Beer in Turkey

Published by: Euromonitor International

Published: Jan. 1, 2008 - 45 Pages

Table of Contents

ALCOHOLIC DRINKS IN TURKEY

Executive Summary

Unregistered Production Negatively Affected Sales

High Taxes Adversely Impact Value Growth

Increased Competition in Alcoholic Drinks Environment

Increased Supermarket and Hypermarket Penetration Boosts Off-trade Sales

Consumption Is Expected To Increase Over the Forecast Period

Key Trends and Developments

Total Recovery of the Turkish Economy Opened the Way for Investment

Domestic Companies Increase Presence

Better Summer Tourist Season Positively Impacts Sales

Growing Number of Young Consumers and Students Increase Sales of Beer

Increased Consumer Foodservice Sales Positively Affected the Demand

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Wine Brand 2007

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - TURKEY

Burgaz Alkollü Içkiler Sanayii Ve Ticareti As

Strategic Direction

Key Facts

Summary 3 Burgaz Alkollü Içkiler San Tic As: Key Facts

Summary 4 Burgaz Alkollü Içkiler San Tic As: Operational Indicators

Company Background

Production

Summary 5 Burgaz Alkollü Içkiler San Tic As: Production Statistics 2006

Competitive Positioning

Summary 6 Burgaz Alkollü Içkiler San Tic As: Competitive Position 2006

Efe Alkollü Içkiler As

Strategic Direction

Key Facts

Summary 7 Efe Alkollü Içkiler AS : Key Facts

Summary 8 Efe Alkollü Içkiler AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Efe Alkollü Içkiler AS: Competitive Position 2006

Efes Pilsen As

Strategic Direction

Key Facts

Summary 10 Efes Pilsen AS: Key Facts

Summary 11 Efes Pilsen AS: Operational Indicators

Company Background

Production

Summary 12 Efes Pilsen AS: Production Statistics 2006

Competitive Positioning

Summary 13 Efes Pilsen AS: Competitive Position 2006

Kavaklidere Saraplari As

Strategic Direction

Key Facts

Summary 14 Kavaklidere Saraplari AS: Key Facts

Summary 15 Kavaklidere Saraplari AS: Operational Indicators

Company Background

Production

Summary 16 Kavaklidere Saraplari AS: Production Statistics 2006

Competitive Positioning

Summary 17 Kavaklidere Saraplari AS: Competitive Position 2006

Mey Icki Sanayi Ve Ticaret As

Strategic Direction

Key Facts

Summary 18 Mey Icki Sanayi ve Ticaret AS: Key Facts

Summary 19 Mey Icki Sanayi ve Ticaret AS: Operational Indicators

Company Background

Production

Summary 20 Mey Icki Sanayi ve Ticaret AS: Production Statistics 2006

Competitive Positioning

Summary 21 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2006

Türk Tuborg Bira Ve Malt Sanayii As

Strategic Direction

Key Facts

Summary 22 Türk Tuborg Bira ve Malt Sanayi AS: Key Facts

Summary 23 Türk Tuborg Bira ve Malt Sanayi AS: Operational Indicators

Company Background

Production

Summary 24 Türk Tuborg Bira ve Malt Sanayi AS: Production Statistics 2006

Competitive Positioning

Summary 25 Türk Tuborg Bira ve Malt Sanayi AS: Competitive Position 2006

BEER IN TURKEY

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 26 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 24 Sales of Beer by Subsector: Total Volume 2002-2007

Table 25 Sales of Beer by Subsector: Total Value 2002-2007

Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 34 Beer Exports by Country of Destination: Total Value 2001-2006

Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 36 Beer Imports by Country of Origin: Total Value 2001-2006

Table 37 Company Shares of Beer by National Brand Owner 2002-2006

Table 38 Company Shares of Beer by Global Brand Owner 2002-2006

Table 39 Brand Shares of Beer 2003-2006

Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.