Wine in Sweden

Published by: Euromonitor International

Published: Jan. 1, 2008 - 56 Pages

Table of Contents

ALCOHOLIC DRINKS IN SWEDEN

Executive Summary

Rainy Summer Held Back Volume Growth

Vin & Sprit Ab Up for Sale

Brewers Dominate Total Volume Sales

Retail Monopoly

Internet Imports

Future Growth

Key Trends and Developments

Continued Strong Economy

Drinking Habits Change

EU Introduces New Regulations

Seasonal Peaks for Traditional Spirits

Table 1 Busiest sales days at Systembolaget, 2006

Bag-in-box Dominates Still Wine Sales

Private Imports Account for A Large Share of Total Consumption

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Table 2 Additional Systembolaget data

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 4 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 5 Selling Margin of a Typical Imported Beer Brand 2007

Table 6 Selling Margin of a Typical Imported Wine Brand 2007

Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 8 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Table 9 Table: SoRad estimates of contraband consumption 2006

Table 10 Number of Passenger Journeys via Åland Islands 2005-2006

Table 11 Private imports to Sweden 2002-2006

Table 12 Table Private imports as a share of total consumption 2006

Market Indicators

Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 14 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 15 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 16 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 17 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 18 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 20 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 21 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 22 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 23 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 24 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 25 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 27 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 4 Research Sources

LOCAL COMPANY PROFILES - SWEDEN

Fondberg & Co Ab

Strategic Direction

Key Facts

Summary 5 Fondberg & Co AB: Key Facts

Summary 6 Fondberg & Co AB: Operational Indicators

Company Background

Production

Summary 7 Fondberg & Co AB (incl subsidiary Svensk Vodka AB): Production Statistics 2006

Competitive Positioning

Summary 8 Fondberg & Co AB: Competitive Position 2006

J & J Nordic Ab

Strategic Direction

Key Facts

Summary 9 J & J Nordic AB: Key Facts

Summary 10 J & J Nordic AB: Operational Indicators

Company Background

Production

Summary 11 J & J Nordic AB: Production Statistics 2006

Competitive Positioning

Summary 12 J & J Nordic AB: Competitive Position 2006

Kopparbergs Bryggeri Ab

Strategic Direction

Key Facts

Summary 13 Kopparbergs Bryggeri AB: Key Facts

Summary 14 Kopparbergs Bryggeri AB: Operational Indicators (Parent company)

Company Background

Production

Summary 15 Kopparbergs Bryggeri AB: Production Statistics 2006

Competitive Positioning

Summary 16 Kopparbergs Bryggeri AB: Competitive Position 2006

Mackmyra Svensk Whisky Ab

Strategic Direction

Key Facts

Summary 17 Mackmyra Svensk Whisky AB: Key Facts

Summary 18 Mackmyra Svensk Whisky AB: Operational Indicators

Company Background

Production

Summary 19 Mackmyra Svensk Whisky AB: Production Statistics 2006

Competitive Positioning

Summary 20 Mackmyra Svensk Whisky AB: Competitive Position 2006

Saturnus Ab

Strategic Direction

Key Facts

Summary 21 Saturnus AB: Key Facts

Summary 22 Saturnus AB: Operational Indicators

Company Background

Production

Summary 23 Saturnus AB: Production Statistics 2006

Competitive Positioning

Summary 24 Saturnus AB: Competitive Position 2006

WINE IN SWEDEN

Headlines

Trends

Table 29 Table: Off-trade sales of wine by country of origin (excluding fermented wine) 2002-2006

Table 30 Grapes ranking, red and still light wine, 2006

Table 31 Table: Bag-in-box volume sales 2002-2006, still light wine

Table 32 Table: Off-trade champagne sales, by price 2005, 2006

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 33 Sales of Wine by Subsector: Total Volume 2002-2007

Table 34 Sales of Wine by Subsector: Total Value 2002-2007

Table 35 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 36 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 37 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 38 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 39 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 40 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 41 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 42 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 43 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 44 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 45 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 46 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 47 Wine Exports by Country of Destination: Total Value 2001-2006

Table 48 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 49 Wine Imports by Country of Origin: Total Value 2001-2006

Table 50 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 51 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 52 Brand Shares of Still Light Grape Wine 2003-2006

Table 53 Company Shares of Champagne by National Brand Owner 2003-2006

Table 54 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 55 Brand Shares of Champagne 2003-2006

Table 56 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 57 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 58 Brand Shares of Other Sparkling Wine 2003-2006

Table 59 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 60 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 61 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 62 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 63 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 64 Brand Shares of Non-grape Wine 2003-2006

Table 65 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 66 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 67 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 68 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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