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Wine in Malaysia

Published by: Euromonitor International

Published: Jan. 1, 2008 - 45 Pages


Table of Contents


ALCOHOLIC DRINKS IN MALAYSIA


Executive Summary


Alcoholic Drinks Market Returns To Positive Performance in 2007


Rising Health Trend Leads To Wine’s Strong Showing


Beer Players Still Dominate Alcoholic Drinks Market


More Positive Outlook for the Industry


Key Trends and Developments


Less Harmful Excise Tax Hike and Security Ink Introduction Boost Sales


Flavour Innovations Become More Popular Thanks To Younger Drinkers


Increased Consumer Sophistication Leads To Trading Up


Female Drinkers With Higher Disposable Income Become More Prominent


Fortified Products Grow in Visibility To Address Growing Health Awareness


Specialist Retailers


Summary 1 Leading Specialist Retailers 2007


Market Merger and Acquisition Activity


Market Background


Legislation


Taxation and Duty Levies


Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007


Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007


Table 3 Selling Margin of a Typical Beer Brand 2007 - Carlsberg


Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Lindemans Cawarra


Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Joker 10


Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Chivas Regal 12 YO


Operating Environment


Market Indicators


Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007


Market Data


Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007


Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007


Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007


Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007


Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007


Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007


Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007


Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007


Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006


Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007


Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007


Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012


Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012


Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012


Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012


Definitions


Sources


Summary 2 Research Sources


LOCAL COMPANY PROFILES - MALAYSIA


Duncan Gilbey (m) Sdn Bhd


Strategic Direction


Key Facts


Summary 3 Duncan Gilbey (M) Sdn Bhd: Key Facts


Company Background


Production


Summary 4 Duncan Gilbey (M) Sdn Bhd: Production Statistics 2007


Competitive Positioning


Summary 5 Duncan Gilbey (M) Sdn Bhd: Competitive Position 2006


Luen Heng Agency Sdn Bhd


Strategic Direction


Key Facts


Summary 6 Luen Heng Agency Sdn Bhd: Key Facts


Company Background


Production


Competitive Positioning


Summary 7 Luen Heng Agency Sdn Bhd: Competitive Position 2006


Muihua Sdn Bhd


Strategic Direction


Key Facts


Summary 8 Muihua Sdn Bhd: Key Facts


Company Background


Production


Competitive Positioning


Summary 9 Muihua Sdn Bhd: Competitive Position 2006


Sub Zero Sdn Bhd


Strategic Direction


Key Facts


Summary 10 Sub Zero Sdn Bhd: Key Facts


Company Background


Production


Competitive Positioning


Summary 11 Sub Zero Sdn Bhd: Competitive Position 2006


Winepak Corp Sdn Bhd


Strategic Direction


Key Facts


Summary 12 Winepak Corp (M) Sdn Bhd: Key Facts


Company Background


Production


Summary 13 Winepak Corp (M) Sdn Bhd: Production Statistics 2007


Competitive Positioning


Summary 14 Winepak Corp Sdn Bhd: Competitive Position 2006


WINE IN MALAYSIA


Headlines


Trends


Competitive Landscape


Prospects


Sector Background


Published Data Comparisons


Sector Data


Table 23 Sales of Wine by Subsector: Total Volume 2002-2007


Table 24 Sales of Wine by Subsector: Total Value 2002-2007


Table 25 Sales of Wine by Subsector: % Total Volume Growth 2002-2007


Table 26 Sales of Wine by Subsector: % Total Value Growth 2002-2007


Table 27 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007


Table 28 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007


Table 29 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 30 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 31 Volume Sales of Still Red Wine by Price Segment 2004-2007


Table 32 Volume Sales of Still White Wine by Price Segment 2004-2007


Table 33 Volume Sales of Still Rosé Wine by Price Segment 2004-2007


Table 34 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007


Table 35 Sales of Still Red Wine by Grape/Varietal Type 2004-2007


Table 36 Sales of Still White Wine by Grape/Varietal Type 2004-2007


Table 37 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007


Table 38 Sales of Still Red Wine by Quality Classification 2002-2007


Table 39 Sales of Still White Wine by Quality Classification 2002-2007


Table 40 Sales of Still Rosé Wine by Quality Classification 2002-2007


Table 41 Wine Production, Imports and Exports: Total Volume 2001-2006


Table 42 Wine Exports by Country of Destination: Total Volume 2001-2006


Table 43 Wine Exports by Country of Destination: Total Value 2001-2006


Table 44 Wine Imports by Country of Origin: Total Volume 2001-2006


Table 45 Wine Imports by Country of Origin: Total Value 2001-2006


Table 46 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006


Table 47 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006


Table 48 Brand Shares of Still Light Grape Wine 2003-2006


Table 49 Company Shares of Champagne by National Brand Owner 2003-2006


Table 50 Company Shares of Champagne by Global Brand Owner 2003-2006


Table 51 Brand Shares of Champagne 2003-2006


Table 52 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006


Table 53 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006


Table 54 Brand Shares of Other Sparkling Wine 2003-2006


Table 55 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006


Table 56 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006


Table 57 Brand Shares of Fortified Wine and Vermouth 2003-2006


Table 58 Forecast Sales of Wine by Subsector: Total Volume 2007-2012


Table 59 Forecast Sales of Wine by Subsector: Total Value 2007-2012


Table 60 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012


Table 61 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012


Abstract

Euromonitor International's Wine in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the wine industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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