Mars Inc - Pet Food and Pet Care Products - World

Published by: Euromonitor International

Published: Feb. 1, 2008 - 45 Pages

Table of Contents

Strategic Evaluation

SWOT Analysis

Prospects for the Pet Foods Business

Core Business

Growth Opportunities

Limited Potential

Table 1 Mars Inc: World Sector Sales Performance 2007

Table 2 Mars Inc: Pet Food and Pet Care Products Regional Sales Performance 2007

Company Strategy

Strategic Objectives

Challenges

Table 3 Mars Inc: World Shares & Rankings in Pet Food and Pet Care Products by Sector 2005-2006

Table 4 Mars Inc: World and Regional Shares in Pet Food and Pet Care Products by Sector 2006

Company Structure

Mars

Summary 1 Mars Inc: Key Facts

Production and Distribution

Brand Assessment

Brand Strategy

Pedigree

Whiskas

Royal Canin

Sheba

Table 5 Mars Inc: Pedigree Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 6 Mars Inc: Pedigree Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 7 Mars Inc: Whiskas Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 8 Mars Inc: Whiskas Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 9 Mars Inc: Royal Canin Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 10 Mars Inc: Royal Canin Regional Shares in Pet Food and Pet Care Products by Sector 2006

Table 11 Mars Inc: Sheba Brand Shares in Pet Food and Pet Care Products by Sector 2005-2006

Table 12 Mars Inc: Sheba Regional Shares in Pet Food and Pet Care Products by Sector 2006

Appendices

Financial Summary

Table 13 Mars Inc: Financial Summary 2002-2006

Company Background

Summary 2 Mars Inc: Historical Development

Summary 3 Mars Inc: Subsidiaries

Summary 4 Mars Inc: Pet Food and Pet Care Products Brands

Summary 5 Mars Inc: Company Locations

Summary 6 Mars Inc: Websites

Abstract

Euromonitor International's Mars Inc Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the pet food market. The report provides a strategic evaluation of the company, examines company shares by region and sector, offers a brand assessment and it addresses challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.



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