Health and Wellness - Packaged Food in Sweden

Published by: Euromonitor International

Published: Feb. 1, 2008 - 108 Pages

Table of Contents

HEALTH AND WELLNESS - PACKAGED FOOD IN SWEDEN

Executive Summary

Health Remains the Most Important Trend in Packaged Food

Organic Products More in Focus Again

Fortified/functional Products Begin To Take Off

Leading Players in Food Also Lead Hw Sales

Continuous Growth Expected

Health and Wellness Food - Key Trends and Developments

Focus on Health Remains the Most Important Trend in the Food Market

Convenience Continues To Be Important Factor in Today's Busy Lifestyles

Away-from-home Eating and Fast Food Continues To Increase

Ageing Population

Organic Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Better for You Products - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Fortified/functional Food - Key Trends and Developments

Legislation

Trends

Key Players and Brands

Prospects

Market Data

Table 1 Sales of Packaged Food by Health and Wellness Category: Value 2002-2006

Table 2 Sales of Packaged Food by Health and Wellness Category: % Value Growth 2002-2006

Table 3 Forecast Sales of Packaged Food by Health and Wellness Category: Value 2006-2011

Table 4 Forecast Sales of Packaged Food by Health and Wellness Category: % Value Growth 2006-2011

Table 5 Packaged Food - H&W: GBO Company Shares 2005

Table 6 Packaged Food - H&W: NBO Company Shares 2005

Table 7 Packaged Food - H&W: Brand Shares 2005

Definitions

LOCAL COMPANY PROFILES - SWEDEN

Findus Sverige Ab

Strategic Direction

Key Facts

Summary 1 Findus Sverige AB: Key Facts

Company Background

Competitive Positioning

Kung Markatta Ab

Strategic Direction

Key Facts

Summary 2 Kung Markatta AB: Key Facts

Company Background

Competitive Positioning

Lantmännen Axa Ab

Strategic Direction

Key Facts

Summary 3 Lantmännen AXA AB: Key Facts

Company Background

Competitive Positioning

Saltå Kvarn Ab

Strategic Direction

Key Facts

Summary 4 Saltå Kvarn AB: Key Facts

Company Background

Competitive Positioning

Skånemejerier Ab

Strategic Direction

Key Facts

Summary 5 Skånemejerier AB: Key Facts

Company Background

Competitive Positioning

CONFECTIONERY IN SWEDEN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 8 Sales of Confectionery by Health and Wellness Category: Value 2002-2006

Table 9 Sales of Confectionery by Health and Wellness Category: % Value Growth 2002-2006

Table 10 Forecast Sales of Confectionery by Health and Wellness Category: Value 2006-2011

Table 11 Forecast Sales of Confectionery by Health and Wellness Category: % Value Growth 2006-2011

Table 12 Confectionery - H&W: Company Shares 2005

Table 13 Confectionery - H&W: Brand Shares 2005

Table 14 Sugarised Vs Sugar-free Functional Sugar Confectionery % Breakdown by Type 2006

Table 15 Sugarised Vs Sugar-free Functional Gum % Breakdown by Type 2006

Table 16 Chocolate Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 17 Sugar Confectionery - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 18 Gum - Fortified/functional: Key Functional Ingredients % Breakdown 2006

BAKERY PRODUCTS IN SWEDEN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 19 Sales of Bakery Products by Health and Wellness Category: Value 2002-2006

Table 20 Sales of Bakery Products by Health and Wellness Category: % Value Growth 2002-2006

Table 21 Forecast Sales of Bakery Products by Health and Wellness Category: Value 2006-2011

Table 22 Forecast Sales of Bakery Products by Health and Wellness Category: % Value Growth 2006-2011

Table 23 Bakery Products - H&W: Company Shares 2005

Table 24 Bakery Products - H&W: Brand Shares 2005

Table 25 Bread - Fortified/functional: Key Functional Ingredients % Breakdown 2006

ICE CREAM IN SWEDEN

Trends

Sector Data

Table 26 Sales of Ice Cream by Health and Wellness Category: Value 2002-2006

Table 27 Sales of Ice Cream by Health and Wellness Category: % Value Growth 2002-2006

Table 28 Forecast Sales of Ice Cream by Health and Wellness Category: Value 2006-2011

Table 29 Forecast Sales of Ice Cream by Health and Wellness Category: % Value Growth 2006-2011

Table 30 Ice Cream - H&W: Company Shares 2005

Table 31 Ice Cream - H&W: Brand Shares 2005

DAIRY PRODUCTS IN SWEDEN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 32 Sales of Dairy Products by Health and Wellness Category: Value 2002-2006

Table 33 Sales of Dairy Products by Health and Wellness Category: % Value Growth 2002-2006

Table 34 Forecast Sales of Dairy Products by Health and Wellness Category: Value 2006-2011

Table 35 Forecast Sales of Dairy Products by Health and Wellness Category: % Value Growth 2006-2011

Table 36 Dairy Products - H&W: Company Shares 2005

Table 37 Dairy Products - H&W: Brand Shares 2005

Table 38 Standard Fat vs Fat-reduced Fortified/functional Milk: % Breakdown by Type 2006

Table 39 Standard Fat vs Fat-reduced Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 40 Spoonable vs Drinking Fortified/functional Yoghurt: % Breakdown by Type 2006

Table 41 Milk - Fortified/functional: Key Functional Ingredients % Breakdown 2006

Table 42 Yoghurt - Fortified/functional: Key Functional Ingredients % Breakdown 2006

SWEET AND SAVOURY SNACKS IN SWEDEN

Trends

Sector Data

Table 43 Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2002-2006

Table 44 Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2002-2006

Table 45 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: Value 2006-2011

Table 46 Forecast Sales of Sweet and Savoury Snacks by Health and Wellness Category: % Value Growth 2006-2011

Table 47 Sweet and Savoury Snacks - H&W: Company Shares 2005

Table 48 Sweet and Savoury Snacks - H&W: Brand Shares 2005

SNACK BARS IN SWEDEN

Trends

Sector Data

Table 49 Sales of Snack Bars by Health and Wellness Category: Value 2002-2006

Table 50 Sales of Snack Bars by Health and Wellness Category: % Value Growth 2002-2006

Table 51 Forecast Sales of Snack Bars by Health and Wellness Category: Value 2006-2011

Table 52 Forecast Sales of Snack Bars by Health and Wellness Category: % Value Growth 2006-2011

READY MEALS IN SWEDEN

Trends

Sector Data

Table 53 Sales of Ready Meals by Health and Wellness Category: Value 2002-2006

Table 54 Sales of Ready Meals by Health and Wellness Category: % Value Growth 2002-2006

Table 55 Forecast Sales of Ready Meals by Health and Wellness Category: Value 2006-2011

Table 56 Forecast Sales of Ready Meals by Health and Wellness Category: % Value Growth 2006-2011

Table 57 Ready Meals - H&W: Company Shares 2005

Table 58 Ready Meals - H&W: Brand Shares 2005

SOUP IN SWEDEN

Trends

Sector Data

Table 59cSales of Soup by Health and Wellness Category: Value 2002-2006

Table 60 Sales of Soup by Health and Wellness Category: % Value Growth 2002-2006

Table 61 Forecast Sales of Soup by Health and Wellness Category: Value 2006-2011

Table 62 Forecast Sales of Soup by Health and Wellness Category: % Value Growth 2006-2011

Table 63 Soup - H&W: Company Shares 2005

Table 64 Soup - H&W: Brand Shares 2005

PASTA IN SWEDEN

Trends

Sector Data

Table 65 Sales of Pasta by Health and Wellness Category: Value 2002-2006

Table 66 Sales of Pasta by Health and Wellness Category: % Value Growth 2002-2006

Table 67 Forecast Sales of Pasta by Health and Wellness Category: Value 2006-2011

Table 68 Forecast Sales of Pasta by Health and Wellness Category: % Value Growth 2006-2011

Table 69 Pasta - H&W: Company Shares 2005

Table 70 Pasta - H&W: Brand Shares 2005

NOODLES IN SWEDEN

Trends

Sector Data

Table 71 Sales of Noodles by Health and Wellness Category: Value 2002-2006

Table 72 Sales of Noodles by Health and Wellness Category: % Value Growth 2002-2006

Table 73 Forecast Sales of Noodles by Health and Wellness Category: Value 2006-2011

Table 74 Forecast Sales of Noodles by Health and Wellness Category: % Value Growth 2006-2011

Table 75 Noodles - H&W: Company Shares 2005

Table 76 Noodles - H&W: Brand Shares 2005

CANNED/PRESERVED FOOD IN SWEDEN

Trends

Sector Data

Table 77 Sales of Canned/preserved Food by Health and Wellness Category: Value 2002-2006

Table 78 Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2002-2006

Table 79 Forecast Sales of Canned/preserved Food by Health and Wellness Category: Value 2006-2011

Table 80 Forecast Sales of Canned/preserved Food by Health and Wellness Category: % Value Growth 2006-2011

Table 81 Canned/preserved Food - H&W: Company Shares 2005

Table 82 Canned/preserved Food - H&W: Brand Shares 2005

FROZEN PROCESSED FOOD IN SWEDEN

Trends

Sector Data

Table 83 Sales of Frozen Processed Food by Health and Wellness Category: Value 2002-2006

Table 84 Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 85 Forecast Sales of Frozen Processed Food by Health and Wellness Category: Value 2006-2011

Table 86 Forecast Sales of Frozen Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 87 Frozen Processed Food - H&W: Company Shares 2005

Table 88 Frozen Processed Food - H&W: Brand Shares 2005

RICE IN SWEDEN

Trends

Sector Data

Table 89 Sales of Rice Food by Health and Wellness Category: Value 2002-2006

Table 90 Sales of Rice Food by Health and Wellness Category: % Value Growth 2002-2006

Table 91 Forecast Sales of Rice by Health and Wellness Category: Value 2006-2011

Table 92 Forecast Sales of Rice by Health and Wellness Category: % Value Growth 2006-2011

Table 93 Rice - H&W: Company Shares 2005

Table 94 Rice - H&W: Brand Shares 2005

CHILLED PROCESSED FOOD IN SWEDEN

Trends

Sector Data

Table 95 Sales of Chilled Processed Food by Health and Wellness Category: Value 2002-2006

Table 96 Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2002-2006

Table 97 Forecast Sales of Chilled Processed Food by Health and Wellness Category: Value 2006-2011

Table 98 Forecast Sales of Chilled Processed Food by Health and Wellness Category: % Value Growth 2006-2011

Table 99 Chilled Processed Food - H&W: Company Shares 2005

Table 100 Chilled Processed Food - H&W: Brand Shares 2005

OILS AND FATS IN SWEDEN

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 101 Sales of Oils and Fats by Health and Wellness Category: Value 2002-2006

Table 102 Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2002-2006

Table 103 Forecast Sales of Oils and Fats by Health and Wellness Category: Value 2006-2011

Table 104 Forecast Sales of Oils and Fats by Health and Wellness Category: % Value Growth 2006-2011

Table 105 Oils and Fats - H&W: Company Shares 2005

Table 106 Oils and Fats - H&W: Brand Shares 2005

SAUCES, DRESSINGS AND CONDIMENTS IN SWEDEN

Trends

Sector Data

Table 107 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2002-2006

Table 108 Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2002-2006

Table 109 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: Value 2006-2011

Table 110 Forecast Sales of Sauces, Dressings and Condiments by Health and Wellness Category: % Value Growth 2006-2011

Table 111 Sauces, Dressings and Condiments - H&W: Company Shares 2005

Table 112 Sauces, Dressings and Condiments - H&W: Brand Shares 2005

BABY FOOD IN SWEDEN

Trends

Sector Data

Table 113 Sales of Baby Food by Health and Wellness Category: Value 2002-2006

Table 114 Sales of Baby Food by Health and Wellness Category: % Value Growth 2002-2006

Table 115 Forecast Sales of Baby Food by Health and Wellness Category: Value 2006-2011

Table 116 Forecast Sales of Baby Food by Health and Wellness Category: % Value Growth 2006-2011

Table 117 Baby Food - H&W: Company Shares 2005

Table 118 Baby Food - H&W: Brand Shares 2005

SPREADS IN SWEDEN

Trends

Sector Data

Table 119 Sales of Spreads by Health and Wellness Category: Value 2002-2006

Table 120 Sales of Spreads by Health and Wellness Category: % Value Growth 2002-2006

Table 121 Forecast Sales of Spreads by Health and Wellness Category: Value 2006-2011

Table 122 Forecast Sales of Spreads by Health and Wellness Category: % Value Growth 2006-2011

Table 123 Spreads - H&W: Company Shares 2005

Table 124 Spreads - H&W: Brand Shares 2005

Abstract

Euromonitor International's Health and Wellness Packaged Food in Sweden report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data (2002-2006), allowing you to compare health and wellness categories with each other or in the context of the total market for a sector . It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2011 illustrate how the market is set to change.

Health and wellness categories examined include: organic products, better-for-you products, naturally healthy products, functional/fortified products.

Why buy this report?

• Get a detailed picture of the health and wellness packaged food industry ;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands ;
• Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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