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Navigating Licensing Opportunities in India & China

Published by: EPM Communications Inc

Published: Jun. 1, 2007 - 30 Pages


Table of Contents


Executive Summary

Exhibit 1: Worldwide Retail Sales Of Licensed Merchandise, By Territory, 2006

Major Growth Opportunity

Retail Reorganization



Part 1 - China

Introduction

Exhibit 2: Retail Sales Of Licensed Merchandise, 2002-2006

Exhibit 3: Annual Growth Of Retail Sales Of Licensed Merchandise, China, 2002-2006

Exhibit 4: Snapshot Of China

Exhibit 5: China's Gross Domestic Product, 2000-2007

Broadening To Smaller Cities

Licensing Activity

Exhibit 6: Primary Promotional Selling Seasons, Children's Licensed Products, China

Brands From Abroad

Sports On The Rise

Counterfeiting And Piracy

Retail

Multinationals' Strong Foothold

Exhibit 7: Top Retailers In China, 2006

Exhibit 8: Top Foreign Retailers In China, 2006

Media And Communications

Film

Home Video/DVD

TV - Broadcast, Cable And Satellite

Publishing

Internet And Mobile

Location-Based Entertainment



Part 2 - India

Introduction

Exhibit 9: Snapshot Of India

Exhibit 10: India's Gross Domestic Product, 2000-2007

Bullish Projections, Daunting Challenges

The Language Issue

Licensing Activity

Exhibit 11: Primary Promotional Selling Seasons, Children's Licensed Products, India

The Target Market
Little Licensing Of Indian Properties

The Learning Curve

Retail

Major Domestic Players

Moving Beyond The Biggest Cities

Media And Communications

Television - Broadcast, Cable And Satellite

Film

Internet

Publishing



Part 3 - Legal Issues5

Trademark Portfolio Management In China And India—Some Considerations

To Bear In Mind When Embarking On A Trademark Filing Program



Case Studies

Cartoon Network

Jeep

National Basketball Association

Phillips-Van Heusen

Sesame Workshop

Walt Disney Co.

Abstract

Navigating Licensing Opportunities In India & China addresses the similarities and differences in political landscape, retail infrastructure, media, and demographics for both countries.

With Navigating Licensing Opportunities In India & China you'll learn which types of properties are most likely to succeed in each country, and which products appeal to Indian and Chinese consumers, respectively.

You'll discover how to deploy local companies and agents to get the retail distribution you need.

And you'll identify the media and communications outlets best suited to your program.

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