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Iran Autos Report Q2 2008

Published by: Business Monitor International

Published: Apr. 18, 2008 - 64 Pages


Table of Contents


Executive Summary
SWOT Analysis
Iran Automotive Sector SWOT
Iran Economic SWOT
Iran Business Environment SWOT
MEA Regional Case Study: Chinese Brands In The Middle East And Africa
Jordan
South Africa
GCC
Iran
Israel
Outlook
Business Environment Rankings
Table: Middle East And Africa Business Environment Ranking
Economics - Long-Term Risk
Politics - Long-Term Risk
CBU Output Growth
Vehicle Ownership/Penetration Potential
Regulation
Competitive Environment
Industry Forecast Sce18
Production And Sales
Table: Iran Autos Sector - Historical Data And Forecasts
Trade
Table: Iran Automotive Sector Historical Data And Forec
Macroeconomic Forecast Scenario
Table: Iran Economic Activity
Competitive Landscape
New Fuel Technologies
Quality Control
Trade Sanctions And The Iranian Car Industry
Privatisation
Industry Developments
Iran Khodro’s Foreign Production
Table: Samand’s Overseas Reach
Commercial Vehicles
Table: Commercial Vehicle Production, Share Of Production By Segment And Manufacturer (%)
Suppliers
Regulation
Table: Key Players In Iranian Autos Sector (market share, %)
Company Monitor
Regional Case Study: Nissan
Production
Table: Nissan Production Facilities In The Middle East And Africa
Sales
Table: Nissan Marketing Operations In The Middle East And Africa
Company Profiles
Iran Khodro
SAIPA
Pars Khodro
Iran Khodro Diesel
SAIPA Diesel
Zamyad
BMI Forecast Modelling
How We Generate Our Industry Forecasts
Automobile Industry
Sources


Abstract

Iran’s automotive sector is being plunged into uncertainty due to Tehran’s cool relations with Western
governments, threatening the future of the industry, according to BMI’s latest Iran Automotives Report.
Iranian politicians announced in February 2008 that they were prepared to cut all economic ties with
France in response to Paris’s alleged ‘hard line against’ the Iranian government, threatening an end to
carmaker Iran Khodro’s relationship with French autos majors. Peugeot and, more recently, Renault
have provided the basis for the Iranian carmaker’s development in recent years. Iran Khodro’s flagship
Samand model is based on the Peugeot 405 platform. Iran Khodro manufactures the 206 model as well as
the Tondar, which is based on Renault’s budget Logan model.


Iran imports over EUR1bn of automotive parts every year from France. BMI expects any cut in ties to be
temporary, although it will severely damage investor relations in the automotive industry. We believe the
threats to the link between Iran Khodro and its French partners are likely to be resisted vigorously by the
Iranian firm’s management and its allies in parliament. But even the threat of Iranian sanctions against
France will act as a deterrent to future licensing and will dash industry bosses’ hopes of privatisation.
Added to this is the continuing threat of sanctions on Iran, particularly the possibility of full
implementation of unilateral US sanctions. The US government could theoretically cause significant
problems for European firms with a presence in Iran, but has yet to move against Peugeot or Renault. The
impact of sanctions, applied by or against Iran, would hold back technological advances in Iranian
automotive manufacturing and limit Iran’s ambition to expand its car export market. An end to foreign
involvement could lead to a serious set-back for the future of Iranian carmakers.


Any sanctions that severely undermine the Iranian economy will have an impact on consumer demand,
potentially leading to a fall in sales. According to BMI calculations, if annual private consumption and
gross fixed capital-formation growth - of 6% and 8% respectively - fell by 50% in reaction to a sanctions
regime, our GDP growth would more than half, causing automotive sales growth to fall by a similar
amount.


BMI expects overall automotive industry growth of 10.7% by the end of the 2007-2008 Iranian year, with
output at 1.14mn units. Growth is encouraged by new model launches, notably new Samand variants and
the Tondar-90, which is the name of the Iranian-manufactured budget Renault Logan model. The Samand
is enjoying some success in foreign markets and is particularly attractive to emerging markets due to its
affordability, which could give it a strong foothold in the fast-growing Eastern European and
Commonwealth of Independent States (CIS) markets.


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