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Published by: Business Monitor International
Published: Apr. 18, 2008 - 67 Pages
Table of Contents
- Executive Summary
- Business Environment
- Regional Food & Drink Business Environment Ratings
- Table: Latin America Food & Drink Business Environment Ratings - Q208
- Colombia’s Food & Drink Business Environment Rating
- Table: Colombia’s Global Food & Drink Business Environment Ratings Peer Group
- SWOT Analysis
- Mass Grocery Retail
- Colombia Mass Grocery Retail Industry SWOT
- Food And Drink
- Colombia Food And Drink Industry SWOT
- Macroeconomic Outlook
- Table: Economic Activity
- Retail
- Industry Forecast Scenario
- Table: Colombia Mass Grocery Retail - Value Sales By Format (US$bn) - Historical Data & Forecasts
- Table: Sales Breakdown By Retail Format Type
- Industry Developments
- Market Overview
- Table: Structure Of Colombia's Mass Grocery Retail Market By Estimated Number Of Outlets
- Table: Structure Of Colombia's Mass Grocery Retail Market - Sales By Format (US$bn)
- Table: Average Annual Sales Value By Format - 2006
- Food And Drink
- Regional Overview: Confectionery In Latin America
- Table: Latin American Confectionery Producers Ranked Among The World's 100, 2006
- Industry Forecast Scenario
- Food
- Table: Colombia Food Consumption Indicators - Historical Data & Forecasts
- Table: Value/Volume Sales Of Selected Food Sub-Sectors - Historical Data & Forecasts
- Table: Food, Drink And Tobacco Trade Indicators (US$m 31
- Drink
- Table: Colombia Beverage Sectors - Value/Volume Sales, Historical Data & Forecasts
- Industry Developments
- Food
- Drink
- Market Overview
- Food
- Agriculture
- Table: Colombia Dairy Industry Data (‘000 Tonnes, Unless Stated)
- Table: Colombia Agricultural Sub-Sector Production Data
- Drink
- Tobacco
- Industry Forecast Scenario
- Table: Cigarette Value/Volume Sales - Historical Data & Forecasts
- Market Overview
- Competitive Landscape
- Key Players
- Mass Grocery Retail
- Table: Key Players In Colombia's Mass Grocery Retail Market
- Food And Drink
- Table: Key Players In Colombia's Food & Drink Sector
- Regional Company Case Studies
- Food: Grupo Bimbo In Latin America
- Table: Grupo Bimbo - Net Sales 2005 vs. 2006 (US$ mn)
- Table: Grupo Bimbo - Divisions
- Table: Grupo Bimbo - Plants & Brands In Latin America
- Food: Bunge Ltd In Latin America
- Table: Bunge Ltd, Net Sales To External Customers By Operating Segment, 2004-2006 (US$ mn)
- Table: Bunge Ltd, Latin American Operations
- Company Analysis
- Agriculture
- C.I. Union de Bananeros de Uraba, SA (Uniban)
- Food
- Alianza Team (Tecnologia Empresarial de Alimentos SA)
- Nacional de Chocolates
- Drink
- Postóbon
- Grupo Empresarial Bavaria
- Mass Grocery Retail
- Almacenes Exito
- Olímpica
- Food & Drink Ratings Appendix
- Introduction: Revised Methodology
- Ratings Overview
- Ratings System
- Indicators
- Limits Of Potential Returns
- Risks To Realisation Of Potential Returns
- Weighting
- Weighting
- BMI Forecast Modelling
- How We Generate Our Industry Forecasts
- Retail Industry
- Sources
AbstractIn the past 12 months, several food producers have been investing in Colombia to tap the growing
demand for ‘indulgence’ products that are not generally regarded as essential, such as chocolate, ice
cream, yoghurt and coffee. This demand has been generated by steady economic growth and falling
unemployment which has pushed up disposable incomes. This, along with the improving security
situation, has made Colombia an increasingly attractive place for international investors such as Danone
and Nestlé. Local firms such as Grupo Nacional de Chocolates and Alpina are also keen to capitalise on
this rising demand and investing significant funds to increase capacity.
The Colombian economy is growing steadily, thanks to sound fiscal policies that do not pursue short-term
growth at the expense of stability. BMI is expecting this growth to continue, albeit at a slightly more
modest rate, with GDP growth of 4.78% forecast for 2008 and 4.41% for 2009. Thanks to improvements
in the security situation and a drop in guerrilla-related violence, the country is also becoming a less risky
place to invest. However, the bombing of a Nestlé owned dairy plant by leftist rebels in January 2007
highlights the fact that significant risks remain when operating in certain parts of the country.
French firm Danone entered Colombia in March 2007, launching a joint venture with local dairy firm
Alqueria. The two firms have already invested US$20mn in a yoghurt factory on the outskirts of Bogota
and recently announced they will invest EUR100mn in Colombia in the next 10 years. Danone’s branded
dairy products, which gnerally sell at a premium price, may have struggled to find a market just a few
years ago when consumer confidence was low. With this significant investment, Danone is signalling that
it believes many Colombians are now willing to pay for premium branded products and that this demand
is only likely to increase in the future.
Another firm benefiting from this trend is Colombia based Grupo Nacional de Chocolates, whose
products include confectionery, coffee, biscuits and ice cream. The rise in demand for indulgence
products has seen the firm’s profits increase by 150% in the last five years, and the firm estimates that
total consumption of its products increased by 13% in the first seven months of 2007. To keep up with
this rising demand, the firm has announced plans to invest a further US$250mn by 2009 to raise
production capacity with the majority of this investment going towards expanding the firm’s meat,
biscuits, chocolate and ice cream plants.
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