Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

The Licensing Letter Licensing Metrics Report

Published by: EPM Communications Inc

Published: Apr. 1, 2008 - 33 Pages


Table of Contents


EXECUTIVE SUMMARY

INTRODUCTION

How to Use the Report

Who Should Use this Report

Purpose of the Metrics

Methodology

SECTION I: FINANCIAL METRICS

Royalty Income

Royalty Income Over Time

Royalty Income versus Guarantees

Royalty Income versus Forecast Royalties

Sales

Sales Over Time

Actual Sales versus Sales Guarantees

Net Income

Impact of Licensing Program on Core Brand

Core Brand's Sales Lift at Retail

Advertising

Trade Shows

Public Relations

Value of Merchandising, Fixtures, Signage

Common Marketing Funds

Incremental Brand Value to the Retailer (Retailer Margin)

Margin per SKU

Blended versus Core Product Sales

Licensor's Operating Profit

SECTION II: BRAND EXPOSURE AND IMPRESSIONS

Retail Exposure

Doors

Traffic

In-Store Visibility

Unit Sell-In/SKU Placement

Total In-Store Impressions/Visibility

Impressions After Purchase

Life Cycle Calculation

Average Usage

Additional Impressions

Total Impressions (Post-Purchase)

Impressions from Advertising and Publicity

Consumer Advertising

Magazines

Television

Online Advertising

Newspaper FSIs

Total Impressions from Consumer Advertising

Trade Advertising

Category Share of Voice

Public Relations

Other Means of Generating Impressions

Online

Trade Shows

Consumer Shows and Events

Totaling Consumer Impressions

SECTION III: BRAND VALUE AND CONSUMER RELATIONSHIPS

Consumer Feedback

Brand Alignment

Stage-Gate Innovation Process (Go/No-Go Decision Tree)

2x2 Matrix

Concentric Circles Model

Competitive Positioning

Brand-Consumer Relationship

Brand Resonance

Incremental Brand Recall and Affinity

Brand Protection

Relationship Marketing

APPLYING WHAT YOU'VE LEARNED

SURVEY RESULTS

GLOSSARY

ABOUT THE AUTHORS

Abstract

Licensing Metrics, the breakthrough new report from the publishers of The Licensing Letter, will show you how to:
  • set realistic objectives that will help you manage the expectations of your licensing partners and C-level bosses
  • build an iron-clad case for your existing licensing program
  • secure buy-in for your new licensing initiatives.
Based on the contributions of scores of senior executives in all sectors of the licensing community, this first-ever folio of today’s most frequently used licensing metrics will give you the bottom-line numbers and convincing “talking points” needed to tell a compelling profit story about your licensing program.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report

Price and Delivery Options
See related reports or call the number above for help from a research specialist.


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008