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Spirits in Australia

Published by: Euromonitor International

Published: Jan. 1, 2008 - 47 Pages


Table of Contents


ALCOHOLIC DRINKS IN AUSTRALIA


Executive Summary


Government Initiatives Fail To Curb Growth in Alcohol Consumption


Alcohol Content of Beer Reaches A New Low


Specialisation Diminishes in Favour of Total Beverage Perspective


the Many Ways To Market Are Becoming Fewer


Increased Consumer Repertoire Is the Keynote Heading Into the Forecast Period


Key Trends and Developments


Health Conscious Trend Extends To Alcoholic Drinks


Premiumisation Continues: Consumers Willing To Pay More for the Experience


Binge-drinking Continues With Female Binge-drinker Numbers on the Increase


Sponsorships Under Threat As Manufacturers Seek To Improve Financial Performance


Drinks Manufacturers Broaden Their Horizons


Specialist Retailers


Summary 1 Leading Specialist Retailers 2006


Market Merger and Acquisition Activity


Summary 2 Speculated Merger and Acquisition Activity 2006-2007


Market Background


Legislation


Taxation and Duty Levies


Table 1 Taxation and Duty Levies on Alcoholic Drinks 2007


Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2007


Table 3 Selling Margin of a Typical Domestically Produced Beer Brand 2007


Table 4 Selling Margin of a Typical Domestically Produced Wine Brand 2007


Table 5 Selling Margin of a Typical Imported Wine Brand 2007


Table 6 Selling Margin of a Typical Domestically Produced Spirits Brand 2007


Table 7 Selling Margin of a Typical Imported Spirits Brand 2007


Operating Environment


Market Indicators


Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2002-2007


Market Data


Table 9 Sales of Alcoholic Drinks by Sector: Total Volume 2002-2007


Table 10 Sales of Alcoholic Drinks by Sector: Total Value 2002-2007


Table 11 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2002-2007


Table 12 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2002-2007


Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Volume 2007


Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: Value 2007


Table 15 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Volume 2007


Table 16 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade split: % Value 2007


Table 17 Company Shares of Alcoholic Drinks by Global Brand Owner 2003-2006


Table 18 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2007


Table 19 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2007


Table 20 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2007-2012


Table 21 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2007-2012


Table 22 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2007-2012


Table 23 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2007-2012


Definitions


Summary 3 Research Sources


LOCAL COMPANY PROFILES - AUSTRALIA


Casella Wines Pty Ltd


Strategic Direction


Key Facts


Summary 4 Casella Wines Pty Ltd: Key Facts


Company Background


Production


Summary 5 Casella Wines Pty Ltd: Production Statistics 2006


Competitive Positioning


Summary 6 Casella Wines Pty Ltd: Competitive Position 2006


Coopers Brewery Ltd


Strategic Direction


Key Facts


Summary 7 Coopers Brewery Ltd: Key Facts


Summary 8 Coopers Brewery Ltd: Operational Indicators 2005


Company Background


Production


Summary 9 Coopers Brewery Ltd: Production Statistics 2006


Competitive Positioning


Summary 10 Coopers Brewery Ltd: Competitive Position 2006


Independent Distillers (aus) Pty Ltd


Strategic Direction


Key Facts


Summary 11 Independent Distillers (Aus) Pty Ltd: Key Facts


Company Background


Production


Summary 12 Independent Distillers (Australia) Pty Ltd: Production Statistics 2006


Competitive Positioning


Summary 13 Independent Distillers (Aus) Pty Ltd: Competitive Position 2006


Lion Nathan Australia Pty Ltd


Strategic Direction


Key Facts


Summary 14 Lion Nathan Australia Pty Ltd: Key Facts


Summary 15 Lion Nathan Australia Pty Ltd: Operational Indicators 2004-2006


Company Background


Production


Summary 16 Lion Nathan Australia Pty Ltd: Production Statistics 2006


Competitive Positioning


Summary 17 Lion Nathan Australia Pty Ltd: Competitive Position 2006


Mcguigan Simeon Wines Ltd


Strategic Direction


Key Facts


Summary 18 McGuigan Simeon Wines Ltd: Key Facts


Summary 19 McGuigan Simeon Wines Ltd: Operational Indicators 2004-2006


Company Background


Production


Summary 20 McGuigan Simeon Wines Ltd: Production Statistics 2006


Competitive Positioning


Summary 21 McGuigan Simeon Wines Ltd: Competitive Position 2006


SPIRITS IN AUSTRALIA


Headlines


Trends


Production, Imports and Exports


Competitive Landscape


Prospects


Sector Background


Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology


Summary 22 Benchmark Brands - Australia


Published Data Comparisons


Sector Data


Table 24 Sales of Spirits by Subsector: Total Volume 2002-2007


Table 25 Sales of Spirits by Subsector: Total Value 2002-2007


Table 26 Sales of Spirits by Subsector: % Total Volume Growth 2002-2007


Table 27 Sales of Spirits by Subsector: % Total Value Growth 2002-2007


Table 28 Sales of Spirits by On-trade vs Off-trade split: Volume 2002-2007


Table 29 Sales of Spirits by On-trade vs Off-trade split: Value 2002-2007


Table 30 Sales of Spirits by On-trade vs Off-trade split: % Volume Growth 2002-2007


Table 31 Sales of Spirits by On-trade vs Off-trade split: % Value Growth 2002-2007


Table 32 Sales of Blended Scotch Whisky by Premium/Super-premium Split 2004-2007


Table 33 Sales of Gin by Premium/Super-premium Split 2004-2007


Table 34 Sales of Vodka by Premium/Super-premium Split 2004-2007


Table 35 Sales of Flavoured vs Non-flavoured Vodka 2004-2007


Table 36 Spirits Production, Imports and Exports: Total Volume 2001-2006


Table 37 Whisk(e)y Production, Imports and Exports: Total Volume 2001-2006


Table 38 Brandy & Cognac Production, Imports and Exports: Total Volume 2001-2006


Table 39 Vodka Production, Imports and Exports: Total Volume 2001-2006


Table 40 Gin Production, Imports and Exports: Total Volume 2001-2006


Table 41 Rum Production, Imports and Exports: Total Volume 2001-2006


Table 42 Liqueurs Production: Total Volume 2001-2006


Table 43 Company Shares of Spirits by National Brand Owner 2002-2006


Table 44 Company Shares of Spirits by Global Brand Owner 2002-2006


Table 45 Brand Shares of Spirits 2003-2006


Table 46 Forecast Sales of Spirits by Subsector: Total Volume 2007-2012


Table 47 Forecast Sales of Spirits by Subsector: Total Value 2007-2012


Table 48 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2007-2012


Table 49 Forecast Sales of Spirits by Subsector: % Total Value Growth 2007-2012


Abstract

Euromonitor International's Spirits in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequilla and liqueurs.

Data coverage: market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?
  • Get a detailed picture of the spirits industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.


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