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Wine in the US

Published by: Euromonitor International

Published: Jan. 1, 2008 - 64 Pages


Table of Contents


ALCOHOLIC DRINKS IN THE US
Executive Summary
Beer Manages Continued Growth
Wine and Spirits Offer Versatility
Appealing To A Younger Generation
Premium Brands Among Fastest Growers
Mergers Change Competitive Landscape
Key Trends and Developments
the Rise of Generation Y
Individualised Marketing
Premiumisation Drives Revenue and Profitability Growth
Growing Multiculturalism Creates Sources of Differentiation
Three-tiered Distribution Challenged
Specialist Retailers
Market Merger and Acquisition Activity
Summary 1 Speculated Merger and Acquisition Activity 2006-2007
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007
Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Budweiser
Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007 - Beringer
Table 5 Selling Margin of a Typical Imported Wine Brand 2007 - Yellow Tail
Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Jack Daniel’s
Table 7 Selling Margin of a Typical Imported Spirits Brand 2007 - Bacardi
Operating Environment
Market Indicators
Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007
Market Data
Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007
Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007
Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007
Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007
Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007
Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007
Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006
Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007
Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007
Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012
Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012
Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012
Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012
Definitions
Sources
Summary 2 Research Sources
LOCAL COMPANY PROFILES - USA
Anheuser-Busch Cos Inc
Strategic Direction
Key Facts
Summary 3 Anheuser-Busch Cos Inc: Key Facts
Summary 4 Anheuser-Busch Cos Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Anheuser-Busch Cos Inc: Competitive Position 2006
Barton Beers Ltd
Strategic Direction
Key Facts
Summary 6 Barton Beers Ltd: Key Facts
Summary 7 Barton Beers Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Barton Beers Ltd: Competitive Position 2006
Boston Beer Co Inc, the
Strategic Direction
Key Facts
Summary 9 The Boston Beer Co Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 The Boston Beer Co Inc: Competitive Position 2006
Coors Brewing Co
Strategic Direction
Key Facts
Summary 11 Coors Brewing Co: Key Facts
Company Background
Production
Summary 12 Coors Brewing Co: Production Statistics 2006
Competitive Positioning
Summary 13 Coors Brewing Co: Competitive Position 2006
Gambrinus Co, the
Strategic Direction
Key Facts
Summary 14 The Gambrinus Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 The Gambrinus Co: Competitive Position 2006
Heineken USA Inc
Strategic Direction
Key Facts
Summary 16 Heineken USA Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Heineken USA Inc: Competitive Position 2006
Miller Brewing Co
Strategic Direction
Key Facts
Summary 18 Miller Brewing Co: Key Facts
Summary 19 Miller Brewing Co: Operational Indicators
Company Background
Production
Summary 20 Miller Brewing Co: Production Statistics 2006
Competitive Positioning
Summary 21 Miller Brewing Co: Competitive Position 2006
Pabst Brewing Co
Strategic Direction
Key Facts
Summary 22 Pabst Brewing Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 23 Pabst Brewing Co: Competitive Position 2006
Wine Group Inc, the
Strategic Direction
Key Facts
Summary 24 The Wine Group Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 25 The Wine Group Inc: Competitive Position 2006
Yuengling Brewery
Strategic Direction
Key Facts
Summary 26 Yuengling Brewery: Key Facts
Company Background
Production
Competitive Positioning
Summary 27 Yuengling Brewery: Competitive Position 2006
WINE IN THE US
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
Table 24 Sales of Wine by Subsector: Total Volume 2002-2007
Table 25 Sales of Wine by Subsector: Total Value 2002-2007
Table 26 Sales of Wine by Subsector: % Total Volume Growth 2002-2007
Table 27 Sales of Wine by Subsector: % Total Value Growth 2002-2007
Table 28 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007
Table 29 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007
Table 30 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007
Table 31 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007
Table 32 Volume Sales of Still Red Wine by Price Segment 2004-2007
Table 33 Volume Sales of Still White Wine by Price Segment 2004-2007
Table 34 Volume Sales of Still Rosé Wine by Price Segment 2004-2007
Table 35 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007
Table 36 Sales of Still Red Wine by Grape/Varietal Type 2004-2007
Table 37 Sales of Still White Wine by Grape/Varietal Type 2004-2007
Table 38 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007
Table 39 Wine Production, Imports and Exports: Total Volume 2001-2006
Table 40 Wine Exports by Country of Destination: Total Volume 2001-2006
Table 41 Wine Exports by Country of Destination: Total Value 2001-2006
Table 42 Wine Imports by Country of Origin: Total Volume 2001-2006
Table 43 Wine Imports by Country of Origin: Total Value 2001-2006
Table 44 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006
Table 45 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006
Table 46 Brand Shares of Still Light Grape Wine 2003-2006
Table 47 Company Shares of Champagne by National Brand Owner 2003-2006
Table 48 Company Shares of Champagne by Global Brand Owner 2003-2006
Table 49 Brand Shares of Champagne 2003-2006
Table 50 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006
Table 51 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006
Table 52 Brand Shares of Other Sparkling Wine 2003-2006
Table 53 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006
Table 54 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006
Table 55 Brand Shares of Fortified Wine and Vermouth 2003-2006
Table 56 Company Shares of Non-grape Wine by National Brand Owner 2003-2006
Table 57 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006
Table 58 Brand Shares of Non-grape Wine 2003-2006
Table 59 Forecast Sales of Wine by Subsector: Total Volume 2007-2012
Table 60 Forecast Sales of Wine by Subsector: Total Value 2007-2012
Table 61 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012
Table 62 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012


Abstract

Euromonitor International's Wine in the Untied States report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the wine industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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