Pet Food and Pet Care Products in Germany

Published by: Euromonitor International

Published: Dec. 1, 2007 - 43 Pages

Table of Contents

PET FOOD AND PET CARE PRODUCTS IN GERMANY

Executive Summary

Pet Food and Pet Care Products Achieves Continued Positive Value Growth in 2007

Pets Become Increasingly Important To Different People

Masterfoods GmbH Leads and Private Label Also Remains Strong

Fressnapf Superstore Outlets Continue To Grow in Germany As Well As Abroad

Thriving Pet Population Leads To Positive Outlook for Pet Food and Pet Care Products

Key Trends and Developments

Pets Increasingly Seen As Substitutes for Children

Humanisation of Pets Grows Stronger

Health and Wellness Related Products Thrive

Fressnapf Outlets Continue To Increase and Offer New Shopping Experience

Pet Services Possess Strong Growth Potential

Market Indicators

Table 1 Pet Populations 2002-2007

Market Data

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: % Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

Definitions

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - GERMANY

H Von Gimborn GmbH

Strategic Direction

Key Facts

Summary 2 H Von Gimborn GmbH: Key Facts

Summary 3 H Von Gimborn GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 4 H Von Gimborn GmbH: Competitive Position 2006

Nestlé Purina Petcare Deutschland GmbH

Strategic Direction

Key Facts

Summary 5 Nestlé Purina Petcare Deutschland GmbH: Key Facts

Summary 6 Nestlé Purina Petcare Deutschland GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 7 Nestlé Purina Petcare Deutschland GmbH: Competitive Position 2006

Tetra GmbH

Strategic Direction

Key Facts

Summary 8 Tetra GmbH: Key Facts

Summary 9 Tetra GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Vitakraft-werke Wührmann & Sohn

Strategic Direction

Key Facts

Summary 10 Vitakraft-Werke Wührmann & Sohn: Key Facts

Summary 11 Vitakraft-Werke Wührmann & Sohn: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Vitakraft-Werke Wührmann & Sohn: Competitive Position 2006

DOG FOOD IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 13 Dog Owning Households: % Analysis 2002/2007

Table 14 Dog Population 2002-2007

Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

Sector Data

Table 16 Retail Sales of Dog Food by Type: Value 2002-2007

Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 18 Retail Sales of Premium Dog Food: Value 2002-2007

Table 19 Dog Food Company Shares 2002-2006

Table 20 Dog Food Brand Shares 2003-2006

Table 21 Dog Treats Brand Shares 2003-2006

Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 24 Cat Owning Households: % Analysis 2002/2007

Table 25 Cat Population 2002-2007

Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

Sector Data

Table 27 Retail Sales of Cat Food by Type: Value 2002-2007

Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 29 Retail Sales of Premium Cat Food: Value 2002-2007

Table 30 Cat Food Company Shares 2002-2006

Table 31 Cat Food Brand Shares 2003-2006

Table 32 Cat Treats Brand Shares 2003-2006

Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Indicators

Table 35 Other Pet Population 2002-2007

Sector Data

Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 40 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 41 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 42 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 43 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 44 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 45 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 46 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 47 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012

Abstract

Euromonitor International's Pet Food and Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: dog food, cat food, other pet food and pet care products.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the pet food and pet care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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