Beer in Spain

Published by: Euromonitor International

Published: Feb. 1, 2008 - 67 Pages

Table of Contents

ALCOHOLIC DRINKS IN SPAIN

Executive Summary

No Surprises

Legislation Still An Issue

Sociological Factors Shaping Sales

Consolidating Positions

Weather and Tourism Not Reliable

Key Trends and Developments

Legislation

Population Setting Trends

Climate Change

Tourism

Polarisation of Sales

the Botellón Culture: Banned in Theory, at Least

Young Spaniards and Their Disposable Income

Specialist Retailers

Summary 1 Leading Wine Clubs 2005

Summary 2 Leading Specialist On-line Retailers 2005

Summary 3 Leading Specialist Retailers 2005

Market Merger and Acquisition Activity

Summary 4 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007

Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007

Table 5 Selling Margin of a Typical Imported Wine Brand 2007

Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007

Table 7 Selling Margin of a Typical Imported Spirits Brand 2007

Operating Environment

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 5 Research Sources

LOCAL COMPANY PROFILES - SPAIN

Bacardi España SA

Strategic Direction

Key Facts

Summary 6 Bacardi España SA: Key Facts

Summary 7 Bacardi España SA: Operational Indicators

Company Background

Prodution

Competitive Positioning

Summary 8 Bacardi España SA: Competitive Position 2006

Codorníu SA

Strategic Direction

Key Facts

Summary 9 Codorníu SA (Grupo): Key Facts

Summary 10 Codorníu SA (Grupo): Operational Indicators

Company Background

Production

Summary 11 Codorníu SA (Grupo): Production Statistics 2006

Competitive Positioning

Summary 12 Codorníu SA (Grupo): Competitive Position 2006

Damm SA

Strategic Direction

Key Facts

Summary 13 Damm SA: Key Facts

Summary 14 Damm SA: Operational Indicators

Company Background

Production

Summary 15 Damm SA: Production Statistics 2006

Competitive Positioning

Summary 16 Damm SA: Competitive Position 2006

Diageo España SA

Strategic Direction

Key Facts

Summary 17 Diageo España SA: Key Facts

Summary 18 Diageo España SA: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 19 Diageo España SA: Competitive Position 2006

Summary 20 Diageo Canarias SA: Competitive Position 2006

Freixenet SA

Strategic Direction

Key Facts

Summary 21 Freixenet SA (Grupo): Key Facts

Summary 22 Freixenet SA: Operational Indicators

Company Background

Production

Summary 23 Freixenet SA: Production Statistics 2006

Competitive Positioning

Summary 24 Freixenet SA: Competitive Position 2005

García Carrión Sa, J

Strategic Direction

Key Facts

Summary 25 J García Carrión SA: Key Facts

Summary 26 J García Carrión SA: Operational Indicators

Company Background

Production

Summary 27 J García Carrión: Production Statistics 2006

Competitive Positioning

Summary 28 J García Carrión SA: Competitive Position 2005

González Byass SA

Strategic Direction

Key Facts

Summary 29 González Byass SA: Key Facts

Summary 30 González Byass SA: Operational Indicators

Company Background

Production

Summary 31 González Byass SA: Production Statistics 2005

Competitive Positioning

Summary 32 González Byass SA: Competitive Position 2006

Grupo Osborne SA

Strategic Direction

Key Facts

Summary 33 Grupo Osborne SA: Key Facts

Summary 34 Grupo Osborne SA: Operational Indicators

Company Background

Production

Summary 35 Grupo Osborne SA: Production Statistics 2005

Competitive Positioning

Summary 36 Grupo Osborne SA: Competitive Position 2006

Heineken España SA

Strategic Direction

Key Facts

Summary 37 Heineken España SA: Key Facts

Summary 38 Heineken España SA: Operational Indicators

Company Background

Production

Summary 39 Heineken España SA: Production Statistics 2006

Competitive Positioning

Summary 40 Heineken España SA: Competitive Position 2006

Mahou SA

Strategic Direction

Key Facts

Summary 41 Mahou SA (Grupo Mahou-San Miguel): Key Facts

Summary 42 Mahou SA (Grupo Mahou-San Miguel): Operational Indicators

Company Background

Production

Summary 43 Mahou SA (Grupo Mahou-San Miguel): Production Statistics 2006

Competitive Positioning

Summary 44 Mahou SA: Competitive Position 2006

Maxxium España Sl

Strategic Direction

Key Facts

Summary 45 Maxxium España SL: Key Facts

Summary 46 Maxxium España SL: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 47 Maxxium España SL: Competitive Position 2006

Miguel Torres SA

Strategic Direction

Key Facts

Summary 48 Miguel Torres SA: Key Facts

Summary 49 Miguel Torres SA: Operational Indicators

Company Background

Production

Summary 50 Miguel Torres SA (Grupo): Production Statistics 2006

Competitive Positioning

Summary 51 Miguel Torres SA: Competitive Position 2006

Pernod Ricard España SA

Strategic Direction

Key Facts

Summary 52 Pernod Ricard España SA: Key Facts

Summary 53 Pernod Ricard España SA: Operational Indicators

Company Background

Production

Summary 54 Pernod Ricard España SA: Production Statistics 2006

Competitive Positioning

Summary 55 Pernod Ricard España SA: Competitive Position 2006

BEER IN SPAIN

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Lager Price Band Methodology

Summary 56 Lager by Price Band 2007

Published Data Comparisons

Sector Data

Table 24 Sales of Beer by Subsector: Total Volume 2002-2007

Table 25 Sales of Beer by Subsector: Total Value 2002-2007

Table 26 Sales of Beer by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Beer by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Beer by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Beer by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Beer by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Beer by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Beer: Production, Imports and Exports: Total Volume 2001-2006

Table 33 Beer Exports by Country of Destination: Total Volume 2001-2006

Table 34 Beer Exports by Country of Destination: Total Value 2001-2006

Table 35 Beer Imports by Country of Origin: Total Volume 2001-2006

Table 36 Beer Imports by Country of Origin: Total Value 2001-2006

Table 37 Company Shares of Beer by National Brand Owner 2002-2006

Table 38 Company Shares of Beer by Global Brand Owner 2002-2006

Table 39 Brand Shares of Beer 2003-2006

Table 40 Forecast Sales of Beer by Subsector: Total Volume 2007-2012

Table 41 Forecast Sales of Beer by Subsector: Total Value 2007-2012

Table 42 Forecast Sales of Beer by Subsector: % Total Volume Growth 2007-2012

Table 43 Forecast Sales of Beer by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Beer in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage includes: lager, dark beer, stout, non-/low-alcoholic beer.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the beer industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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