Wine in Belgium

Published by: Euromonitor International

Published: Feb. 1, 2008 - 50 Pages

Table of Contents

ALCOHOLIC DRINKS IN BELGIUM

Executive Summary

Value of Alcoholic Drinks Growth Forges Ahead

Traditional Drinks Falling Out of Favour

Big Players Increase Their Sales Shares

Discounters and Convenience Stores Carve Out Bigger Share

Positive Outlook for Alcoholic Drinks in Belgium

Key Trends and Developments

Price Erosion Continues

Tastes Becoming Increasingly International

Health and Wellness Concerns Beginning To Bite

Private Label Continues Its Advance

Premiumisation Shaping the Market

Specialist Retailers

Market Merger and Acquisition Activity

Summary 1 Speculated Merger and Acquisition Activity 2006-2007

Market Background

Legislation

Taxation and Duty Levies

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007

Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007

Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007 - Jupiler

Table 4 Selling Margin of a Typical Imported Wine Brand 2007 - Jacob’s Creek

Table 5 Selling Margin of a Typical Imported Spirits Brand 2007 - J&B

Operating Environment

Market Indicators

Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007

Market Data

Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007

Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007

Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007

Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007

Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007

Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007

Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007

Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007

Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006

Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007

Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007

Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012

Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012

Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012

Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012

Definitions

Sources

Summary 2 Research Sources

LOCAL COMPANY PROFILES - BELGIUM

Alken Maes NV Sa, Brouweijen

Strategic Direction

Key Facts

Summary 3 Alken-Maes Brasseries SA, NV Brouwerijen: Key Facts

Summary 4 Alken-Maes Brasseries SA, NV Brouwerijen: Operational Indicators

Company Background

Prodution

Summary 5 Alken-Maes Brasseries SA, NV Brouwerijen: Production Statistics 2006

Competitive Positioning

Summary 6 Alken-Maes Brasseries SA, NV Brouwerijen: Competitive Position 2006

Bruggeman NV

Strategic Direction

Key Facts

Summary 7 Bruggeman NV: Key Facts

Summary 8 Bruggeman NV: Operational Indicators

Company Background

Production

Summary 9 Bruggeman NV: Production Statistics 2006

Competitive Positioning

Summary 10 Bruggeman NV: Competitive Position 2006

Delhaize 'le Lion' SA

Strategic Direction

Key Facts

Summary 11 Delhaize ‘Le Lion’ SA: Key Facts

Summary 12 Delhaize Belgium: Operational Indicators

Company Background

Production

Summary 13 Delhaize ‘Le Lion’ SA: Production Statistics 2006

Competitive Positioning

Summary 14 Delhaize ‘Le Lion’ SA: Competitive Position 2006

Duvel Moortgat NV

Strategic Direction

Key Facts

Summary 15 Duvel Moortgat NV: Key Facts

Summary 16 Duvel Moortgat NV: Operational Indicators

Company Background

Production

Summary 17 Duvel Moortgat NV: Production Statistics 2006

Competitive Positioning

Summary 18 Duvel Moortgat NV: Competitive Position 2006

Haacht NV Sa, Brouwerij

Strategic Direction

Key Facts

Summary 19 Haacht NV SA, Brouwerij: Key Facts

Summary 20 Haacht NV SA, Brouwerij: Operational Indicators

Company Background

Production

Summary 21 Haacht NV SA, Brouwerij: Production Statistics 2006

Competitive Positioning

Summary 22 Haacht NV SA, Brouwerij: Competitive Position 2006

Mcs NV SA

Strategic Direction

Key Facts

Summary 23 MCS NV SA: Key Facts

Summary 24 MCS NV SA: Operational Indicators

Company Background

Competitive Positioning

Summary 25 MCS NV SA: Competitive Position 2006

WINE IN BELGIUM

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 22 Sales of Wine by Subsector: Total Volume 2002-2007

Table 23 Sales of Wine by Subsector: Total Value 2002-2007

Table 24 Sales of Wine by Subsector: % Total Volume Growth 2002-2007

Table 25 Sales of Wine by Subsector: % Total Value Growth 2002-2007

Table 26 Sales of Wine by On-trade vs Off-trade split: Volume 2002-2007

Table 27 Sales of Wine by On-trade vs Off-trade split: Value 2002-2007

Table 28 Sales of Wine by On-trade vs Off-trade split: % Volume Growth 2002-2007

Table 29 Sales of Wine by On-trade vs Off-trade split: % Value Growth 2002-2007

Table 30 Volume Sales of Still Red Wine by Price Segment 2004-2007

Table 31 Volume Sales of Still White Wine by Price Segment 2004-2007

Table 32 Volume Sales of Still Rosé Wine by Price Segment 2004-2007

Table 33 Volume Sales of Other Sparkling Wine by Price Segment 2004-2007

Table 34 Sales of Still Red Wine by Grape/Varietal Type 2004-2007

Table 35 Sales of Still White Wine by Grape/Varietal Type 2004-2007

Table 36 Sales of Still Rosé Wine by Grape/Varietal Type 2004-2007

Table 37 Sales of Still Red Wine by Quality Classification 2002-2007

Table 38 Sales of Still White Wine by Quality Classification 2002-2007

Table 39 Sales of Still Rosé Wine by Quality Classification 2002-2007

Table 40 Wine Production, Imports and Exports: Total Volume 2001-2006

Table 41 Wine Exports by Country of Destination: Total Volume 2001-2006

Table 42 Wine Exports by Country of Destination: Total Value 2001-2006

Table 43 Wine Imports by Country of Origin: Total Volume 2001-2006

Table 44 Wine Imports by Country of Origin: Total Value 2001-2006

Table 45 Company Shares of Still Light Grape Wine by National Brand Owner 2002-2006

Table 46 Company Shares of Still Light Grape Wine by Global Brand Owner 2002-2006

Table 47 Brand Shares of Still Light Grape Wine 2003-2006

Table 48 Company Shares of Champagne by National Brand Owner 2003-2006

Table 49 Company Shares of Champagne by Global Brand Owner 2003-2006

Table 50 Brand Shares of Champagne 2003-2006

Table 51 Company Shares of Other Sparkling Wine by National Brand Owner 2002-2006

Table 52 Company Shares of Other Sparkling Wine by Global Brand Owner 2002-2006

Table 53 Brand Shares of Other Sparkling Wine 2003-2006

Table 54 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2003-2006

Table 55 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2003-2006

Table 56 Brand Shares of Fortified Wine and Vermouth 2003-2006

Table 57 Forecast Sales of Wine by Subsector: Total Volume 2007-2012

Table 58 Forecast Sales of Wine by Subsector: Total Value 2007-2012

Table 59 Forecast Sales of Wine by Subsector: % Total Volume Growth 2007-2012

Table 60 Forecast Sales of Wine by Subsector: % Total Value Growth 2007-2012

Abstract

Euromonitor International's Wine in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: still light grape wine (red, white, rosé), sparkling wine, fortified wine and vermouth and non-grape wine.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

• Get a detailed picture of the wine industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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