Spirits in Germany

Published by: Euromonitor International

Published: Feb. 1, 2008 - 61 Pages

Table of Contents

ALCOHOLIC DRINKS IN GERMANY

Executive Summary

Demand for Alcoholic Drinks Is Stagnating Or Even Slightly Declining

Few Products - Which Were in Line With Current Trends - Were Able To Grow

A Large Number of Domestic and Multinational Companies Competing for Share

Distribution Channels See No Significant Changes in Germany Recently

Forecast for Alcoholic Drinks in Germany Is Not Too Bright Either

Key Trends and Developments

Consumption of Alcoholic Drinks Is Becoming Less Accepted in Germany

Economic Recovery Could Further Ease the German Consumers’ Parsimony

Premium and Economy Products Benefit at the Expense of Standard Brands

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Krombacher Pils

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Gallo Sierra Valley Zinfandel Kalifornien

Table 5 Selling Margin of a Typical Domestic Wine Brand 2007 - Müller Thurgau Baden

Table 6 Selling Margin of a Typical Imported Spirits Brand 2007 - Bacardi Rum Carta Blanca

Table 7 Selling Margin of a Typical Domestically Produced Spirits Brand 2007 - Wilthener Goldkrone

Operating Environment

Market Indicators

Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Appendix

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - GERMANY

Bitburger Brauerei Th Simon GmbH

Strategic Direction

Key Facts

Summary 3 Bitburger Brauerei Th Simon GmbH: Key Facts

Summary 4 Bitburger Brauerei Th Simon GmbH: Operational Indicators

Company Background

Production

Summary 5 Bitburger Brauerei Th Simon GmbH: Production Statistics 2006

Competitive Positioning

Summary 6 Bitburger Brauerei Th Simon GmbH: Competitive Position 2006

Brauerei C & A Veltins GmbH & Co Kg

Strategic Direction

Key Facts

Summary 7 Brauerei C & A Veltins GmbH & Co KG: Key Facts

Summary 8 Brauerei C & A Veltins GmbH & Co KG: Operational Indicators

Company Background

Production

Summary 9 Brauerei C & A Veltins GmbH & Co KG: Production Statistics 2006

Competitive Positioning

Summary 10 Brauerei C & A Veltins GmbH & Co KG: Competitive Position 2006

Eckes & Stock GmbH

Strategic Direction

Key Facts

Summary 11 Eckes & Stock GmbH: Key Facts

Summary 12 Eckes & Stock GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 13 Eckes & Stock GmbH: Competitive Position 2006

Interbrew Deutschland Vertriebs GmbH & Co Kg

Strategic Direction

Key Facts

Summary 14 Interbrew Deutschland Vertriebs GmbH & Co KG: Key Facts

Company Background

Production

Summary 15 Interbrew Deutschland Vertriebs GmbH & Co KG: Production Statistics 2006

Competitive Positioning

Summary 16 Brauerei Beck GmbH & Co: Competitive Position 2006

Summary 17 Interbrew Deutschland Vertriebs GmbH & Co KG: Competitive Position 2006

Krombacher Brauerei Bernhard Schadeberg GmbH & Co

Strategic Direction

Key Facts

Summary 18 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Key Facts

Summary 19 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Operational Indicators

Company Background

Production

Summary 20 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Production Statistics 2006

Competitive Positioning

Summary 21 Krombacher Brauerei Bernhard Schadeberg GmbH & Co: Competitive Position 2006

Mast-jägermeister AG

Strategic Direction

Key Facts

Summary 22 Mast-Jägermeister AG: Key Facts

Summary 23 Mast-Jägermeister AG: Operational Indicators

Company Background

Production

Summary 24 Mast-Jägermeister AG: Production Statistics 2006

Competitive Positioning

Summary 25 Mast-Jägermeister AG: Competitive Position 2006

Oetker-gruppe

Strategic Direction

Key Facts

Summary 26 Oetker-Gruppe: Key Facts

Summary 27 Radeberger Gruppe GmbH: Operational Indicators

Summary 28 Henkell & Söhnlein Sektkellereien KG: Operational Indicators

Company Background

Production

Summary 29 Radeberger Gruppe KG: Production Statistics 2006

Summary 30 Henkell & Söhnlein Sektkellereien KG: Production Statistics 2006

Competitive Positioning

Summary 31 Radeberger Gruppe KG: Competitive Position 2006

Summary 32 Henkell & Söhnlein Sektkellereien KG: Competitive Position 2006

Oettinger Brauerei GmbH

Strategic Direction

Key Facts

Summary 33 Oettinger Brauerei GmbH: Key Facts

Summary 34 Oettinger Brauerei GmbH: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 35 Oettinger Brauerei GmbH: Competitive Position 2006

Racke GmbH & Co, A

Strategic Direction

Key Facts

Summary 36 Racke GmbH & Co, A: Key Facts

Summary 37 Racke GmbH & Co, A: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 38 Racke GmbH & Co, A: Competitive Position 2006

Warsteiner Brauerei Haus Cramer GmbH & Co Kg

Strategic Direction

Key Facts

Summary 39 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Key Facts

Summary 40 Warsteiner Brauerei Haus Cramer GmbH & Co KG: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 41 Warsteiner Brauerei Haus Cramer KG: Competitive Position 2006

SPIRITS IN GERMANY

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Sector Background

Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology

Summary 42 Benchmark brands - Germany

Published Data Comparisons

Sector Data

Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007

Table 25 Sales of Spirits by Subsector: Total Value 2002-2007

Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007

Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007

Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007

Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007

Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007

Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007

Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007

Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007

Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006

Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006

Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006

Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006

Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006

Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006

Table 42 Tequila Production, Imports and Exports: Total Volume 2001-2006

Table 43 Liqueurs Production: Total Volume 2001-2006

Table 44 Other Spirits Production: Total Volume 2001-2006

Table 45 Company Shares of Spirits by National Brand Owner 2002-2006

Table 46 Company Shares of Spirits by Global Brand Owner 2002-2006

Table 47 Brand Shares of Spirits 2003-2006

Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012

Table 49 Forecast Sales of Spirits by Subsector: Total Value 2007-2012

Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012

Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Spirits in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the spirits industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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