Wine in Norway

Published by: Euromonitor International

Published: Jan. 1, 2008 - 57 Pages

Table of Contents

ALCOHOLIC DRINKS IN NORWAY

Executive Summary

Alcoholic Drinks Sales Still Growing

Low-carb Products Enjoy Success in the Norwegian Market

Domestic Companies the Major Players

Weather and Seasons Important for Sales

High Purchasing Power Among Norwegians

Key Trends and Developments

New Drinking Patterns

Premium Segments Growing

Growing Economy Resulting in Higher Spending

Low-carb Products on A Growth Path

Weather- and Season-dependent Sales in Norway

Specialist Retailers

Summary 1 Leading Specialist Retailer 2006

Table 1 Top 10 Suppliers to Vinmonopolet, by Volume 2004-2006

Table 2 Number of Vinmonopolet Outlets 2002-2006

Table 3 Lines Stocked by Vinmonopolet 2002-2006

Table 4 Leading Vinmonopolet Outlets 2004-2006

Local Beer Monopolies

Table 5 Councils with beer monopolies and their public support, 2007

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 6 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 7 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 8 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 9 Selling Margin of a Typical Imported Beer Brand 2007

Table 10 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 11 Selling Margin of a Typical Imported Wine Brand 2007

Table 12 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 13 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 15 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 16 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 17 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 18 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 20 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 21 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 22 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 23 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 24 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 25 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 27 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 29 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 3 Research Sources

LOCAL COMPANY PROFILES - NORWAY

Arcus As

Strategic Direction

Key Facts

Summary 4 Arcus AS: Key Facts

Summary 5 Arcus AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Arcus AS: Competitive Position 2006

Grans Bryggeri As

Strategic Direction

Key Facts

Summary 7 Grans Bryggeri AS: Key Facts

Summary 8 Grans Bryggeri AS: Operational Indicators

Company Background

Production

Summary 9 Grans Bryggeri AS: Production Statistics 2005

Competitive Positioning

Summary 10 Grans Bryggeri AS: Competitive Position 2006

Hansa Borg Bryggerier Asa

Strategic Direction

Key Facts

Summary 11 Hansa Borg Bryggerier ASA: Key Facts

Summary 12 Hansa Borg Bryggerier ASA: Operational Indicators

Company Background

Production

Summary 13 Hansa Borg Bryggerier ASA: Production Statistics 2005

Competitive Positioning

Summary 14 Hansa Borg Bryggerier ASA: Competitive Position 2006

Macks Ølbryggeri As

Strategic Direction

Key Facts

Summary 15 Macks Ølbryggeri AS: Key Facts

Summary 16 Macks Ølbryggeri AS: Operational Indicators

Company Background

Production

Summary 17 Macks Ølbryggeri AS: Production Statistics 2007

Competitive Positioning

Summary 18 Macks Ølbryggeri AS: Competitive Position 2006

Ringnes As

Strategic Direction

Key Facts

Summary 19 Ringnes AS: Key Facts

Summary 20 Ringnes AS: Operational Indicators

Company Background

Production

Summary 21 Ringnes AS: Production Statistics 2006

Competitive Positioning

Summary 22 Ringnes AS: Competitive Position 2006

WINE IN NORWAY

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 30 Sales of Wine by Subsector: Total Volume 2002-2007

Table 31 Sales of Wine by Subsector: Total Value 2002-2007

Table 32 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 33 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 34 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 35 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 36 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 37 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 38 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 39 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 40 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 41 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 42 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 43 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 44 Wine Exports by Country of Destination: Total Value 2001-2006

Table 45 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 46 Wine Imports by Country of Origin: Total Value 2001-2006

Table 47 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 48 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 49 Brand Shares of Still Light Grape Wine 2003-2006

Table 50 Company Shares of Champagne by National Brand Owner 2003-2006

Table 51 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 52 Brand Shares of Champagne 2003-2006

Table 53 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 54 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 55 Brand Shares of Other Sparkling Wine 2003-2006

Table 56 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 57 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 58 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 59 Company Shares of Non-grape Wine by National Brand Owner 2003-2006

Table 60 Company Shares of Non-grape Wine by Global Brand Owner 2003-2006

Table 61 Brand Shares of Non-grape Wine 2003-2006

Table 62 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 63 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 64 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 65 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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