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Research Alert Yearbook, 2008 Edition

Published by: EPM Communications Inc

Published: Feb. 1, 2008 - 418 Pages


Table of Contents


Introduction

Advertising & Marketing

Affluence

Automotive

Boomers +

Business / Industry

Clothing & Accessories

Computers / Electronics

Consumer Spending

Demographics

Education

Entertainment / Media

Environment

Family

Finance

Food & Beverage

Gays & Lesbians

Government / Politics

Health

Homes

Human Behavior

Online

Opinion

Pets

Philanthropy

Retail / Service Sector

Sports

Telecommunication

Travel

Work

Youth

Index

Abstract

This comprehensive, easy-to-use desktop reference brings you vital facts on consumer behavior and attitudes. In one convenient volume, you'll have fast access to findings from more than 1,000 reports, studies, polls and focus groups, all organized by topic.

Includes 30 subject categories ranging from Advertising & Marketing to Work … Affluence to Sports … Consumer Spending to Philanthropy.

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