2008 North American Consumer Mobile Communications Outlook

Published by: Frost & Sullivan

Published: Apr. 20, 2008

Table of Contents

1 NORTH AMERICAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK

Introduction and 2007 Overview

2007 Overview

2008 Outlook

Strong Performance of Mobile Data Services

Overall Decrease in Subscriber Additions

Growth of Off-portal Mobile Content and Services

Rapid Adoption of Mobile Social Networking Services

Mobile Banking and Mobile Payments

Location-based and Location-enhanced Services

Fixed-Mobile Substitution and Convergence

2 U.S. CONSUMER MOBILE COMMUNICATIONS OUTLOOK

Introduction and 2007 Overview

2007 Overview

2008 Outlook

Increasing Coverage and Penetration of 3G Services

Mobile WiMAX

Continued Increase in Mobile Data Usage

Slowing Subscriber Additions

Ongoing Growth of Off-deck Services (and Verizon Wireless' Open Network Strategy)

Flat Rate Plans

Mobile Advertising and Mobile Search

Mobile Banking and Mobile Payments

Mobile Social Networking

3 CANADIAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK

Introduction and 2007 Overview

2007 Overview

2008 Outlook

Increasing Coverage and Penetration of 3G Services

Strong Performance of Mobile Data Services

Possible Entry of New Market Participants

Mobile Search and Advertising and Mobile Social Networking

Increase in the Uptake of Off-deck Mobile Content and Services

Continued Strong Performance of Mobile Messaging

Abstract

Every year, Frost & Sullivan publishes a study that examines the major trends in the North American mobile communications markets. The research deliverable presents major highlights of the year gone by, and lists the expected trends for the next 12 months. The consumer outlook is focused on mobile consumer applications, and is accompanied by a companion study on the North American enterprise mobile communications markets.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.