Web 2.0 Server and Push Technology Market Shares, Strategies, and Forecasts, 2008 to 2014 : Market Research Report

Web 2.0 Server and Push Technology Market Shares, Strategies, and Forecasts, 2008 to 2014

Published: Apr. 1, 2008 - 228 Pages

WEB 2.0 SERVERS EXECUTIVE SUMMARY: Web 2.0 Implements Push Technology; Web 2.0 Networking Heuristics Value; Web 2.0 Server Market Driving Forces; Web 2.0 Server Market Shares; Web 2.0 Server Forecasts
1. WEB 2.0 SERVERS MARKET DESCRIPTION AND MARKET DYNAMICS: 1.1 Web 2.0 Internet Scale Mainstream Applications; 1.2 Core Competencies of Web 2.0; 1.3 Web 2.0 Next Generation Applications; 1.4 Web 2.0 Impact On Business Environment; 1.5 Blogging; 1.6 Web 2.0 Driven By Data; 1.7 Web 2.0 Advertising Business; 1.8 Scientific Collaboration Using Web 2.0
2. WEB 2.0 SERVERS MARKET SHARES AND FORECASTS: 2.1 Advertising Revenue Drives Web 2.0; 2.2 Web 2.0 Server Market Shares; 2.3 x86 Market Shares 2007; 2.4 Web 2.0 Server Forecasts
3. WEB 2.0 SERVERS DESCRIPTION: 3.1 Sun Web 2.0 Internet; 3.2 IBM Web 2.0; 3.3 HP Web 2.0; 3.4 Dell 3-19; 3.5 Intel® Web 2.0 Technology Development; 3.6 AMD 3-26; 3.7 Google; 3.8 Microsoft Platform Approach Instead of Application
4. WEB 2.0 IMPLEMENTATIONS AND TECHNOLOGY: 4.1 Google Scale Mainstream Applications Gmail and Google Maps; 4.2 eBay Infrastructure; 4.3 Microsoft .Net Defines Reusable Modules Dynamically; 4.4 IBM® WebSphere® Application Server Feature Pack for Web 2.0 4-30; 4.5 Facebook; 4.6 MySpace; 4.7 Reunion; 4.8 Software Release Cycle; 4.9 iTunes and TiVo
5. WEB 2.0 SERVERS COMPANY PROFILES: 5.1 DoubleClick vs. Overture and AdSense; 5.2 Facebook; 5.3 FortiusOne; 5.4 Fujitsu; 5.5 Google; 5.6 Hewlett Packard; 5.7 IBM 5-28; 5.8 MySpace; 5.9 Postful; 5.10 Reunion; 5.11 SearchForce; 5.12 Sun Microsystems; 5.13 Yahoo
List of Tables and Figures: Table ES-1; Web 2.0 Market Driving Forces; Table ES-1 (Continued); Web 2.0 Market Driving Forces; Figure ES-2; Worldwide Web 2.0 Low End x86 Server Shipments; Market Shares, Dollars, 2007; Figure ES-3; Worldwide Web 2.0 Small Server Shipments; Market Forecasts, Dollars, 2008-2014; Table 1-1; Harnessing Collective Intelligence; Table 1-2; Web 2.0 Next Generation Applications Providers; Table 1-3; Web 2.0 Web Space Characteristics; Table 1-4; Web 2.0 Next Generation Applications; Table 1-5; Web 2.0 Next Generation Functions; Table 1-6; Mashup Market Opportunity; Table 1-7; Web 2.0 Internet Examples; Table 1-7 (Continued); Web 2.0 Internet Examples; Table 2-1; Web 2.0 Market Driving Forces; Table 2-1 (Continued); Web 2.0 Market Driving Forces; Table 2-2; Web 2.0 Ajax Technology Functions; Figure 2-3; Worldwide Web 2.0 x86 Server With Onboard Storage Shipments; Vendor and Internal Purchase Market Shares, Dollars, 2007; Table 2-4; Worldwide Web 2.0 x86 Server With On Board Storage; Vendor and Internal Purchase Shipments, Market Shares,; Dollars, 2007; Table 2-5; Worldwide Web 2.0 x86 Server With On Board Storage; Vendor and Internal Purchase Shipments, Market Shares,; Units, 2007; Table 2-6; Worldwide Web 2.0 x86 Server With On Board Storage; Vendor and Internal Purchase Shipments, Market Shares,; Units, 2007; Table 2-7; Worldwide Low End x86 Server Shipments, Market Shares,; Dollars, 2007; Table 2-8; Worldwide Low End x86 Server Shipments, Market Shares,; Units, 2007; Table 2-9; Worldwide Low End x86 Server Shipments, Market Shares,; Units, 2007; Table 2-10; Worldwide Web 2.0 Low End x86 Integrated Storage Server; Shipments, Market Shares, Units, 2007; Figure 2-11; Worldwide Web 2.0 Server and Low End x86 Server With; On Board Storage Market Forecasts, Dollars, 2008-2014; Table 2-12; Worldwide Web 2.0 Server and Low End x86 Server; With On Board Storage Market Forecasts, Dollars, 2008-2014; Table 2-13; Worldwide x86 Server and On Board Dual Processor and; Quad Processor Market Forecasts, Dollars, 2008-2014; Figure 2-14; WinterGreen Research ROI Google Server Electricity Analysis; Figure 2-15; WinterGreen Research Google Server Air Conditioning; and Total Electricity Analysis; Table 3-1; Sun Web 2.0 Internet Positioning; Figure 3-2; IBM2.0 iDataPlex; Table 3-3; HP Web 2.0 SDP 2.0's Portfolio Of Solutions; Table 3-3 (Continued); HP Web 2.0 SDP 2.0's Portfolio Of Solutions; Table 3-4; Hewlett Packard Web 2.0 Server Positioning; Table 3-5; Hewlett Packard Web 2.0 Server Applications; Table 3-6; HP SIP Solution Benefits; Figure 3-7; Dell f5 Web 2.0 Server; Table 3-8; Dell PowerEdge 1950 III Server; Table 3-9; Intel Web 2.0 applications Design Support; Table 3-10; Intel Web 2.0 TDK Developer Functions; Table 3-11; Intel Web 2.0 Software Key Features; Table 4-1; Google Use of Ajax Technology; Table 4-2; WinterGreen Research Server Energy Costs; for 14 Servers with 3 Processors; Figure 4-2; Google Dynamic Architecture; Figure 4-4; Repository Data Structure; Figure 4-5; EBay Architecture; Table 4-6; Microsoft .Net Defines Reusable Modules; Figure 4-7; MegaData Center Capital Expenditures; Figure 4-8; Microsoft .NET assemblies:; Figure 4-9; Microsoft Architecture Dynamic Modular Processing; Figure 4-10; Steps To Deploy IBM WebSphere Application Server; Using A Virtual Image Template; Figure 4-11; WebSphere Application Server Network Deployment; Installation And Configuration Steps; Figure 4-12; IBM Web Architecture; Table 4-13; Facebook Description. 2007 to April 2008; Table 4-13 (Continued); Facebook Description. 2007 to April 2008; Table 4-13 (Continued); Facebook Description. 2007 to April 2008; Table 4-14; MySpace Metrics; Table 4-14 (Continued); MySpace Metrics; Table 4-15; Reunion Metrics; Figure 5-1; Fujitsu Server Innovation; Table 5-2; Fujitsu Server Positioning; Table 5-3; Fujitsu Servers; Table 5-4; Google Advertising Positioning; Table 5-5; HP Systinet SOA Center Components Key Capabilities; Table 5-6; Yahoo Search Offerings

Abstract

Advertising budgets have not been directly connected to the computer and technology before the Web 2.0 companies started attracting advertising dollars. The massive reach of Google has attracted to advertising dollars into the computer industry. Even thought the proportion of total advertising spending on Internet advertising is relatively low, the impact on the computer industry is large.

It promises to get larger. The Internet advertising can be highly targeted and get to consumers when they are about to make a purchase decision. The advertiser has very granular control over the advertising spend. If the aim is to fill up hotel rooms, the advertiser can pull the ad as soon as the rooms are full. The advertising budgets are large and as automated process and the Internet begin to attract advertising, this represents significant opportunity for the computer industry.

Web 2.0 vendors include Google who built their own server machines and this market activity is noted in the context of discussing the major server vendors and significant Web 2.0 companies. Web 2.0 accounts for in the other category for revenue and noted directly in the unit analysis.

Web 2.0 implements push technology. Part of what makes Web 2.0 interesting is push technology. Push technology is the essence of services oriented architecture. SOA is interesting because it decouples functionality and permits enterprises to implement code in flexible ways. Push technology is useful for both consumer social networking applications and enterprise applications because it provides an efficient way to implement services.

Web 2.0 is a technology that is used to collect revenue from the Internet. But it goes beyond that. Web 2.0 companies have been able to add value to existing data by indexing data according to demand and packing data in new ways adding value to the data that goes beyond what the original creators intended. Services are a significant aspect of SOA and of Web 2.0.

SOA benefits relate to achieving reuse of code and flexible response to changing market conditions. Extending the benefits of SOA beyond the enterprise relates to providing the ability to exchange data between partners, suppliers, distributors, and customers. SOA facilitates integration beyond the enterprise—between a company and its partners and customers. A business-to-business (B2B) infrastructure based on a SOA approach lowers development costs. It delivers value chain economies and reduces project risks.

IBM is the defacto industry standard market leader in SOA. IBM dominates SOA with 64% of the market, the rest of market is divided between 12 other participants with measurable market share, none of whom have even been able to garner as much as 8% of the market. IBM dominates the SOA infrastructure markets with more than half of the market because it has the infrastructure offering that can be used to achieve integration in a heterogeneous IT environment and solid services support to permit the large enterprises to change their business model.

The markets for Web 2.0 servers show steady growth due to the increased need for social networking, intelligent presentation of data, and video sharing. Web 2.0 promises to support collaboration on a personal and enterprise level. This provides an advantage to IBM with its new product cycle and its highly evolved collaborative software initiatives.

Web 2.0 server markets forecasts relate to the development of advertising on-line and collaboration tools. Markets at $2.4 billion in 2007 are expected to be at $6.1 billion 2014.

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Web 2.0 Server and Push Technology Market Shares, Strategies, and Forecasts, 2008 to 2014

Table of Contents

Abstract