Beer in Norway

Published by: Euromonitor International

Published: Jan. 1, 2008 - 49 Pages

Table of Contents

ALCOHOLIC DRINKS IN NORWAY

Executive Summary

Alcoholic Drinks Sales Still Growing

Low-carb Products Enjoy Success in the Norwegian Market

Domestic Companies the Major Players

Weather and Seasons Important for Sales

High Purchasing Power Among Norwegians

Key Trends and Developments

New Drinking Patterns

Premium Segments Growing

Growing Economy Resulting in Higher Spending

Low-carb Products on A Growth Path

Weather- and Season-dependent Sales in Norway

Specialist Retailers

Summary 1 Leading Specialist Retailer 2006

Table 1 Top 10 Suppliers to Vinmonopolet, by Volume 2004-2006

Table 2 Number of Vinmonopolet Outlets 2002-2006

Table 3 Lines Stocked by Vinmonopolet 2002-2006

Table 4 Leading Vinmonopolet Outlets 2004-2006

Local Beer Monopolies

Table 5 Councils with beer monopolies and their public support, 2007

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 6 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 7 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 8 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 9 Selling Margin of a Typical Imported Beer Brand 2007

Table 10 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 11 Selling Margin of a Typical Imported Wine Brand 2007

Table 12 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 13 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 15 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 16 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 17 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 18 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 19 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 20 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 21 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 22 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 23 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 24 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 25 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 26 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 27 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 28 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 29 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 3 Research Sources

LOCAL COMPANY PROFILES - NORWAY

Arcus As

Strategic Direction

Key Facts

Summary 4 Arcus AS: Key Facts

Summary 5 Arcus AS: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Arcus AS: Competitive Position 2006

Grans Bryggeri As

Strategic Direction

Key Facts

Summary 7 Grans Bryggeri AS: Key Facts

Summary 8 Grans Bryggeri AS: Operational Indicators

Company Background

Production

Summary 9 Grans Bryggeri AS: Production Statistics 2005

Competitive Positioning

Summary 10 Grans Bryggeri AS: Competitive Position 2006

Hansa Borg Bryggerier Asa

Strategic Direction

Key Facts

Summary 11 Hansa Borg Bryggerier ASA: Key Facts

Summary 12 Hansa Borg Bryggerier ASA: Operational Indicators

Company Background

Production

Summary 13 Hansa Borg Bryggerier ASA: Production Statistics 2005

Competitive Positioning

Summary 14 Hansa Borg Bryggerier ASA: Competitive Position 2006

Macks Ølbryggeri As

Strategic Direction

Key Facts

Summary 15 Macks Ølbryggeri AS: Key Facts

Summary 16 Macks Ølbryggeri AS: Operational Indicators

Company Background

Production

Summary 17 Macks Ølbryggeri AS: Production Statistics 2007

Competitive Positioning

Summary 18 Macks Ølbryggeri AS: Competitive Position 2006

Ringnes As

Strategic Direction

Key Facts

Summary 19 Ringnes AS: Key Facts

Summary 20 Ringnes AS: Operational Indicators

Company Background

Production

Summary 21 Ringnes AS: Production Statistics 2006

Competitive Positioning

Summary 22 Ringnes AS: Competitive Position 2006

BEER IN NORWAY

Headlines

Trends

Production, Imports and Exports

Table 30 Number of Breweries 2002-2007

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 23 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 31 Sales of Beer by Subsector: Total Volume 2002-2007

Table 32 Sales of Beer by Subsector: Total Value 2002-2007

Table 33 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 34 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 35 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 36 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 37 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 38 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 39 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 40 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 41 Beer Exports by Country of Destination: Total Value 2001-2006

Table 42 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 43 Beer Imports by Country of Origin: Total Value 2001-2006

Table 44 Company Shares of Beer by National Brand Owner 2002-2006

Table 45 Company Shares of Beer by Global Brand Owner 2002-2006

Table 46 Brand Shares of Beer 2003-2006

Table 47 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 48 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 49 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 50 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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