The Licensing Letter's Royalty Trends Report : Market Research Report

The Licensing Letter's Royalty Trends Report

Published by: EPM Communications Inc

Published: Apr. 1, 2008 - 47 Pages

INTRODUCTION
PART I: ROYALTIES, ADVANCES AND GUARANTEE—THE BASICS: Royalties,Guarantees & Advances:Understanding The Core Of Licensing Agreements; Factors Affecting Royalty Rates and Guarantees; Average Royalty By Property Type, 2007; Average Royalty By Product Category, 2007; Variations; Allowable Deductions; Advertising Adjustments and Marketing Funds; Royalties Applied To The Retail Price; Direct-To-Retail (DTR); F.O.B. Pricing; Split of Combination Royalties; Bundling And Cross-collateralization; Summary
PART II: ASSESSING 10-YEAR TRENDLINES: STABILITY AS NEW DEALS REFLECT FRESH GUARANTEE, ADVANCE STRATEGICES: Analyzing 10-year Trendlines; Average Royalty By Property Type, 1998-2007; Advances & Guarantees Fluctuate As Royalty Rates Hold Steady; Slight Downward Drift Apparent; Retail Consolidation; Property Overload; Add-Ons; Linking Royalties To Sales Benchmarks
PART III: ROYALTY PATTERNS BY PROPERTY TYPE: 10 Year Average Reported Royalties,By Property Type, 1998-2007; Royalty Profile For Art-Based Licensed Merchandise; Royalty Profile For Celebrity/Estate-Based Licensed Merchandise; Royalty Profile For Entertainment/Character-Based Licensed Merchandise; Royalty Profile For Fashion-Based Licensed Merchandise; Royalty Profile For Music-Based Licensed Merchandise; Royalty Profile For Non-Profit-Based Licensed Merchandise; Royalty Profile For Print Publishing-Based Licensed Merchandise; Royalty Profile For Sports-Based Licensed Merchandise; Royalty Profile For Toys/Games-Based Licensed Merchandise; Royalty Profile For Trademark/Brand-Based Merchandise
PART IV: ROYALTY PATTERNS BY PRODUCT CATEGORY: 10 Year Average Royalties,By Product Category, 1998-2007; Royalty Profile For Licensed Accessories; Royalty Profile For Licensed Apparel; Royalty Profile For Licensed Domestics; Royalty Profile For Licensed Electronics; Royalty Profile For Licensed Food/Beverages; Royalty Profile For Licensed Footwear; Royalty Profile For Licensed Furniture/Home Furnishings; Royalty Profile For Licensed Gifts/Novelties; Royalty Profile For Licensed Health And Beauty Products; Royalty Profile For Licensed Housewares And Hardware; Royalty Profile For Licensed Infant Products; Royalty Profile For Licensed Music/Video; Royalty Profile For Licensed Publishing; Royalty Profile For Licensed Sporting Goods; Royalty Profile For Licensed Stationery/Paper Products; Royalty Profile For Licensed Toys/Games; Royalty Profile For Licensed Videogames/Software

Abstract

""The Licensing Letter Royalty Trends Report"" gives you an extensive look at trends for royalties, guarantees and advances for every property type and product category, including analysis of the key business factors that affect them.

Licensing executives will find exclusive royalty information, whether they are seeking the past 10 years of historical trends or expanded commentary on patterns in specific areas of licensing.

You get 40 charts and tables clearly plotting the trendlines to help you benchmark your licensing agreements. Plus, every chart is included in jpg format so you can instantly add them to your presentations and proposals.

With the 2008 edition you get:

A breakdown of royalty rates by property type for 14 product categories
A breakdown of royalty rates by product category for each of 7 key property types
10-year running average royalty rates
CD-ROM with more than 40 charts, graphs and tables (in jpg format) ready for insertion into your proposals and presentations

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The Licensing Letter's Royalty Trends Report

Table of Contents

Abstract