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Alcoholic Drinks in Estonia

Published by: Euromonitor International

Published: Jan. 1, 2008 - 59 Pages


Table of Contents


Executive Summary


Estonia Experiences A Peak in Economic Activity


Alcohol Sales Regulations Becoming Stricter


Competition Is Intense in the Alcoholic Drinks Market


Supermarkets Continued To Increase Its Market Share


Optimistic Economic Forecasts


Key Trends and Developments


Increasing Purchasing Power of Estonian Consumers


Multipacks Gaining in Popularity


Estonians Prefer Domestic Beer


Specialist Retailers


Summary 1 Leading Specialist Retailers 2006


Market Merger and Acquisition Activity


Market Background


Legislation


Taxation and Duty Levies


Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007


Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007


Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007


Table 4 Selling Margin of a Typical Imported Wine Brand 2007


Table 5 Selling Margin of a Typical Domestic Wine Brand 2007


Table 6 Selling Margin of a Typical Imported Spirits Brand 2007


Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007


Operating Environment


Market Indicators


Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007


Market Data


Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007


Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007


Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007


Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007


Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007


Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007


Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007


Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007


Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006


Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007


Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007


Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012


Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012


Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012


Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012


Definitions


Summary 2 Research Sources


Beer


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Summary 3 Lager by Price Band 2007


Sector Data


Table 24 Sales of Beer by Subsector: Total Volume 2002-2007


Table 25 Sales of Beer by Subsector: Total Value 2002-2007


Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007


Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007


Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007


Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007


Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006


Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006


Table 34 Beer Exports by Country of Destination: Total Value 2001-2006


Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006


Table 36 Beer Imports by Country of Origin: Total Value 2001-2006


Table 37 Company Shares of Beer by National Brand Owner 2002-2006


Table 38 Company Shares of Beer by Global Brand Owner 2002-2006


Table 39 Brand Shares of Beer 2003-2006


Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012


Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012


Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012


Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012


Wine


Headlines


Trends


Competitive Landscape


Prospects


Sector Background


Sector Data


Table 44 Sales of Wine by Subsector: Total Volume 2002-2007


Table 45 Sales of Wine by Subsector: Total Value 2002-2007


Table 46 Sales of Wine by Subsector: % Total Volume Growth 2002-2007


Table 47 Sales of Wine by Subsector: % Total Value Growth 2002-2007


Table 48 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007


Table 49 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007


Table 50 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 51 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 52 Wine Production, Imports and Exports: Total Volume 2001-2006


Table 53 Wine Exports by Country of Destination: Total Volume 2001-2006


Table 54 Wine Exports by Country of Destination: Total Value 2001-2006


Table 55 Wine Imports by Country of Origin: Total Volume 2001-2006


Table 56 Wine Imports by Country of Origin: Total Value 2001-2006


Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012


Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012


Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012


Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012


Spirits


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Sector Data


Table 61 Sales of Spirits by Subsector: Total Volume 2002-2007


Table 62 Sales of Spirits by Subsector: Total Value 2002-2007


Table 63 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007


Table 64 Sales of Spirits by Subsector: % Total Value Growth 2002-2007


Table 65 Sales of Spirits by On-trade vs Off-trade Split: Volume 2002-2007


Table 66 Sales of Spirits by On-trade vs Off-trade Split: Value 2002-2007


Table 67 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2002-2007


Table 68 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2002-2007


Table 69 Spirits Production, Imports and Exports: Total Volume 2001-2006


Table 70 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006


Table 71 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006


Table 72 Vodka Production, Imports and Exports: Total Volume 2001-2006


Table 73 Gin Production, Imports and Exports: Total Volume 2001-2006


Table 74 Rum Production, Imports and Exports: Total Volume 2001-2006


Table 75 Tequila Production, Imports and Exports: Total Volume 2001-2006


Table 76 Liqueurs Production: Total Volume 2001-2006


Table 77 Other Spirits Production: Total Volume 2001-2006


Table 78 Company Shares of Spirits by National Brand Owner 2002-2006


Table 79 Company Shares of Spirits by Global Brand Owner 2002-2006


Table 80 Brand Shares of Spirits 2003-2006


Table 81 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012


Table 82 Forecast Sales of Spirits by Subsector: Total Value 2007-2012


Table 83 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012


Table 84 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012


Cider


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Sector Data


Table 85 Sales of Cider/Perry: Total Volume 2002-2007


Table 86 Sales of Cider/Perry: Total Value 2002-2007


Table 87 Sales of Cider/Perry: % Total Volume Growth 2002-2007


Table 88 Sales of Cider/Perry: % Total Value Growth 2002-2007


Table 89 On-trade vs Off-trade Sales of Cider/Perry: Volume 2002-2007


Table 90 On-trade vs Off-trade Sales of Cider/Perry: Value 2002-2007


Table 91 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2002-2007


Table 92 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2002-2007


Table 93 Cider/Perry Production, Imports and Exports: Total Volume 2001-2006


Table 94 Company Shares of Cider/Perry by National Brand Owner 2002-2006


Table 95 Company Shares of Cider/Perry by Global Brand Owner 2002-2006


Table 96 Brand Shares of Cider/Perry 2003-2006


Table 97 Forecast Sales of Cider/Perry: Total Volume 2007-2012


Table 98 Forecast Sales of Cider/Perry: Total Value 2007-2012


Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2007-2012


Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2007-2012


Rtds/high-strength Premixes


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Sector Data


Table 101 Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2002-2007


Table 102 Sales of RTDS/High-strength Premixes by Subsector: Total Value 2002-2007


Table 103 Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2002-2007


Table 104 Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2002-2007


Table 105 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2002-2007


Table 106 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2002-2007


Table 107 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2002-2007


Table 108 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2002-2007


Table 109 RTDS/High-strength Premixes Production, Imports and Exports: Total Volume 2001-2006


Table 110 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2002-2006


Table 111 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2002-2006


Table 112 Brand Shares of RTDS/High-strength Premixes 2003-2006


Table 113 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Volume 2007-2012


Table 114 Forecast Sales of RTDS/High-strength Premixes by Subsector: Total Value 2007-2012


Table 115 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Volume Growth 2007-2012


Table 116 Forecast Sales of RTDS/High-strength Premixes by Subsector: % Total Value Growth 2007-2012


A Le Coq Tartu Brewery Ltd


Strategic Direction


Key Facts


Summary 4 A Le Coq Tartu Brewery Ltd: Key Facts


Summary 5 A Le Coq Tartu Brewery Ltd: Operational Indicators 2004-2006


Company Background


Production


Competitive Positioning


Summary 6 A Le Coq Tartu Brewery Ltd: Competitive Position 2006


Saku Őlletehase As


Strategic Direction


Key Facts


Summary 7 Saku Őlletehase AS: Key Facts


Summary 8 Saku Őlletehase AS: Operational Indicators 2004-2006


Company Background


Production


Competitive Positioning


Summary 9 Saku Őlletehase AS: Competitive Position 2006


Liviko As


Strategic Direction


Key Facts


Summary 10 Liviko AS: Key Facts


Summary 11 Liviko AS: Operational Indicators 2004-2006


Company Background


Production


Competitive Positioning


Summary 12 Liviko AS: Competitive Position 2006


Poltsamaa Felix As


Strategic Direction


Key Facts


Summary 13 Poltsamaa Felix AS: Key Facts


Summary 14 Poltsamaa Felix AS: Operational Indicators 2004-2005


Company Background


Production


Competitive Positioning


Abstract

Euromonitor International's Alcoholic Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: beer, wine, spirits.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the alcoholic drinks industry
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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