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Nigeria Food and Drink Report Q2 2008

Published by: Business Monitor International

Published: Apr. 18, 2008 - 39 Pages


Table of Contents


Executive Summary
Business Environment
Nigeria’s Business Environment Rating
Table: Global Food & Drink Business Environment Ratings
SWOT Analysis
Mass Grocery Retail
Nigeria Mass Grocery Retail Industry SWOT
Food and Drink
Nigeria Food And Drink Industry SWOT
Macroeconomic Outlook
Table: Nigeria - Economic Activity
Retail
Industry Forecast Scenario
Table: Nigeria Grocery Retail Sales Value By Format (US$bn) - Historical Data & Forecasts
Market Overview
Table: Nigeria Grocery Retail Sales Value By Format - Estimated Historical Data (US$bn)
Food And Drink
Industry Forecast Scenario
Food
Table: Food Consumption Indicators - Historical Data & Forecasts
Table: Nigeria Food, Drink & Tobacco Trade Indicators (US$mn) - Historical Data & Forecasts
Industry Developments
Food
Drink
Market Overview
Food
Table: Nigeria’s Major Agricultural Commodities, 2005 Estimates*
Drink
Tobacco
Industry Developments
Market Overview
Competitive Landscape
Key Players
Food and Drink
Table: Key Players In Nigeria’s Food And Drink Sector, 2006
Company Analysis
Retail
Park ‘n’ Shop
Food
Cadbury Nigeria
Nestlé Nigeria
Drink
Guinness Nigeria
Nigeria Breweries (NB)
Food & Drink Ratings Appendix
Introduction: Revised Methodology
Ratings Overview
Ratings System
Indicators
Table: Limits of Potential Returns
Table: Risks to Realisation of Potential Returns
Weighting
Table: Weighting
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Retail Industry
Sources


Abstract

The local food and drink production industry in Nigeria continues to develop as international operators
are slowly increasing local investments, as discussed in BMI’s recently published Nigeria Food & Drink
Report for Q208. In March America’s Corn Production International announced that it will construct a
sweetener factory in the country at a cost of US$3.4bn. The company specialises in the production of
sweeteners for the Coca-Cola Company and will use cassava as a raw material for the production of
sweeteners, which will be used in the production of soft drinks and various other food products. Nigeria is
the world’s largest cassava producer, with the most advanced cassava transformation facilities in Africa.
Throughout the African continent, cassava is gradually being transformed from a famine-reserve
commodity and rural food staple to a cash crop for urban consumption. General Manager Michael
Frieseman said that the establishment of a local production plant will reduce the cost of importing their
products from the US and would facilitate the boosting of local production of cassava, going on to say
that local farmers would also benefit, for the company will introduce new technology in the processing
and storage of cassava.


Cassava is not the only local Nigerian crop receiving attention from international investors. Due to rising
global barley costs (which is used in the production of beer), the expense of importing this to Africa, and
a Nigerian government ban on the import of malt barley in the early 1990s, both Heineken and Guinness
began experimenting with locally grown sorghum for their beers, which benefits from being a hardy grain
that can survive in poor soil conditions. More recently, Diageo and Heineken have begun to co-operate,
alongside the European Co-operative for Rural Development, on a five-year project to encourage farmers
to grow sorghum in Ghana and Sierra Leone and show them that there are long-term growth opportunities
for this crop. Both companies saw this as an opportunity to develop local sources for agricultural
products, make local sourcing more reliable, and help communities to develop. As shipping and
commodity costs have continued to rise, what started off as an act of corporate social responsibility has
actually turned out to make very good business sense as well.


Such investments into the local industry are desperately needed, not only to support farmers, but also to
improve Nigeria’s operating environment as a whole. However, many companies are hesitant to invest,
and rightly so, given the country’s reputation for rampant corruption. Although the government has
supposedly made fighting corruption and improving the business environment a priority, for every two
steps forward, there appears to be one step back, and going forward we are cautious regarding the
reporting process. However, on a more positive note, physical infrastructure should see improvement over
the years ahead as the government's development strategy, which places a significant emphasis on
national infrastructure investment, goes forward, which will certainly benefit the food and drink sector.


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