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Ukraine Autos Report Q2 2008

Published by: Business Monitor International

Published: Apr. 18, 2008 - 46 Pages


Table of Contents


Executive Summary
SWOT Analysis
Ukraine Auto Industry SWOT
Ukraine Economic SWOT
Regional Overview: Post-Daewoo Success
Business Environment Rankings
Table: Central And Eastern Europe Business Environment Ranking
Ukraine - Business Environment Ranking
Limits of Potential Returns
Risks to Realisation of Potential Returns
Industry Forecast
Production and Sales
Ukraine Autos Sector - Historical Data And Forecasts
Economic Contribution
Table: Ukraine Autos Sector - Historical Data And Forecasts
Macroeconomic Forecast Scenario
Table: Ukraine - Economic Activity
Competitive Landscape
Market Overview
WTO Accession and the Car Market
‘Grey’ Market
Table: Proportion of “grey” sales by marquee, Jan-Sep 2007
Manufacturing
Commercial Vehicles
Table: Commercial Vehicle Production In Ukraine
Regulatory Developments
Company Monitor: Ford
Regional Case Study: Ford
Sales
Table: Ford passenger car sales by market, Central and Eastern Europe, 2007
Production
Company Profiles
Lutsk Automotive Plant (LuAZ), Bogdan Corporation
AvtoZAZ
Eurocar
AvtoKrAZ
BMI Forecast Modelling
Automobile Industry
Sources


Abstract

Ukraine’s car market exceeded all expectations in 2007, with new car sales rising by 46.1% year-on-year
(y-o-y) to around 542,000 units, but BMI’s latest Ukraine Automotives Report forecasts a moderation in
car sales growth in 2008 as the market approaches its potential and household consumption growth
declines.


AvtoVAZ led sales with a 21.7% market share, followed by Chevrolet on 9.3%. Chevrolet sales
exceeded Daewoo sales, estimated at 9.0% of the total. The Ukrainian automotive industry also showed
exceptional growth in both sales and output in 2007, according to figures published in early 2008. In
2007, Ukraine’s largest car manufacturer AvtoZAZ increased production by 46.2% to 282,310 units.
With the Ukrainian economy forecast to grow at an annual average of 5.2% through to 2012, the car
market is likely to remain buoyant, although a repeat of the growth seen in 2007 is unlikely. Household
consumption is one of the key drivers of growth. We expect household consumption growth of 18.5% in
2007, which prompts us to forecast a moderation in car sales growth to a still impressive 35% in 2008.
BMI forecasts that from 2009 car sales growth is likely to drop to around 8.0% per annum to reach
995,470 units in 2012. Meanwhile, the commercial vehicles market is set to grow in the region of 9-11%
on average throughout the forecast period to reach 60,475 units by 2012, with the total automotive market
reaching 1.06mn units, an increase of more than 80% over 2007 levels.


Over the next five years, the Ukrainian car market will be influenced by three main factors: income
growth, the exchange rate and loan rates. Any further appreciation of the euro to the US dollar will price
European manufacturers out of the market, with Skoda already edging into the medium-price range on
the local market. An appreciation of the euro could increase costs and put pressure on AvtoZAZ to raise
prices, particularly if the Polish zloty is pegged to the euro, while a fall in the value of the euro could see
Ukrainian-made cars losing price competitiveness on the EU market. Ukrainian production growth,
therefore, depends on integration with the EU market and exchange-rate stability.


Ukraine is set to join the World Trade Organisation (WTO) in 2008, a move that is set to have a major
impact on the country’s car market. The trade arrangements could significantly boost Ukrainian
automotive manufacturers’ exports, giving them an advantage over their Russian peers for the limited
period in which Russia continues to negotiate its membership terms with the organisation. Improved
access to export markets could also unlock greater volumes of private sector investments into the
automotive sector, although the new trade arrangements will raise the price of Russian car imports which
represent the largest section of the market.


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