Wine in Canada

Published by: Euromonitor International

Published: Jan. 1, 2008 - 52 Pages

Table of Contents

ALCOHOLIC DRINKS IN CANADA

Executive Summary

Most Alcohol Sectors Achieve Solid Gains, But Growth Hides Differences in Sustainability

Premium and Exotic Products Lead the Market

Buyouts “hollow Out” Canada’s Domestic Alcohol Industry

On-trade Sees Higher Sales of Spirits, But Beer Drags Due To Higher Prices

Consumption Will See Steady Per Capita Rates in Forecast Period

Key Trends and Developments

Changing Attitudes Regarding Alcohol’s Healthiness Help Boost Consumption, Particularly in Wine

the Mass Market Shifts Its Consumption From Beer To Wine

Canada’s Tastes Continue To Erode Their Distinctiveness in the Face of Globalisation

Premiumisation Continues To Push Sales Growth

Flavour Trends: Lighter, Simpler Flavours Dominate

Specialist Retailers

Summary 1 Leading Specialist Retailers 2006

Market Merger and Acquisition Activity

Summary 2 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 1 Selling Margin of a Typical Beer Brand 2007 - Labatt Blue

Table 2 Selling Margin of a Typical Imported Wine Brand 2007 - Wolf Blass Yellow Label 2006 Pinot Noir

Table 3 Selling Margin of a Typical Domestic Wine Brand 2007 - Jackson-Triggs 2003 Cabernet Franc

Table 4 Selling Margin of a Typical Imported Spirits Brand 2007 - Stolichnaya

Table 5 Selling Margin of a Typical Domestic Spirits Brand 2007 - Banff Ice

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Summary 3 Research Sources

LOCAL COMPANY PROFILES - CANADA

Andrew Peller Ltd

Strategic Direction

Key Facts

Summary 4 Andrew Peller Ltd: Key Facts

Summary 5 Andrew Peller Ltd: Operational Indicators

Company Background

Prodution

Competitive Positioning

Summary 6 Andrew Peller Ltd: Competitive Position 2006

Corby Distilleries Ltd

Strategic Direction

Key Facts

Summary 7 Corby Distilleries Ltd: Key Facts

Summary 8 Corby Distilleries Ltd: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 9 Corby Distilleries Ltd: Competitive Position 2006

Magnotta Winery Corp

Strategic Direction

Key Facts

Summary 10 Magnotta Winery Corp: Key Facts

Summary 11 Magnotta Winery Corp: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 12 Magnotta Winery Corp: Competitive Position 2006

Mielzynski Agencies Ltd, Peter

Strategic Direction

Key Facts

Summary 13 Peter Mielzynski Agencies Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 14 Peter Mielzynski Agencies Ltd: Competitive Position 2006

WINE IN CANADA

Headlines

Trends

Competitive Landscape

Prospects

Sector Background

Published Data Comparisons

Sector Data

Table 22 Sales of Wine by Subsector: Total Volume 2002-2007

Table 23 Sales of Wine by Subsector: Total Value 2002-2007

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still Red Wine by Quality Classification 2002-2007

Table 38 Sales of Still White Wine by Quality Classification 2002-2007

Table 39 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 40 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 41 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Value 2001-2006

Table 43 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 44 Wine Imports by Country of Origin: Total Value 2001-2006

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 47 Brand Shares of Still Light Grape Wine 2003-2006

Table 48 Company Shares of Champagne by National Brand Owner 2003-2006

Table 49 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 50 Brand Shares of Champagne 2003-2006

Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 53 Brand Shares of Other Sparkling Wine 2003-2006

Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 56 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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