Retailers Company Shares by Value 2004-2007

Table 103 Durable Goods Retailers Brand Shares by Value 2004-2007

Table 104 Durable Goods Retailers Outlets by Brand 2004-2007

Table 105 Durable Goods Retailers Selling Space by Brand 2004-2007

Table 106 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 107 Durable Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

LEISURE AND PERSONAL GOODS RETAILERS IN BULGARIA

Headlines

Overview

Sector Data

Table 108 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space 2002-2007

Table 109 Leisure and Personal Goods Retailers: Value Sales, Outlets and Selling Space: % Growth 2002-2007

Table 110 Leisure and Personal Goods Retailers Company Shares by Value 2004-2007

Table 111 Leisure and Personal Goods Retailers Brand Shares by Value 2004-2007

Table 112 Leisure and Personal Goods Retailers Outlets by Brand 2004-2007

Table 113 Leisure and Personal Goods Retailers Selling Space by Brand 2004-2007

Table 114 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space 2007-2012

Table 115 Leisure and Personal Goods Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2007-2012

VENDING IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 116 Vending: Value 2002-2007

Table 117 Vending: % Value Growth 2002-2007

Table 118 Vending Company Shares by Value 2004-2007

Table 119 Vending Brand Shares by Value 2004-2007

Table 120 Vending Forecasts: Value 2007-2012

Table 121 Vending Forecasts: % Value Growth 2007-2012

HOMESHOPPING IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 122 Homeshopping: Value 2002-2007

Table 123 Homeshopping: % Value Growth 2002-2007

Table 124 Homeshopping Company Shares by Value 2004-2007

Table 125 Homeshopping Brand Shares by Value 2004-2007

Table 126 Homeshopping Forecasts: Value 2007-2012

Table 127 Homeshopping Forecasts: % Value Growth 2007-2012

INTERNET RETAILING IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 128 Internet Retailing: Value 2002-2007

Table 129 Internet Retailing: % Value Growth 2002-2007

Table 130 Internet Retailing Forecasts: Value 2007-2012

Table 131 Internet Retailing Forecasts: % Value Growth 2007-2012

DIRECT SELLING IN BULGARIA

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 132 Direct Selling: Value 2002-2007

Table 133 Direct Selling: % Value Growth 2002-2007

Table 134 Direct Selling Company Shares by Value 2004-2007

Table 135 Direct Selling Brand Shares by Value 2004-2007

Table 136 Direct Selling Forecasts: Value 2007-2012

Table 137 Direct Selling Forecasts: % Value Growth 2007-2012

Abstract

Euromonitor International's Retailing in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Why buy this report?

• Get a detailed picture of the retail industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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