Spirits in Denmark

Published by: Euromonitor International

Published: Feb. 1, 2008 - 46 Pages

Table of Contents

ALCOHOLIC DRINKS IN DENMARK

Executive Summary

High Disposables Incomes Driving Premium Growth

Premium Beer Revolution in Full Swing

Both Domestic Players and Multinationals Have Strong Market Positions

Grocery Retailers Dominate Off-trade Sales

Total Volume Sales Expected To Continue Declining

Key Trends and Developments

Increases in Disposable Incomes Impacting Positively on Sales

An Ageing Population Presents Challenges

Current Status of Cross-border Trade

Beer Revolution in Full Swing

Removing the “middle-men”

Specialist Retailer Trends

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007- Tuborg Grøn Pilsner

Table 4 Selling Margin of a Typical Imported Wine Brand 2007- Hardys

Table 5 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Aalborg

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Smirnoff

Operating Environment

Market Indicators

Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 8 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 18 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - DENMARK

Chris Wine A/s, Cph

Strategic Direction

Key Facts

Summary 3 Chris Wine A/S: Key Facts

Summary 4 Chris Wine A/S: Operational Indicators

Company Background

Prodution

Competitive Positioning

Summary 5 Chris Wine A/S: Competitive Position 2006

Gourmetbryggeriet A/S

Strategic Direction

Key Facts

Summary 6 GourmetBryggeriet A/S: Key Facts

Summary 7 GourmetBryggeriet A/S: Operational Indicators

Company Background

Production

Summary 8 GourmetBryggeriet: Production Statistics 2006

Competitive Positioning

Summary 9 GourmetBryggeriet: Competitive Position 2006

Harboes Bryggeri A/S

Strategic Direction

Key Facts

Summary 10 Harboes Bryggeri A/S: Key Facts

Summary 11 Harboes Bryggeri A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Harboes Bryggeri A/S: Competitive Position 2006

Just A/s, Hans

Strategic Direction

Key Facts

Summary 13 Hans Just A/S: Key Facts

Summary 14 Hans Just A/S: Operational Indicators

Company Background

Competitive Positioning

Summary 15 Hans Just A/S: Competitive Position 2006

Royal Unibrew A/S

Strategic Direction

Key Facts

Summary 16 Royal Unibrew A/S: Key Facts

Summary 17 Royal Unibrew: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 18 Royal Unibrew A/S: Competitive Position 2006

Taster Wine A/S

Strategic Direction

Key Facts

Summary 19 Taster Wine A/S: Key Facts

Summary 20 Taster Wine A/S: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 21 Taster Wine A/S: Competitive Position 2006

SPIRITS IN DENMARK

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology

Summary 22 Benchmark brands -Denmark

Published Data Comparisons

Sector Data

Table 23 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 24 Sales of Spirits by Subsector: Total Value 2002-2007

Table 25 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 26 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 27 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007

Table 28 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007

Table 29 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 30 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 31 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 32 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 33 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 34 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 35 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 36 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 37 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 38 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 39 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 40 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 41 Tequila Production, Imports and Exports: Total Volume 2001-2006

Table 42 Liqueurs Production: Total Volume 2001-2006

Table 43 Company Shares of Spirits by National Brand Owner 2002-2006

Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 45 Brand Shares of Spirits 2003-2006

Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Spirits in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the spirits industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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